Latest posts from Danny Brown

Enjoy the latest posts from Danny Brown, and feel free to add your own thoughts in the comments after the post.

Justin Bieber, Green Bananas and Upsetting Canada – All in 30 Minutes

It seems strange to think that?Jugnoo?s Social Mix event?was way back in July.

It still seems so fresh, and we?re continuing to get great feedback and praise today, almost two months later.

There?s no doubt it was an incredible day, with lots of lessons learned and shared.

On a personal level, I feel really fortunate to have been able to speak and share the stage with people I both admire and look up to, as well as long-time friends and peers.

So what did I talk about?

Your Business Is Not The Story

People often credit social media for making businesses realize they?re not the story ? but good business owners have known this all along.

You are not the story. You never have been. Not even in the ?bad old days? before social media were you ever the story.?But the story? That belongs to the customer. Every time.

This would ? to me ? seem obvious, and yet you see examples every day of where businesses take their customers for granted, fail to address issues and plough on the path they want, as opposed to the path their customers need.

And then they wonder why their sales are down?

Think like a customer, be the customer, and you?ll get and keep the customer.

Being Human in a Non-Human World

While the tools like Twitter, Facebook, YouTube, etc ? as well as more advanced?Social CRM platforms?? allow us to connect and engage with our customers like never before, we?re still human beings.

Automated systems and the bits and bytes that make up these social platforms are all well and good ? but it still takes the handshake (real or virtual) of human-to-human connection to solidify the relationship that leads to the sale.

People are not conducive when it comes to creating an ideal world for brands to operate in. We?re too human for start.

Instead of canned responses and sterile corporate voices, we need to bring the human aspect of our offline personas online to our business ones. After all, who ever bought from a diode?

My talk is below ? I hope you enjoy, and would love to hear your thoughts in the comments on the bigger picture the video discusses.

Cheers!

[youtube]http://www.youtube.com/watch?v=vUGH_rGC7h4[/youtube]

Using Social Media to Manage Relationships Through the Sales Funnel (jugnoo.com)
Who Shouldn’t Worry With Social CRM (socialcrminfo.com)

The State of Social Media Marketing 2012

Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading.

Surveying 469 marketers from a variety of industries, expertise and verticals, the report looks at how businesses are using social media (or not), the key pain points, and where businesses are heading in 2013.

Some of the key findings include:

44% of companies with social marketing budgets of $100,000 or more are using social CRM software, compared to 16% in general.
68% are interested in expanding their social footprint.
50% see the need to tighten integration between social and more traditional marketing.
Social marketing ROI, a larger social presence and reach, and increased content creation and publishing are three areas executives are looking to concentrate on in 2013.

What’s interesting from these points alone is that social is definitely seen as a core strategy for many businesses to take on in the next 12 months and beyond. Yet, clearly, there’s still some ambiguity around social – the ROI question continues, as does building a strong presence where results can be actionable and measured.

The good news is, despite the ambiguity, when you look at the top business objectives for social media it’s clear that the customer experience is key (click to expand):

Seeing two of the top three objectives geared towards the customer is encouraging – it would seem that brands are finally realizing the amplification social offers consumers, so they’d better improve and tailor the experience while continuing to foster the initial touch-point.

So what else does the Awareness report tell us?

Social Media is Still a Challenge

It’s sad to say, but social media continues to be a challenge for many businesses in 2012. This, despite many seeing the tipping point of social media as 2010, when the ROI question and the business benefits of social media were really taken into the mainstream.

So what are the challenges that businesses continue to face when it comes to social media?

While the lead challenge is still that of ROI, what’s interesting is the percentage that are struggling to integrate with the rest of the marketing vertical.

This accounts for almost a third, and is a clear indication that businesses are finally starting to realize that social isn’t a standalone strategy, but a core part of the bigger marketing picture. While it’s a struggle at the minute, the recognition it needs to be integrated bodes well for the future of these businesses.

Social Media and Measurement

For any business, knowing how successful a campaign is – whether that’s external or internal – is key to understanding where that business needs to grow and improve, and where it’s already doing a good job.

When it comes to social media, measurement is just as key – and brands are definitely keeping score when it comes to how effective their business is on social media:

What’s interesting about this particular section of the report is that almost every single respondent chose number of fans and followers as the #1 barometer of social media success.

This, despite the fact fans and followers can be bought for as little as $5 for 10,100 Twitter “followers”. While it’s great to have a large following, it’s how engaged and involved with your brand that really matters. Numbers mean squat unless they add to your business overall.

Social influence is truly becoming a mainstay of the business landscape when it comes to social media, with almost 2/3 of businesses looking to increase their influence in the space. As Kred, Klout and others look to grab this slice of the action, expect that number to rise in 2013.

