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Danny Brown

Danny Brown

podcaster - author - creator

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Latest posts from Danny Brown

Enjoy the latest posts from Danny Brown, and feel free to add your own thoughts in the comments after the post.

Because We Never Failed

As children, we have unbridled aspirations.

We dream to be astronauts. We dream to be explorers. We dream to be princesses. We dream to be the world’s greatest sports star.

We dream.

Looking back at our childhood dreams, we rarely feel we failed because we didn’t become the astronaut. Or marry the prince. Or found new lands. Or had stadiums cheering our name.

Instead, we look back and remember a time when dreams had no limits and anything was possible, even if, in reality, it never was.

Yet we never use the fail word. Because, in truth, we never failed.

Just because something didn’t happen doesn’t mean it’s a failure. Far from it.

That failed astronaut? Perhaps he became a scientist and found a cure for cancer.

That failed princess? Perhaps she became a politician and ended global hunger.

That failed sports star? Perhaps he became an author and wrote the book that changed the world.

Failure is simply a word. A perception of what might have been versus what is. Another path on an ongoing journey.

Something that exists because we allow it to.

If we allow failure to exist, we can also disallow it. And if we disallow it, we can think the way we did as children. Where one dream not realized becomes another yet to happen.

Because if something can still happen, it hasn’t failed. And if failure hasn’t yet happened? Perhaps it never will.

A New Adventure – Joining Kayak Online Marketing

If you’re in the inbound marketing space, you’ve probably heard of Kayak Online Marketing.

Located in the Canadian city of Calgary, Alberta, Kayak Online Marketing is one of the leading inbound marketing agencies in North America.

Under the leadership of CEO Randy Milanovic, Kayak has consistently been recognized as a leader in the space, with features in Forbes, Inc., CTV News, and more.

As of June 26, I’m delighted to announce that I’ll be joining Randy and his team as Director, Brand Strategy.

About Kayak

Initially starting life as a creative agency, Kayak Online Marketing made the switch to inbound marketing as Randy saw the need for a full optimization service for businesses.

That means looking at where a potential client is now to where they want to be, how their site and lead conversion optimization is driving towards that, and helping internal teams and stakeholders understand what the business needs to do to get the results they seek.

This holistic approach sees Kayak Online Marketing working as true partners with clients, as opposed to “just the agency”. It enables clients to:

  • Have a website that enables true lead generation and conversion from the first visitor touchpoint
  • Benefit from ethical and modern SEO strategies
  • Understand how their offline as well as online actions impact their online marketing results
  • Energize internal stakeholders through discovery workshops and ongoing training

Having watched Randy and his team for a few years now, and respecting the way he not only conducts business, but acts as a mentor for the local business community, I couldn’t be happier to be joining the team.

Randy Milanovic (l), with Friendship bench co-founder Sam Fiorella and myself sampling some fine craft beer.

I’ll be sharing more soon as I get embedded into the team, but for now, if you have any inbound marketing needs and are looking at the fuller, holistic picture when it comes to your online marketing, get in touch today! 🙂

403-228-2525 main | 855-228-2525 toll-free US/Canada
HubSpot Certified Partner Agency
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Craft Beer and WordPress? Don’t Mind If I Do!

So it’s been a little quiet here the last couple of weeks, as I’ve been revamping not only the presentation/design of this blog, but also launching a new project.

As a result, blogging took a little bit of a back seat (at least on here), but I’m done and dusted on getting everything just so, and now it’s back to business as usual (it says here).

So, if you’re interested in craft beer, or revamping your own site (or building a new one) on WordPress, this post might just be for you. 🙂

Introducing The Craft Beer Diaries

If you look at any of my bios online, there’s always a mention of my love for good single malt whisky.

Since my early 30’s, I’ve become quite the aficionado of my homeland’s national drink, and it’s been an enjoyable ride finding new ones to sample.

Hell, I even got my cognac-loving friend Sam Fiorella to essentially switch from cognac to single malt, that’s how good it can be.

However, life needs variation, and I also like a good beer, too. Or, at least I thought I did.

It wasn’t really until Mill Street Brewery’s?#BeerDays event last year that really opened my eyes to what good beer actually is, and that’s craft beer.

Since then, I’ve been making up for lost time in understanding the passion and craft (no pun intended) behind this type of brewing, and the people behind it.

To complement this, I created The Craft Beer Diaries, which launched just over two weeks ago.

The goal of The Craft Beer Diaries is simple – bringing together a varied group of craft beer lovers (not snobs) and sharing great craft beers and brewers from across the world.

From reviews of beers (good and bad) to interviews with the brewers, and advising which festivals and events are close by, we aim to help those new to craft beer understand its premise, and which beers they might like.

We’ll also be launching a podcast in the near future, and perhaps even some offline meetups, based on location and opportunity.

So, lots of good stuff to come – make sure to check The Craft Beer Diaries out, and subscribe to the blog for regular updates of all things craft beer!

WordPress + You+ Me = Let’s Make Things!

The second “revamp”, so to speak, is my return to offering WordPress services (for a limited time) – specifically, brand new site builds, or existing site optimizations.

While I’ve helped friends and colleagues with their WordPress sites, I haven’t really offered this as an actual service to anyone that needs it. Now I do. 🙂

If you need a new WordPress site created to help tell whatever story you need to tell (blog, full site, portfolio site, etc), then I’m currently booking projects throughout the summer.

