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Danny Brown

Danny Brown

podcaster - author - creator

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The Difference Between Ideas and Doing

Great ideas

Great ideas versus doing something with them

A few years back, I knew a guy who always had a great idea up his sleeve.

He’d share these ideas with anyone that was in his company, and tell of his grand plans for when his ideas made him rich. They would invariably involve Salma Hayek, a yacht and six months at sea…

Everyone smiled and asked him not to forget us when he was rich and famous. After all, we were the sounding boards for his ideas and we’d say which ones sounded good, and which ones wouldn’t get him Salma.

Jump forward a few years, and needless to say he’s not dating Salma Hayek for six months of the year. Nor does he have his yacht, or his millions in the bank. The last I heard, he was a baker in a small village just outside of London in the U.K.

Not that there’s anything wrong with that. He’s making an honest living, and keeping a roof over his head. But knowing his mind and ambition, I can’t help but feel he’d be a little disappointed that his grand plans never came to fruition.

And there’s one simple reason.

While he talked a great talk about ideas and plans, he never followed through on them.

Never.

Instead, his great ideas remained just that – ideas. Pipe dreams that could have been great had he taken just one of them and attempted to do it. But he didn’t. Instead, he chose to live anonymously, if you like, and remain “that guy with the ideas.”

Again, there’s nothing wrong with that. Nothing at all.

But ask yourself one question, if you’re currently thinking great ideas – what will you do next?

  • If it’s for a business, there are a ton of resources available for you, both online and offline. Google is your friend online, and your local Chamber of Commerce (or equivalent) is your friend offline.
  • If it’s for a product, and you want to test run it first, why not try something like Etsy to start with (or the equivalent for your product’s niche)? Again, Google is your friend – use it to find sites to sell your product with little investment.
  • If you’re looking for feedback to see if your idea is needed, set up your version of customer satisfaction listening posts and see what people are saying. If there are a lot of complaints and not a lot of resolutions, that’s an immediate in.
  • If you want to write a book, there are a host of self-publishing platforms available, like Blurb and Lulu. Better still, write an ebook and sell it through your own blog or website.

The main point is, there are a ton of folks with great ideas. But many never make it past the idea stage.

So, the question remains.

What will you do next?

Image: k-ideas

You Don’t Have to Die to Live

Danny Brown

When I was 19 I tried to kill myself. I don?t often speak about this. It?s probably not the kind of topic you talk about at dinner, or on a first date, or when you meet prospective in-laws.

Sometimes, though, it?s a good reminder that even dark turns to light, and the follies of youth can make a huge impact on the paths we take as adults. I know this was the case for me, as it made me face my demons. Maybe it?ll help you too.

That year was a pretty crappy one for me.

The dog that we?d had for thirteen years died. Sam had seen me through all my school years and had been my best friend. Unfortunately, dog cancer doesn?t really care for friendships, as I found out.

My cousin was also killed whilst on a military patrol in Northern Ireland. It was his first active duty as a soldier, and his unit were ambushed while on night patrol. Three men were killed, and my cousin was one. He was just 18 years old.

My first serious girlfriend also left me. We?d been together two years and, like any teenager high on hormones, I thought it was the real thing. I didn?t know Coca-Cola had already trademarked that term, which meant that?my real thing was nothing of the sort.

So, um, yeah ? a pretty shitty year.

Tipping the Waterfall

I?m not really sure what the snapping point was. I mean, you don?t usually try and kill yourself just because you?re upset ? it?s normally a more depression-led act, no? Or maybe it isn?t ? I failed, so I?m not the world?s best person to offer a perspective on it.

Whatever it was, it led to me downing a bottle of scotch and a jar of the finest sleeping tablets, and getting ready to see if there?was anything on the other side.

Except I didn?t make it to the other side.

My sister found me, dialed an ambulance, and with about thirteen minutes of my life left, my stomach was lying on the floor of one of Scotland?s many hospitals. Unlucky thirteen? Depends how you look at it.

Initially, I felt sorry for myself. I didn?t want to be alive ? wasn?t that the whole reason I?d spent a big chunk of my pitiful labourer?s wage on the best scotch? Why was I in a hospital ward when instead I wanted to be on a hospital trolley on the way to the morgue?

My parents were the ones that brought me round and showed me that you don?t need to die to live.

We hadn?t been close up until then. We were the typical nuclear family, except we were also the typical first-generation satellite television family as well, and TV was our dinner conversation.

But after that day in my twentieth year, things changed.

Generation Gap?

My mother was amazing. She opened up and told me a lot of things about herself that I had no idea about.