Social Media and Revenue

Perhaps one of the biggest questions around social media is that of revenue and lead generation. With ROI still being the leading business question around social media channels and campaigns, it’s no surprise that revenue is a core part of the equation.

What is surprising are two of the answers to the revenue question:

While the top three responses make perfect sense, the next two are a little worrying. If, as a marketer, you don’t know where your customers are online, you’re immediately at a disadvantage to your competitors who’re actively profiling their customers.

Even more concerning, perhaps, is the percentage that uses social media when it comes to the lifetime value of a customer. To these businesses, there’s a simple question in return: if you’re not using the simplest way to track a customer’s satisfaction, what exactly are you using?

By knowing your customer’s social footprint and combining that with monitoring and profiling, you can get an untainted and unbiased overview of what they think about you, your brand, your product and/or your service.

Social media continues to be the greatest focus group out there, because it’s tuning in on natural conversations – so why are just over a quarter of marketers understanding this? Scary stuff.

The Future of Social Media

As you can see, there are still some major challenges in the adoption of social media when it comes to business, regardless of size and resources.

As well as the points above, other challenges include tracking multiple channels, choosing the right tools, delegating the right people and tying social media results to actual business results.

The social CRM issue continues to be one that’s lacking in uptake, with only 16% of businesses currently using a social CRM system. While 21% are planning to, 17% don’t know what a social CRM system is and why businesses need it.

It’s perhaps this last stat that’s the most concerning since, without a CRM platform in place, how do you expect to truly measure activity and results, and allocate the right resources and team members, to ensure the customer experience is everything it can be?

The good news is, companies are beginning to notice where they’re lacking and what needs to be done to improve:

53% of businesses are now using more than two Facebook accounts, to offer a more targeted experience (13% have more than five profiles).
45% of businesses have two or more Twitter accounts, with 11% having more than five profiles.
80% of marketers are creating teams of up to three people to manage social media.
65% are using community platforms to engage with their customer base, while collaboration platforms like Basecamp and Huddle are expected to be used more in 2013.

There’s no doubt that social media is here to stay. Consumers continue to be the driving force behind its growth and businesses are clearly realizing they need to catch up.

The State of Social Media Marketing report offers hope that they’re doing just that.

To receive the full State of Social Media Marketing 2012 report, click here.

Is Social Media a Waste of Time? (dannybrown.me)
How Much Listening Does Social Media Listening Really Offer? (dannybrown.me)
A Special @JugnooMe Invite to @Seesmic Users #Seesmic (dannybrown.me)

A Special @JugnooMe Invite to @Seesmic Users #Seesmic

Dear Seesmic User,

As the news of Seesmic being acquired by Hootsuite settles and you look to decide what you wish to do next, we’d love to offer you another option to moving to Seesmic’s new home.

As someone who used Seesmic back when it was a simple video-sharing tool, and seeing how it progressed to a full social dashboard, it was kinda bittersweet to see it lose its independence.

Ryan Holmes, the CEO of Hootsuite, has already stated:

If someone is a casual user of Seesmic, go this way [e.g. to Twitter]. We’ve always been very focused on the Enterprise.

While this is great for Enterprise-level users, it’s probably not so great for solo entrepreneurs, smaller or mid-sized businesses, or even casual users of Seesmic.

This is where Jugnoo would like to help and offer another option for you.

More Than Just a Social Dashboard

As a Seesmic user, you already know how to manage your social accounts across multiple networks, as well as uploading rich media and creating search streams, etc.

However, social media – whether you’re a casual user or a business user – is much more than just being able to have multiple streams and team members.

You also need context of your social media activity; your most influential conversations; multimedia promotional tools; analytics and much, much more. This is where Jugnoo and our Social CRM solution takes your Seesmic experience to the next level.

Here are just some features, some you’ll already know, others you’ll want to know:

Social Dashboard

Much like Seesmic, the Jugnoo social dashboard allows you to consolidate several social accounts under the one roof.

Currently supported platforms include Twitter, Facebook (Profiles and Pages), LinkedIn, YouTube, Buffer, Posterous, Tumblr and Google, with more being added regularly.

This allows you to post updates to more than one network, and our Buffer partnership ensures you can schedule these updates at a time when the majority of your audience is online.

Multiple Search Streams

Jugnoo saved searches — Multiple saved search streams (click to expand)

As well as being able to update your networks, you can also set up various streams just for search purposes. This is perfect for brand monitoring; customer service; keywords; reputation management; competitive analysis; and much, much more.

You can then just choose which streams you have open in your browser, and our responsive design ensures the optimum amount of information is on display at any given time.

Oh, and if you’re a regular Twitter chat attendee, and use a stream dedicated to the hashtag, we automagically populate your tweet with the chat hashtag when you reply to someone – bonus!

Social Monitoring

While being able to manage multiple accounts is all well and good, if you’re not measuring then you’re not using social media to the full potential for your business.

