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Danny Brown

Danny Brown

podcaster - author - creator

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Latest posts from Danny Brown

Enjoy the latest posts from Danny Brown, and feel free to add your own thoughts in the comments after the post.

You Only Have Two Shoulders

Whenever people ask me who my biggest inspiration is, I tell them my grandfather.

It’s not that I don’t have other people in my life who inspire me. There are many.

My wife, for facing up to her everyday battles. My friend Sam, for his tireless pursuit of saving the lives of our kids. My kids, for their constant kindness to others around them.

But for the sheer impact that someone has had on my life full stop, from childhood to adulthood, it’d be my late grandfather.

After all, any man whose advice includes always standing up before you flush has to be onto something, right?

It’s one of these pieces of advice that came back to me recently, as I was getting over first a nasty stomach bug, and currently a heavy summer cold/chest infection.

You only have two shoulders. Make sure at least one of them is for you.

My grandfather’s point was this – often, it feels like we carry the weight of the world on our shoulders.

Family stuff. Personal struggles. Work. The world. Kids, and helping them find their way in the world.

All this and more can start to weigh heavily on us and, if we’re not careful, can overcome and overpower, until we’re lying on the ground, breathing heavily, wondering what we do next and not having a clear answer.

We’re Not Superheroes

My son’s favourite superhero is Batman. My daughter’s is Wonder Woman (sorry Marvel Comics, it’s DC for my kids!).

Ewan, my son, likes Batman because of his one-liners (admittedly, from the LEGO Batman movie), while my daughter, Salem, loves Wonder Woman for being strong, brave, and “a girl” (her words).

They both play with each other and use little LEGO figures to act our their imaginary superhero stories, usually with Wonder Woman winning because she’s stronger than everyone.

Sometimes, after one of these games, either of them might say, “I want to be Batman/Wonder Woman when I grow up”, at which I smile, nod, and we talk about what they’d do with super powers.

It’s a nice family moment, and I enjoy listening to what my young kids envision for their future.

But back in the “real world”, we’re not superheroes. At least, not in the comic book version of the word.

Yes, we do heroic things every day without even knowing it (if you go by the literal meaning of the word), but that’s where it stops.

We can’t stop bullets with our wrists. We can’t jump over tall mountains. We can’t use million-dollar technology to stop the bad guys.

When we do try and be superheroes, we fall. We start to be overcome, not realizing it’s happening.

We begin to stress, because we don’t want to fail, either ourselves or those that count on us.

We get weak, physically and mentally, and it becomes harder to pull ourselves out of the funk, so we continue down the path we’re on until breaking point is reached.

We never see superheroes break, because they don’t live our lives and we don’t live in comic book fantasy worlds.

Save a Shoulder for You

Back to my grandfather’s point, we need to realize that while superheroes may have the archetypal broad shoulders, we only have two normal ones.

We can’t always carry the weight expected of us (either by others or our own unrealistic expectations).

We can’t continue to load ourselves up, when the load is already at max and there’s still so much to do.

Instead, we need to be honest (and that takes bravery, because no-one likes to admit defeat) and speak loud, and say our shoulders are full.

We need to keep one shoulder just for us, knowing that there will be times we need to hold ourselves up because only we can move us forward in certain circumstances.

By all means, we want to help, and be helpful, and be supportive, and all the other stuff it takes if we want to be good people, and meaningful parts of society and the community around us.

But if we can’t support ourselves first, how can we ever expect to support others?

Be brave. Be selfish, if that’s what it takes. But be strong, and be true to yourself.

We only have two shoulders. Make sure at least one of them is for you.

Can We Stop Calling It Blog Commenting Now?

Think of the last time you got together with friends, or family, or even colleagues from work.

You enjoyed the company, you laughed, you caught up on missed life events, and – hopefully – had a really good time, right?

As you reflect on that time together,?there’s probably a good chance that the key takeaway for everyone is that you all enjoyed both the company and conversations.

Because, let’s face it, conversations – and those that help make us more educated, or filled in, or even better people – can make all the difference between a drab experience and a fun one.

So why don’t we treat blog comments the same way? In fact, why do we continue to even call them comments when, in truth, they’re very much the same as the awesome conversations we have offline?

We Don’t Just Comment Our Way Through Life

Ever since blogs were set up to enable comments in the Web 2.0 era, they’ve been a mainstay of many a blog. And rightly so.

From opening up an extended dialogue around the post itself to fostering friendships within the blog’s community, blog comment sections have been one of the unsung “heroes” of the blogging world.