How she?d considered taking her own life at around the same age as I was now, when she found out she was pregnant. A teenager, pregnant to a married man, and living with the extremely religious people that were my grandparents.

She needn?t have worried ? my grandparents turned out to be amazing and supportive, and my mother had the baby. To this day I still think that?s why I loved my grandparents the way I did ? they gave me the chance of life.

My mother helped me overcome my sadness. She helped me remember my cousin and think about the way he lived, and not how he died. She helped me choose just the right dog to honour the memory of Sam, as opposed to forgetting him.

She also helped me understand that first loves are the ones you fondly remember; but very rarely the ones you reminisce with.

And it was because of all this that my mum helped me finish University, and get the degree that would shape my life.

Danny Brown in a kilt

Get Busy Living Or Get Busy Dying

Thanks to my education, I?ve been fortunate to work at some of the most amazing companies around. The business education I got at these companies gave me the skills I needed to start working for myself a few years back.

That decision ? and the unflinching support of my wife and friends ? saw me hook up with an amazing guy called?Troy Claus and start our own?marketing agency last year. While there are still hiccups, life is pretty good ? I feel very fortunate.

But I also know that it took a lot of hard work and the realization that things don?t always work out the way we want them to ? but that?s okay.

Life is often shit, and it kicks us hard in places we don?t want to be kicked (unless that?s your thing, then kick away).

But we can kick it right back.

We have a choice, every single day. We have the ability to live, or to die. Not die in the physical sense ? we don?t have a choice there. But every victory we let slip away, we die. Every moment we can grab but let go of, we die.

But that can stop now.

So. Take a pen and a journal, and sit down and begin writing. Uninterrupted. Until you?ve finished what you need to say.

  • Make a list of every single thing you?ve let go and cross off the ones you had no choice in.
  • Prioritize the remainder and put the ones that are still affecting you now to the top.
  • Pick the most prominent entry on the list, and make that your personal nemesis.
  • Research what you need to do to beat this enemy. Google is your friend, but your friends are your Google too ? ask if any of them have had to overcome a similar challenge. To do this, you?re going to need to leave pride at the door.
  • Make a battle plan of small victories. Be realistic, but be rigorous with the timescale you want to afford this nemesis.
  • Get the support of friends, and family (and professionals, where needed), and view your nemesis as the single thing that can give you life; but to do so, it has to die.

I won?t lie ? it?s not going to be easy. You?ll have to overcome some fears, demons and other personal pride stuff along the way. But nothing great ever comes easy.

Dying is easy ? our breathing just stops. Living? That?s hard ? because from the moment we?re born, we?re forcing ourselves to take another breath every single second.

Then again, there?s not? a lot you can accomplish when you?re dead ? and you don?t have to die to prove that.

Ready to start on that list?

This post originally appeared as part of ?the 28 Days to Get Your Shit Together series from Sarah Robinson. You can read the full series at Escaping Mediocrity.

A Short Request for Help

james foley
james foley
James Foley, one of the four journalists

Hi guys. This post will be short, because your time is needed elsewhere. It’s a short request for help.

You may have seen me tweet or share the same message on Facebook, and thank you for your help there. I just wanted to expand a little bit.

My friend Deb Morello is trying to raise 5,000 signatures for a petition to lobby the Libyan government to release four freelance journalists currently being held against their will in Libya – James Foley, Clare Gillis, Manu Brabo and Anton Hammerl. The petition will also be sent to the U.S. State Department, as well as the Foreign Ministries of Spain and South Africa.

From reports so far, no-one is being allowed to see the journalists and concerns are obviously growing.

This isn’t an anti-war post; nor is it a post that states one side is right and the other is wrong. This is simply a post asking for your help to raise the 5,000 signatures needed by tomorrow, to try and make a difference in helping four people who have no military say in the current conflict.

Currently, the petition stands at just over 3,200 signatures – meaning we need approximately 1,800 more by tomorrow afternoon (Monday April 18). If we can all sign, and encourage just one other person to sign with us, it’ll only take 900 of us to make that difference. In the connected world we live in, surely that’s doable in the next 24 hours or so?

I try not to make this blog one where I ask you to be involved in personal stuff, as that’s not why you come here. But I’d really appreciate your help in this. You can add your details to the petition below. If the widget doesn’t load, you can sign directly on this link.

Please, if you can, sign, share and share again. Let’s see if we can show a small army can make a big difference.

Thanks guys.

The ROI of Employees

roi of employees

roi of employees

Over at his blog yesterday, Chris Brogan wrote about his admiration for Gary Vaynerchuk. The post sparked quite the discussion in the comments, a lot of it about ROI (return on investment).