With Jugnoo’s social monitoring solution, we help you understand the impact of your online actions. Who’s talking about you; where are they; who are they; how are they describing you; and more.

Better still, not only does our social monitoring show you at a glance how your business is doing on social media, we also have the tools that partner with monitoring seamlessly to take your understanding of your audience to the next level.

Social Analytics

Understanding your followers and fans is key to helping you create the kind of content they want to consume. Create that kind of content, and the likelihood of your audience sharing your product or service increases, and this then helps you improve your offering as feedback comes in.

With Jugnoo’s social analytics, you can begin to learn more about your Facebook, Twitter and YouTube audience.

While the information primarily looks at peg counts, reach and views in the current version, our imminent update will dive deeper into the make-up of your audience, including purchase intent history and more.

Tweet Visualyzer?

Jugnoo Buzz Visualized (click to expand)

Currently for Twitter only, but with more platforms to be added soon, Jugnoo’s Tweet Visualyzer? takes your monitoring and keyword searches to a visually attractive and easy-to-manage playground.

Not only does the Tweet Visualyzer? show you who’s saying what and when they’re saying it, it groups conversations and participants of these conversations together based on the context of the conversation itself.

What does this mean for your business? Simple – now you can truly see who drives the most buzz around your business, enabling you to initiate contact with them on a possible ambassador program, where they become your voice to their audience.

It’s taking social influence to its natural next stage.

Social Hub

The great thing about the social web is there’s so much choice for the consumer. The bad thing about the social web is there’s so much choice for the consumer – at least, as far as trying to keep their attention on your core products and services.

While some social users may prefer twitter, others love Facebook, while others look to blogs for recommendations, purchases, etc. This is where Jugnoo’s Social Hub comes in.

For brands, you can collate all your main social feeds and rich media – Twitter, Facebook, YouTube, RSS, Pinterest and Instagram, etc – and display them on a hub that’s the equivalent of Pinterest on steroids.

Visitors can then browse, share, save and recommend. Not only that, with Social Hub 2.0 due imminently, you’ll be able to offer e-commerce solutions directly from the hub – if your visitor sees something they like, they can buy it there and then.

For consumers, they can collate their favourite brands into one area and only receive the offers they’re interested in, increasing the likelihood of a sale from the hub.

It’s a win-win all round.

Social Teams

For most businesses, it’s no longer just a one-man job when it comes to your social media strategy and community management.

Instead, it’s more likely to be social teams that run a campaign and account – sales, marketing, customer service, community management, content curators and more.

This is where the Jugnoo social teams solution helps. You can allocate team members to different teams; define user roles (from full admin to content sharer only and everything in-between); choose which social networks are used in the team; and more.

Add in our Workflow solution – released next month – and you have a fully-fledged social workroom with tasks, reports and more across your business.

Video Marketing

People, by nature, are visual creatures, and it’s why images and videos are the most popular items when it comes to sharing across social networks. With that in mind, enter Jugnoo’s Social Video Marketing suite.

With our video marketing software, you can both create and distribute powerful marketing messages to your audience. Or educational videos. Or fun videos – the choices are only limited by your needs.

We provide you with a library of templates, with more added regularly, as well as images and soundtracks to use in your videos.

You can also upload your own, and the editing suite allows you to crop, cut, focus and much more to create a truly engaging and professionally-edited video.

It’s no surprise that this is one of the most popular features of Jugnoo’s userbase.

How Does $20 per Month Sound For All This and More?

As you can see, Jugnoo offers a host of features and solutions that take it beyond being “just a social media dashboard.” As Jure Klepic of The Huffington Post writes:

Jugnoo is far more powerful than Hootsuite.

As kind as Jure’s words are, we’re not resting on our laurels. While the features here are in-depth and cohesive, they’re just part of the bigger picture.

Coming in the next couple of weeks you’ll see more social networks, RSS feeds, customs streams (multiple networks in a single stream) and more. There’s also our lead generation solution that will identify and delegate sales opportunities based on language, keywords and sentiment tracking.

Add to that our mobile app – release date the next eight weeks – and, as you can see, it’s quite the package – and one you can have it all for just $20 per month.

Yes, you read that correctly:

$20 per month for all the above features and the upcoming ones.

This is to both celebrate us coming out of our beta mode in October, and to show that – as a loyal Seesmic user – you don’t have to be limited to either moving to a new owner or using the basic Twitter and Facebook features.

Not only that, but when you transfer from Seesmic to Jugnoo, we’ll lock you in at our special $20 per month offer for life, even when we add new features and solutions.

As a quick comparison, Jugnoo offers 5 team members for $20 per month. To get the same team numbers on Hootsuite, you’d have to pay $50 per month:

Hootsuite pricing plans (click to enlarge)

We know how much you need a social dashboard – but we also know that you need more than that to truly be effective with your time and success.