And yet…. all too often, they’re either looked upon with disdain due to the belief it’s just a breeding ground for immature trolls or spammers, or they’re ignored as being a tacked-on surplus area that no-one really cares about.

The first reason is down to the blogger – yes, there are trolls and spammers, but if you really care about your blog and your audience, you’ll handle these issues the way they should be dealt with. The technology exists.

The second reason is a fair one – and, for me, it’s all down to the use of the words “blog comments”. Specifically, comments.

Think back to the opening part of this post, and the example of a great time with people you like, and the wonderful conversations that sprung from that.

Now, imagine if, when looking back, you’d described the evening as “oh, yes, we all commented really well together, and left such great comments after everyone had said their piece.”

How ridiculous does that sound? Right? Stupid ridiculous!

So why do we take conversations after our posts and call them comments? Because that’s exactly what we should be calling comments – conversations.

[bctt tweet=”#Blog #comments are true #conversations, pure and simple. It’s time to start treating them as such. ” username=”DannyBrown”]

Comments, by perception, are throwaway snippets of soundbites that are soon forgotten.

Conversations, on the other hand, are true one-to-one and one-to-many sharing of thoughts, agreements, disagreements and more, and can live as long as there’s a new thought shared.

And comments as email? They don’t get much more conversational than that.

It’s Time to Shift the Comment Mindset

Although a few years old now, there’s a reason The Atlantic called email “the best thing on the Internet”.

From that piece:

Email is a refugee from the open, interoperable, less-controlled “web we lost.” It’s an exciting landscape of freedom amidst the walled gardens of social networking and messaging services.

Simply put, it’s the simplicity?- and, most importantly of all, privacy – of email that enables true conversations to take place, as opposed to the guarded, stilted ones that can be found on social media and groups.

Email’s usage is ubiquitous across so many cultures and generations, and the buy-in is minimal. And that fact you’re sitting in a comfy spot to send and reply to an email makes it easier to settle into a “this is a personal conversation” mindset.

I see it here in the conversations around my posts, due to my use of Postmatic.

Comments are thoughtful. Caring. Educational. Raw. Real. Honest. Fun. Happy. Encouraging. And so much more.

Because if there’s one thing I truly believe, “blog comments” are deserving of so much more than the reputation and perception they have.

They’re more than a breeding ground for waste and hostility. They’re more than a throwaway line at a second-rate comedy open night.

They’re true conversations, pure and simple. It’s time to start treating them as such.

A version of this post first appeared on the Replyable blog.

We Are Not Free From America’s Hate

Love and hope

Last weekend, the city of Charlottesville in the U.S. saw an eruption of violence, led by hate, bigotry, and white supremacists.

It led to the murder of a 32-year-old woman named Heather Heyer, and dozens more injured, when a speeding car was deliberately driven into a crowd of anti-fascist protesters.

Two state troopers also died, when the helicopter they were monitoring the situation in crashed and burst into flames.

Demonstrators on both sides were injured as fights broke out, and pepper spray and weapons replaced speech and taunts.

Meanwhile, the so-called Commander-in-Chief, “President” Trump, remained silent until his hand was forced by the backlash against the White House’s silence on the violence.

Given Trump’s penchant for denouncing retailers that don’t stock his daughter’s products, to his tirades against “radical terrorism”, his silence on the white domestic terrorists was deafening, even though the hate could be heard so clearly.

However, as the world looked on in horror at what was unfolding on American soil, we have to remain cognizant that it’s not something that “could never happen here”.

Hate is Everywhere

Here in Canada, there’s a growing fear that the hateful rhetoric we saw at the weekend could raise its head here.

While my adopted country is often heralded as one of the most welcoming and friendliest countries in the world, we have our own sordid history and characters.

In the northern city of Thunder Bay, Ontario, racism against indigenous people (the original Canadian citizens) was brought into sharp focus with the deaths of seven First Nations students.

Their deaths highlighted not only racism in the city, but how their deaths were treated by the authorities, and led to almost 150 recommendations on combatting the issue.

In British Columbia, the racism against Canadian aboriginals is so inherent that it’s almost become invisible to the local eye, and is ingrained into many of the non-native society.

Elsewhere, there’a a media site called Rebel Media that has seen its co-founder leave due to its views on immigration and Islam.

Add “everyday Canadians” asking for a white doctor, and the ease in which we can feel smug that we’re a multi-cultural and welcoming destination, and it’s clear to see that America’s northern neighbours have our own issues.

Over in the UK, hate-filled rhetoric and ignorance was used to engineer the Brexit vote, and the departure of the UK from the European Union.

