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Danny Brown

Danny Brown

podcaster - author - creator

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Social Media

Don’t Be a Blogger If You Can’t Stand the Heat

Smart

“If you can’t stand the heat, get out of the kitchen.” Harry S. Truman.

It’s been a funny old week in social media. The natives are getting restless and angry. People are questioning more, and accepting less. This is a good thing.

When we accept for too long, we become immune to what’s right, or what could be right. We simply become drones, and wait for the next generic piece of news or advice to be fed to us.

Except we don’t see it as generic because – rightly or wrongly – we’ve elevated the speakers to the position of icons, or representatives.

It’s not too dissimilar to the fixation some people have on celebrities.

We buy magazines that compete for the juiciest story, the meatiest headline, because they know it’ll sell copies. It doesn’t matter if the story is a piece of crud or not – it sells because it fills our need for quick fixes.

Because of this fixation, we place celebrities into multi-million dollar lifestyles where they soon lose touch of who put them there, and complain that magazines are taking photographs and making money from them.

They complain of a loss of privacy, and why can’t people just love what they do.

To some points, they’re right. Just because you’re in the public eye doesn’t mean everything you do should come under scrutiny. But the public face of you? You chose that, and so should be answerable to it.

If you can’t stand the heat, get out of the kitchen.

Bloggers are kind of like the Holywood celebrities, or at least the “top-tier bloggers” are. With subscriber numbers in the tens of thousands, social network followers in the six figures and book deals either past or upcoming, the name bloggers are the equivalent of our Hollywood crushes.

They lead the way because they’ve found their audience and written – successfully – for them. Nothing wrong with that at all.

But sometimes they’re questioned. Sometimes their point of view isn’t universally accepted as being the right one, and the comments after a particular post bear this out.

This is when we see if the blogger is an A-Lister and all that means (respect for critics as well as fans) or if they’re A-list only to those that placed them in that position.

Some “pass the test”, if you like. Some don’t, and prefer snark and offering a retort that’s quite clearly a jab at the person asking the question. Again, to each their own – if you want to come back snarky, that’s your choice.

But your response defines how others see you.

I unsubscribed from Chris Brogan’s blog a while back (though I’ll still pop over and read it) after he preferred snark over conversation with a bunch of his commenters. Funnily enough, I found new respect for Brian Clark after previously questioning his approach, after the way he handled himself in a few situations.

They both have enough readers not to care about one single new subscribe or unsubscribe. But that’s not the point.

We can all be snarky and respond with bite. But that can be reserved for the post itself. Duking it out with your readers just comes across wrong.

If you offer an opinion, have the balls to have people disagree and question you. After all, they’re the guys who put you where you are now. The least you could do is respect their opinions.

If you can’t stand the heat, get out of the kitchen.

Note 23/11/10 – Chris addresses his criticisms in this post today.

image: Catfunt

9 Points on Why I’m Not a Social Media Expert

Bad social media advice about experts

Bad social media advice about experts

Over at Chris Kieff’s blog today, there’s a post on how to evaluate a social media expert in 9 ways.

It offers tips on how to spot if your social media person is an expert or not, and uses the likes of Twitter lists, Google, Klout and Facebook fans to determine your expertise.

I’ve seen Chris write some good stuff before but this post is off in so many ways. I left my take on his post in the comments, and it’s repeated here:

Chris,

For the most part, your stuff is usually good, but you missed the ball game completely on this one.

To your points:

1. Google. I can use blackhat SEO (I don?t) to not only help me own Google, but ruin the reputations of my competitor ?experts? into the bargain. Scratch this one from the list.

2. Twitter followers must be over 2,000. Awesome ? I?ll get Justin Bieber to market my company today ? do you have his number? Or, I?ll get TwitterAdder to get me over the magic number and then I?ll be good to go (once I finish high school, obviously, unless I can get a note from my mum).

3. Twitter Lists. This can be useful, but again, it depends on what you?re being listed for. If I?m on 100+ lists, but 25 are for my Batman comics, then I?m not really going to be much good, am I?

4. Klout score of 30+. There?s so much wrong with basing a reputation on an automated measurement tool that I?ll just leave it at that.

5. Facebook friends of 1000+. Curious ? how do my college friends, ex-lovers that hate me but haven?t removed me from their friends, my baker and the newspaper delivery boy that are part of my Facebook friends make me an expert in social media? Some of my ex-girlfriends would say I?m anything BUT social?

6. LinkedIn network of 500+. Have you worked with each of these 500+? Have you made their business more successful? If you?re only connected with them because you have LinkedIn?s icon on your blog?s sidebar and you?ve never really connected otherwise, then they?re faux connections.