This stemmed from a quip Gary had made to an event attendee who was asking a few times about the ROI of social media, to which Gary replied, “What’s the ROI of your mother?”

A throwaway quip, but one I thought was indicative of why so many people are confused (or afraid) when it comes to using social media for business. I said as much in the comments, and Chris Theisen raised an interesting point with his question: “Do companies actually measure whether each employee has a positive ROI on the company?”.

If they don’t, then they should.

What’s the point in running a business and employing the folks you need if you’re not measuring their impact? Questions you should be asking (and measuring) include:

  • Does John the sales guy bring in enough sales to cover his costs? Great, he may be bringing in $100,000 worth of sales, but if they’re to 100 different customers and I need to hire more customer service advisors to handle their queries, John’s value immediately diminishes.
  • Does Karen the customer service advisor upset my customers? She may be awesome in the office, but if she’s caused 10 customers to leave in the space of twelve months, and they each spend $5,000 per year, her salary of $30,000 per year is now actually $80,000 per year.
  • Does Peter the marketing guy piss off fellow team members and lower their morale because he thinks he’s “all that”? If so, does that stop them doing their job properly and cost me sales, or quality service for my customers? Does it make my employees want to leave, costing me more money to train new hires (not to mention losing the team spirit that had been fostered before Peter’s arrival)?

These are just three examples of where you could start looking, and measuring the impact each employee has on your business. There are many more, and some that are unique to individual businesses and industries – but they’re good starter points, and a pointer for a full organizational development analysis. This can then tell you how to make sure your employees feel as valued by you as they are valuable to you.

If you’re not already measuring the ROI of your employees, then are you really measuring the success of your business?

image: TruthOut.org

Review: Use Interviews to Increase Your Blog Traffic by Tim Jahn

Tim Jahn Increase Your Blog Traffic with Interviews ebook

Tim Jahn Increase Your Blog Traffic with Interviews ebookAs a rule, I generally don’t have book reviews here. I figure there are enough other bloggers that do a far better job than I could, so I pretty much leave the reviews to them.

Now and again, though, I’ll take a look at one that I feel is different enough and offers some solid advice for you, whether that be from a business angle; a social media angle; or – in this case – a blogging angle.

Of course, it helps when the author is someone I respect, and the topic is something that he can speak about with authority because he’s been there, done that.?Which is exactly what Tim Jahn offers with his new ebook, Use Interviews To Increase Your Blog Traffic.

Walking the Talk

Taking the success Tim’s found with his video interview series Beyond The Pedway, which he started back in 2009 and has seen more than 150 interviews since, Use Interviews To Increase Your Blog Traffic does exactly what it says on the book’s cover.

Prior to beginning Beyond The Pedway, Tim wrote a text-based blog (which still rates as one of my favourites today). Then he launched BTP and, within a few short months, saw his traffic increase by more than 650%. The reason? Simple – video interview = people-to-people = natural promotion.

As Tim shows in the ebook, people like to both be spoken about, and share where and when they’re spoken about. So video interviews are a win-win all round – but only when done properly.

Comfort Zones

Anyone can set up a video interview series. Video conferencing, Skype and other platforms make face-to-face time quick and painless. But as Tim shares in his ebook, there’s much more to successful interviewing than being able to split screens.

Tim offers solid advice on interviewing techniques; setting the scene; the right kind of research; and having the ability to make your interviewee feel as if they’re just having a chat with an old friend. Which, obviously, makes for a far better interview.

Having been interviewed by Tim myself a couple of months back, I can attest to his approach – he definitely knows his stuff, and makes sure that each interview not only gets your story across, but has the flexibility to wander into other areas that might be of interest to the viewer.

Knowing your subject; offering them the airtime they need; and researching their story to share the relevant parts to your audience; all these points and more are covered in Tim’s ebook, and make it a valuable resource for anyone either thinking about, or currently struggling with, an interview site or blog.

Tim also includes two bonus cheat sheets – one that includes 20 sample questions to get your interviewer groove on, and another that shares sample pitch emails to give you the best chance of snagging your chosen interviewee.

It’s a People Thing

As both Tim and David Siteman Garland show, video interviews are awesome ways to have a more interactive blog and share the stories of people that can help you get to where you want to be in your niche.

As Tim shows in his ebook, it’s also a great way to grow your own blog’s traffic into the bargain. Which is never a bad thing.

With actionable tips, great examples of what works and what doesn’t, as well as cheat sheets to help you stand out, Use Interviews To Increase Your Blog Traffic is a solid resource that anyone looking to run an interview blog should check out.

You can find more information on the ebook, and how to buy it – it’s a premium ebook, priced $19 -?here (non-affiliate link).

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