While there were some valid beliefs in Leave voters that leaving the EU made economical sense, in truth much of the arguments came from the belief that Britain had to take back its money and jobs from “Johnny Foreigner”.

You only have to look at the aftermath of the Leave vote to see how this argument emboldened the festering racism that had been on the rise in the UK.

  • Over a third of ethnic and minority groups in the UK suffered from racial abuse following the vote
  • 20% were assaulted because of race
  • 41% witnessed or heard racial abuse

Neighbours and communities turned on each other, and small-minded bigots unleashed their pent-up hate.

In Europe, there’s been a rise in the far right and their opposition to the immigration policies of these countries.

As cities like Brussels and Paris become victim to terrorist attacks, racists use these as proof that Muslims need to be banned from entering the country, regardless if certain death waits on them at home.

Refugee camps are attacked, violence simmers underneath, and the uneasy peace threatens to be ripped apart at any minute.

Where Do We Go From Here?

I’m not a politics major, or a societal expert. That’s why we have smart people in power looking for answers, looking for ways to ensure the targeted are protected while the ignorant are – hopefully – educated.

And, thankfully, political results would suggest more people are ready to push back on hate than embrace it.

In France, the far-right party suffered a devastating loss in the recent election, as newcomer Emanuel Macron became French President.

In Canada in 2015, the incumbent Conservative Party’s campaign of trying to divide Canadians through cultural difference backfired spectacularly. Their party was wiped out in the elections and Justin Trudeau took office.

In Germany, Angela Merkel has seen off far-right parties through her stance of a united and prosperous country, and a defence of her country being a safe haven for refugees.

These are just three examples, three leaders, three countries.

As mentioned earlier, are these countries perfect? No – far from it. But they offer hope that hate and violence can be countered with acceptance and sensibility.

However, these are just starting points. We need to be more vocal, more protective, more active when it comes to denouncing hate and protecting others.

  • We can’t live with the mindset “never here” – history tells us otherwise
  • We can’t stay silent in the belief someone else will speak up – we are that someone else
  • We can’t allow ignorance and lies to go unchallenged – that’s the real fake news and it has to be pushed back on
  • We can’t allow our kids to be educated by unchecked media – we need to instil love, truth, acceptance
  • We can’t hide behind the term “not all white people” or similar – that simply negates the issue

There are many people who say Charlottesville was a turning point. A recognition of the issue in the U.S., and what’s needed to correct it (getting the white supremacists out of the White House would be a start).

But if it is recognition of any kind, then it’s only realizing that this is the face of hate that all too many people deal with every day. The only difference is we saw it on TV and social media.

Understand that, and understand that it could happen “here”, and probably will unless we do something, and we may just have a chance at fighting this problem effectively.

Otherwise, it’s only a matter of time before Charlottesville becomes your town or city. And by then it’ll be too late.

Oh Noes, Google+ is Removing Its Share Counts – Who Cares?

/endsarcasm

I could just leave this post here, and it’d be enough for my take on the news that Google+ (yeah, remember that?) is removing share counts from its sharing button.

Much like Twitter did a couple of years back, Google’s platform will no longer show how many times your post or article has been shared on its network.

And, as expected, content creators are making all sorts of noise about this loss. Which is understandable, given they make money from a social sharing plugin, amongst other things.

But, in the grand scheme of things, does this really matter?

Social Proof, or Social Proof is in the Pudding?

At the start of last year, I removed social sharing buttons from my blog altogether after a couple of experiments around their value, both perceived and real.

My take was (and remains) they’re simply an interruptive part of the content consumption for both reader and post author.

The experiment (for my blog, at least) bore that belief out, with more shares happening as a result of there being no share buttons – go figure!

Now, the argument from many social sharing button fans is that it makes it easier to get shares, thereby increasing your share count, thereby making your posts seem more popular.

This is called “social proof” – by having large numbers of shares, visitors to your site will believe you’re more influential than other bloggers, and will therefore share your content versus similar content elsewhere.

[clickToTweet tweet=”Oh noes, Google+ is removing counts from its sharing button. It’s a disaster! /endsarcasm” quote=”Social proof via social sharing numbers – valid authority metric, or fuzzy fluff?”]

And, to a degree, that can be true. But is that adding to your goals?

  • Does a thousand shares of your latest post mean you have a thousand new subscribers, or a thousand new customers for your online store?
  • Are the shares going out to the right audience when being shared?
  • Are the shares delivering on the message when a visitor comes to your site from it?

These are just three simple examples, but let’s break then down a little further.

Shares versus results

So let’s say your post gets a thousand shares across various networks. How does that impact your content goals? Are you just raising awareness, or is there a strategy behind the shares?