7. Facebook fan page 250+ Likes. I can buy 1,000 fans for $197 from uSocial ? does that make me an expert at social media, or an expert at gaming the system?

8. An active blog with active comments. Don?t disagree too much here, except don?t get caught up in the comments game. Two words ? Seth Godin.

9. Profiles on every other site. Um?. yikes! Where?s the strategy in this? Where?s the benefit? Where?s the time management and being focused on where you need to be? Say you set up on 100 networks, have a basic profile, then are only active on 5. The other 95 are now dead, but anyone stopping by and seeing you haven?t updated since 2009 will then ask, why should I trust this guy with my social media needs?

I can see this comment as coming across as snarky, and to be fair, it probably is. Because I care about things being done right, and sorry, but your advice in this post isn?t.

Just my four cents.

Snarky? Like I say in the comment, probably, but stuff like this really pisses me off and devalues everything good people do. You know, the ones making sense of everything for their clients and bringing them success?

I don’t know. Maybe I’m just getting old and bitter.

image: notsogoodphotography

Don’t Be a Twat Pirate

Twitter chat hijackers are twat pirates

One of the great things about Twitter is the abundance of chats that the platform has encouraged.

From the likes of #blogchat (one of the best chats on Twitter, period) to #gno, #SMsafety and more, there are a ton of great weekly chats that see some of the best tips and exchanges of ideas anywhere.

Or, at least, mostly best tips and exchanges.

Because one thing that seems to be growing in abundance along with the popularity of the chat itself is the hijacking by certain Twitter users, who offer “tips” that turn out to be nothing more than links to posts on their blogs.

I call these folks Twat Pirates – TWitter ChAT hijackers (or pirates).

Now, don’t get me wrong. The great thing about Twitter chats is the opportunity for participants to meet new people, and therefore gain awareness of what their own stuff is about.

But at the same time, most chats usually offer a chance to promote yourself, either at the start or the end of the chat. So where’s the need to constantly throw in your own links and say, “Oh, this is a great article”, or, “You might enjoy this post, it’s really relevant”?

We all like to think we’re helpful. We all like to think we can offer advice to help awareness of us grow, while helping others at the same time.

But as Troy Claus (who made me think more on this) said, there’s a good way and a crap way to do this.

The good way is to maybe say, “Hey, I wrote a post about that, I can send you the link if interested.”

Or, you can be a Twat Pirate instead.

Choice is yours – which one do you want to take?

(Note: I had some emails asking if I knew what twat meant in slang terms. Being from the UK originally, yes, I do, and the choice of term was deliberate.)

image: ZakVTA

Help Nate Davenport Get a Job at iwearyourshirt.com

Nate Davenport iwearyourshirt

This post is slightly different, in that I’m helping a friend help a friend out.

Last night, I saw a tweet from Jason Crouch about helping his buddy Nate Davenport out. The gist of the tweet is that Nate is trying to win a job at the very cool iwearyourshirt.com, where companies pay to have their brand promoted on a shirt, in a video.

IWYS started as one guy in 2009, but is now looking to have five folks on the roster in 2011. Nate wants to be one of them.

Why am I sharing this video here?

Because I think it speaks of how we view and use social media, and the relationships built from it. I know Jason, and I trust him. If he likes someone enough to want to help, I’m in. Jason has “proven” himself time and time again, so if I can promote his “business” (in this case, Nate) then I will.

I think that’s a good lesson in how businesses could move forward with customers, no?

Anyhoo… Here’s Nate’s video. After watching it, why not pop over to Nate’s page at iwearyourshirt itself and give him a votes up if you like it? Maybe Nate can crack that addiction after all, and get his ideal job into the bargain…

Cheers!

This post contains a video. If you can’t see it displayed in your feed properly, you can watch it directly here.

Social Media is Like a Swinger’s Club

Social media swinger's club

At Bonsai Interactive, we’re big believers in helping our local colleges offer their students real-world business experience.

To that effect, we work with them to offer internships where business students from the likes of Mohawk College can put what they’re learning about into real-world situations.

More than just coffee order takers, our interns learn strategies, social media audits, marketing analysis and metrics, client pitches, media relations and more. We figure the students are already smart – all we want to do is help enhance and grow that.

Our last intern Hailey was awesome, and we’ll be helping her to connect with companies to take her fledgling career to the next stage. Today, we welcomed Daniel Wakefield to the fold.

Instead of me telling you all about him, we’ll let Daniel give you the lowdown, Bonsai-style.

Enjoy.

This link contains a video. If you can’t see it properly in your feed, you can view it directly here.

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