We’re sorry to see Seesmic disappear, too – as fans of both the product and of Loic and his team. With this offer, we’d like to try and make your next decision a little less hard.

If you’re ready to check us out free for 30 days, click here or on the Pricing Plan details below to get started.

We look forward to giving you a warm welcome aboard the Jugnoo experience.

Note – Social Teams will be available on September 14. Social Monitoring and Social Hub will be available to all users on September 21.

Quit Treating Your Blog Readers Like Second Class Chumps

Bloggers are a breed apart from many other online outlets. That?s not meant in a grand or condescending way ? just that it takes a very different mindset to be a blogger, and one that stays the course.

Of course, a large part of this success comes from the readers a blogger attracts. These readers turn into subscribers, turn into loyal members of your community, turn into ?brand advocates? for your blog.

Essentially, your readers dictate much of how your blog is viewed by the interactions both on your domain and on their own networks. So why would you want to treat them like chumps?

You?re not treating your readers like chumps? You?re looking after them? Are you sure? Let?s take a quick check.

You?re Killing Their Eyes

Content is King. It?s the rallying cry of many bloggers ? and, for the most part, it can be true. After all, without content, you have no readers, right? But what good is content when it?s surrounded by a craptastic design?

For those of you that were born before 1990, I have one thing to say to you ? GeoCities! Yeah, you know what I?m talking about. For the benefit of our readers who?re not as ancient as me, GeoCities was Yahoo?s website building platform. It was meant to offer an easy option for non-technical people to be able to build their own sites.

The problem was, once you give a non-technical person the key to tech tools, chaos ensues. Cue some of the ugliest pieces of crud ever seen online!

Jump forward to today. With tools like WordPress and Genesis (affiliate link), it?s never been easier to get a professional-looking website or blog up-and-running quickly and without too much hard work.

If you want to encourage readers to enjoy your site and stick around for more, then make your place welcoming. After all, would you go back to a dayglo pink website with yellow font and dancing pixel people? Exactly.

Takeaway. You want to encourage readers to come back? Make your offering an attractive one.

You?re Acting Like a Cheapskate

One of the big trends in blog reader behaviour is the rise of mobile browsing. With the popularity of iPhone, Android and tablets, web browsing behaviour has shifted dramatically in the last 12 months and will continue to move towards mobile.

So why aren?t you looking after your mobile visitors?

If you?re using WordPress, for example, there are a host of themes that are built with a responsive design.

This means no matter what browser display your visitor comes in on, the site will adapt (check For Bloggers By Bloggers out on a tablet or smartphone, and then compare it to the web version). Again, Genesis offers several themes in this area ? check out their Theme Chooser tool and select Mobile Responsive.

If you?re happy with your existing theme, you might be using something like WPtouch to offer a mobile version of your site. But here?s the thing ? why are you using the free version?

As useful as it is, it?s actually very limited ? it doesn?t even support threaded conversations on the comments, for example. Which, if your blog has a lot of comments, can soon lead to an unholy mess where replies to comments aren?t in context, and the conversation can soon become messy and convoluted.

For as little as $49, you can add a whole host of features by upgrading to WPtouch Pro. Dedicated iPad styling, retina support, theme styling, threaded comments and much, much more. That?s got to be worth $49, no?

Takeaway. Your readers add value to your blog. Are you treating them as valuable?

You?ve Joined the Mail Service

Remember when you first started blogging, and your passion was burning to be the best blogger out there? You were going to write the most amazing posts, start the most intense conversations around them, and attract the coolest audience.

And, you kinda achieved that. So you got lazy, and started posting any old stuff. You?d take a picture and write some nonsense about the hidden meaning behind it for small business owners.

Or you?d write a Top 10 list that offered absolutely nothing new to the topic of that list, or the people/services on it.

Or you?d write a post about how awful it is to be you, and that you should be able to write what you want because it?s your blog and your readers should be grateful you?re still churning out content.

Stop this. STOP THIS NOW.

No one cares about bloggers that feel they?ve conquered the market and can do what they want. Readers came to you for a reason ? they don?t want a diluted version of that, because you want to get fat off your affiliate ads and crappy ebooks.

You want to be an awesome blogger that everyone wants to read? Then write epic shit ? every time!

Sure, share your ebooks and premium courses and affiliate ads ? but make sure they offer value to your readers just as much as they offer dollars to your pocket.

Don?t sacrifice what made you great by attaching it to the mundane. Be great the way you aspired to be great.

Takeaway ? the minute you start mailing your content in, stop blogging. It benefits no-one.

These are just three of the ways you?re short-changing your readers. You might not like being told this, especially if you?re guilty of any of the points above.

Then again, doing the right thing doesn?t always come easy. But the results are more than worth the effort.

This post originally appeared on For Bloggers By Bloggers.