Numbers of shares are all good, but if all that’s happening is your post getting more numbers on your sharing buttons, are these numbers actually providing any value?

Especially when social media users are more likely to share a link than click on it.

Is it the right audience?

So your reader/visitor shared on Twitter, or Facebook, or Google+. Great – more eyeballs for your content, right? Or is it?

Who are the followers of your sharer? Because that’s what really matters – not the amount of shares, but the relevance of that share to new eyeballs.

Although not 100% definitive, this graphic shows how little online content can mean in the grand scheme of things when it comes to what’s shared on social media (using the U.S. as an example).

This ties back to relevance to the visitor – if your sharer is primarily followed by non-buyers of your product, or non-readers of your topics, I don’t care how many times that post is shared, it’s probably not going to mean much in the grand scheme of things.

Does your site deliver?

Most social media sharing is done via mobile now, given the mobile-first nature of the various networks, and their individual apps.

So let’s say a share goes out via a desktop visitor, and is clicked on by a mobile reader – except your site still isn’t set up for mobile visitors (yes, this still happens in 2017!).

Your visitor is going to bounce from the site pretty much immediately, and you’ve lost a potential prospect – but, hey, that sharing count looks great, right?

The Argument Against Share Counts

As I mentioned at the start of this post, there are a lot of people who put social share counts into a bracket of value.

And, for some, maybe that number beside the sharing button validates their content, and they offer examples of why it’s important – and that’s fine.

But, for me at least, the arguments don’t completely hold up.

Social share counts attract advertisers

Maybe they do – initially. But if your analytics don’t back up the numbers, you can bet the advertiser(s) will look elsewhere.

After all, what do you think is more attractive to an advertiser looking for a blog partner – 1,000 shares with 12 visits, or 1,000 visits with no share numbers in site?

Fewer shares can lead to less interaction

Again, maybe, maybe not. As my own experiment showed, having no sharing buttons didn’t negatively impact my blog or the goals I have for it, including interaction.

Besides, what type of interaction are you looking for?

  • Visits?
  • Comments?
  • Subscribers?
  • Downloads?
  • Bookmarking?

There are many forms of interaction, and you don’t need share counts to encourage that.

Share Counts versus Content Goals

Look, I get it – social sharing is a success metric for some, and that’s all good. If that’s part of your content goals, knock yourself out.

But by focusing on the share numbers versus what’s happening behind these numbers (many of which can be inflated any way), you get sucked into creating content to attract shares, as opposed to content to meet goals.

And that type of content will never attract the kind of quality visitors you want, regardless of how many times it’s shared.

So, stop worrying about share counts. Start concentrating on what really matters, then work out how to get there.

Everything else is just a distraction.

When Is Enough Enough?

Today, we saw the “leader of the free world” (although, let’s be honest, that mantel has been passed to someone more deserving) single out a group of people because of their gender choice.

After consultation with my Generals and military experts, please be advised that the United States Government will not accept or allow……

— Donald J. Trump (@realDonaldTrump) July 26, 2017

….Transgender individuals to serve in any capacity in the U.S. Military. Our military must be focused on decisive and overwhelming…..

— Donald J. Trump (@realDonaldTrump) July 26, 2017

….victory and cannot be burdened with the tremendous medical costs and disruption that transgender in the military would entail. Thank you

— Donald J. Trump (@realDonaldTrump) July 26, 2017

This comes on top of a mandate that would remove healthcare coverage for up to 23 million Americans.

It also comes on top of multiple attempts to ban people of a certain religion from having the ability to enter America.

Which comes on top of rigorous enforcement of wholesale removal of families from America, whether they fall within a mandate or not.

All the while, an aged man addresses a Boy Scout convention, and talks about huge victories, weak opponents, and sexual conquests and wild parties.

Then you have the potential collusion with a foreign power, condemnation of the free press, ruling with an iron hand, and essentially doing everything possible to take America back to the stone age.

So, my American friends – when is enough, enough?

When does this circus end? When does it stop being about politics, and power, and start being about good people pushing back and standing up for those who can’t?

When do you become great again?

I remember growing up as a teen, watching John Hughes movies, and wanting nothing more than to visit America and experience the reality of the dream on-screen.

Now? Now that dream has died, as I watch from the sidelines as a beautiful country is taken from one extreme to another.

And I know it’s not everyone. I have many American friends who are appalled at each daily revelation, each daily mandate that takes the U.S. closer to a dictatorship.

But these voices aren’t enough – they already know what needs to be done, and how to effect change.

The question is for those who believed they were voting for a better way, a better day. So, for you, I ask again:

When is enough, enough?

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