A little while back, my wife was talking to me about her blog. She?s an independent author and, as such, uses her blog a lot to talk about her books, her characters, events, etc.
One of the things she said was she found it hard to come up with ideas, given that there?s only so much you can talk about plot and print.
I asked her if she?d ever considered being more personal. Let readers get to know the real person behind the author.
What inspires her; what she?s afraid of; what her goals are beyond sales and recognition.
As a result, she started to publish more personal posts, with one, in particular, getting over 700 shares on Facebook and more than 30 comments.
From my own experience, even though I stopped writing directly about business on my blog in 2014, I still get business inquiries, along with emails and comments on how certain posts aren?t restricted to the personal topic I?ve written about.
Which makes sense ? because our whole lives are one big blog post idea.
- The beauty of the sunset, and how that can inspire a new beginning in business when the next dawn rises;
- The innocence of children, and how that can make us better business leaders without ego or ignorance fuelling us;
- The friendly neighbour who?ll do anything for another human, and how that can make us more accountable as colleagues;
- The love of our pets, and how that can instill the importance of loyalty and reward when it comes to our customers.
These are just some ways that everyday occurrences can result in a business lesson. Which can then be turned into a piece of content.
Because if there?s one thing I?ve found to be true, both in business and in life, it?s this ? people relate to real life.
If your people (your customers, your colleagues, your clients, your readers) can relate to your life and all you learn from it, it?s pretty much a guarantee that the goals you have will be easier to meet.
Try it ? you might just find out it?s all you needed to do to begin with.