You can see some of my recent projects here.

The same goes for optimizing existing sites, from blog audit to plugin optimization, to adding Facebook Pixel code and helping you understand visitor tracking and insights, lead generation, analytics, and more.

Rates start at $800 per day for new site builds, and $100 per hour for optimization.

Feel free to check out some of the sites I’ve built, and then hit me up if you’re interested in working together.

That’s it for the update – I’m looking forward to getting back to the content here in the coming weeks.

Cheers!

Hello America. Remember Us? The World?

We used to look up to you. Hell, we gave you the keys to the Free World.

You were our hero. We wanted to be like you. We bought into your culture, your way of life. Your way of being.

Yet now? I think we’re breaking up.

Sure. Our relationship has been stretched for a few months now. But we thought we could rein it back in.

But we can’t. You’ve changed too much.

You’re no longer the one we fell in love with. The one we looked up to. The one we knew we wanted our children to be like.

And we get it. People change. They fall out of love. That’s natural.

But, shit, America. My mum loved you. My grandfather would die for you (his brother did). And yet, here we are.

The love has gone.

And usually, exes get over each other. We see it as a silly part of our lives. A part of growing up and making mistakes.

But you’re different.

You feel like an ex that stalks, and hurts, and abuses.

And we don’t know if that can be fixed. We hope it can. But we’re not optimistic.

Show us we’re wrong. Show us our initial love wasn’t misplaced.

Show us we can still be adults.

Telling 5-Year-Old Kids They’re a Failure is Bullshit

Kids

Over on Facebook, I saw a post that shared a note that had been sent home to parents of kindergarten?kids in the U.S.

The note referred to the reading program in place to learn district sight words. This is a program where kids can learn common words that they will then recognize instantly.

Words like and, of, is, to, and there, for example.

Our kids have a similar program here in Ontario, Canada, and it can help them learn new words and sentence structures.

However, what our kids don’t have is the kind of pressure attached to the note that went home to the parents.

District sight note

As you can see, it’s a note from the teachers regarding the “results” of the test on how many sight words the kids had learned throughout the year.

Some things that stand out:

  • There are 69 sight words. To get a “pass”, kids had to get at least 65 words right.
  • For kids that got the minimum, they were “rewarded” with a trip to Chuck E. Cheese.
  • The kids that “failed” will stay back at school and work on their apparently inadequate results.

Errr… stop the fucking train. These are five-year-old kids!!!

That note? That reward? That admonishment? That’s bullshit through and through.

This “these kids are awesome and you aren’t” approach is everything that’s wrong with our education system today.

The Pressure of Failure

Imagine you’re a five-year-old kid. If you currently have one that age (our daughter is five), imagine him or her in this situation.

You work your butt off all year to learn new things. Words. Places. Sounds. The little part of the world that you inhabit.

All of this learning is meant to be fun. Help you learn new skills. All while making new friends and finding out for the first time there’s a big new world outside your home, or the daycare where you’ve spent the first years of your life.

Now. Imagine if, despite all of this, you’re told it wasn’t good enough. That you failed, no matter how hard you tried to learn.

Because every kid is different, and learns differently, and reacts to teaching differently.

But that doesn’t matter – you had 69 words to learn, with 65 being the standard to reach, and you didn’t?hit that number and you only learned 64.

Doesn’t matter if you learned 64 or 46 (or 33, as in the picture of the note sent home to the parents of this kindergarten class).

You failed.

Not only that, but your best friend in the class passed, because he or she learn a little bit faster than you do. It’s not that they’re necessarily smarter – they just take things in differently.

What lessons does that teach the five-year-old kid? Here’s a tip – it teaches them that your effort isn’t valued. That you trying, even when something is hard for you, isn’t valued.

And are we forgetting that the kid came to the class with no concept of sight words, so any number is an actual improvement?

Now they’ll feel there’s no reason to work hard, try hard – because if your best isn’t good enough based on some shitty metric of X out of Y, then what’s the point in even giving your all?

Our Kids Deserve Better

The conversation on Facebook around this note is all angry parents disgusted at the pressure being put on kids at such a young age – and they’re right.

This is meant to be a time of wonderment, of discovery, of learning about yourself, and how you see the world around you and your place in it.

It’s not meant to be a labour camp for scholarly excellence. It’s not meant to be about feeling useless, or inadequate, or a lesser person than your friends.

And we, as adults, need to do better too.

How many times have you seen a parent grab the face of their child to make them eat food they’ve already balked at?

Imagine if you, as a grown person, were suddenly gripped by someone twice your size, and your mouth held open, to force food down you? You’d be claiming for assault.

Or how many times have you seen a kid ask a question born of genuine inquisitiveness, and they’ve been closed down with a “Shut up, I’m talking”?

If you were in your workplace trying to make a point, and your colleague, or boss, or someone from your client team turned to you and said, “Shut up, your opinion isn’t wanted” – how would you feel?

And yet we do that, and more, to kids all the time, because that’s just what parents and kids do.

Except, it shouldn’t be. It can’t be – not if we want to push back on the kind of bullshit pressure seen in that kindergarten note.

Because every time we make our children feel worthless, or like failures, by our words and actions, we’re doing the exact same damage to them the kindergarten class approach to success is doing.

Our kids deserve better. Otherwise, we’re ruining lives before they even have a chance to begin. And that benefits no-one.

Our kids deserve better.

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