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Danny Brown

Danny Brown

podcaster - author - creator

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Latest posts from Danny Brown

Enjoy the latest posts from Danny Brown, and feel free to add your own thoughts in the comments after the post.

Why We Should Get Rid of Dad of the Year Language on Father’s Day

The family

In less than 10 days, it’ll be Father’s Day here in Canada (it falls on the third Sunday of every June).

While there are many ways this can be “celebrated”, including golf outings, special lunches, book tokens, etc., the gift that seems to make the most rounds is something that includes “Father of the Year” verbiage.

Coffee mugs, gift cards, lapel badges – these are just some of the ways to thank your dad for doing his job, whatever that may be.

And that’s exactly why we should get rid of this whole “father of the year” thinking.

Why Do We Need Father of the Year Anyway?

Let’s face it – this whole father of the year shtick is nothing but a ploy by the likes of Hallmark to get kids to spend money on a card that shows their dads how much they love them.

After all, if you’re father of the year, that makes you better than every other dad around, right?

But who makes that decision? Hallmark? Puh-lease.

This week, my five year old son Ewan has been really sick, with a fever that saw us take him to the hospital to get checked. My wife drove him there, while I stayed home and watched his three year old sister Salem.

When Ewan was discharged, I kept him company and gave him medicine and played games, etc. When he was sleeping, I made sure his room was cool and his sheets weren’t exacerbating the fever.

Does that make me dad of the year? No – because I had help from my wife, and I was just looking after my son.

Compare that to Mark Sutton, the brother of my friend Paul Sutton, over in the UK. Mark and his wife Lucy have three boys, the third of which, Luke, has suffered severe health issues since birth, and faces death every single day.

Does a Hallmark card saying I’m dad of the year for keeping my son’s temperature down mean I’m a better dad than Mark, who – along with his family – is going through so much, but remains a strong father?

Or what about the dad that raises his newborn quadruplets alone after the mother dies at childbirth?

Or simply the dads that make life better just by doing silly little things? Does my card make me better than them?

Of course not – and yet here we are, every year, dishing out cards that do nothing except make a card producer richer.

The Legacy of a Father

I get it. I see my two kids smile when they make me smile, and that means more to me than any card ever could. But if giving me a card that lets me know they think I’m dad of the year make them smile, I should be happy too, right?

And I am. But it’s a “false” smile, because we should be moving away from material and empty awards, and think the bigger, and more beneficial, picture.

If we truly want to think about fathers of the year, how about we actually make the “award” mean something?

  • Judge us, as fathers, by how we raise our children to act towards other people – with love, kindness, respect and equality.
  • Judge as by how we treat their mother, both in front of them and away from their eyes – as an equal, as a human being, as a person.
  • Judge us by how they treat the world when we’re not here, as opposed to how they treat the world when our eyes are upon them.
  • Judge us by how we shy away from defining what it means to be a “real man” and instead defining what it means to be a human being.

The legacy of the children we raise for tomorrow will define how “good” a father we were for today. For me, that’s a far better goal to achieve than something Hallmark says we should be.

Here’s to you, awesome dads. And you too, moms – because we’re all in this awesome “award ceremony” together.

And you don’t need a Hallmark card to show you that.

When Was the Last Time…

Just look

You had as meaningful a conversation offline as you do online??Or spent the time networking your local community as well as just your online connections?

We?re fed so much information from so many sources.

We?re told that social media is the new connector, that we have opportunities like never before. And it?s true ? to a degree.

We do have an immense amount of connections and information at our fingertips to make our lives easier, personally and from a business point of view too.

Yet the virtual shouldn?t be at the expense of the physical.

For every Twitter connection ? actual, valued Twitter connection ? you probably have a family member, friend, colleague, peer or business connection right in front of you.

For every LinkedIn Group, there are local Meet Up groups happening all the time in your city or town.

For every Tweetchat event, there are also plenty of offline networking events as well.

We?re living in an increasingly virtual world yet we still have real life physical needs that can?t always be met online (and that?s a not a dating pitch!).

So, sure, let social media help you improve the way you work and look at things – just don?t forget there?s an equally impressive network and community right on your front doorstep.

All you have to do is look.

How Feedio (Kinda) Changed My Mind About RSS

Feedio - Manage and grow your email and RSS subscribers

A few months back, I asked the question as to whether it was time to get rid of the trusty RSS option on your blog.

My key reasons were simple: RSS offers less one-to-one interaction than email, the format of RSS can be clunky and unwieldy for non-techy folks, and the traffic to my blog from RSS was far outstripped by search, email and social network traffic.

The post received some interesting thoughts, both in the comments section and across Google+ and Facebook. Many agreed that RSS is no longer a required option; others felt it offered much better benefits based on niche and industry.

My own personal take remained – RSS was a platform that was out-of-date and no longer the lead choice for bloggers and content creators.

While that’s still mostly true, Feedio has made me look at RSS ?a little differently, and have it actually show value. Here’s why.

User-Friendly and Clean User Interface

One of the biggest bugbears of mine when it came to existing RSS platforms (with perhaps the exception of Feedly) is the user interface (UI) on the front-end could be very unwieldy.

You click the “subscribe by RSS button” on a blog, and it usually takes you to a page where you have a list of RSS subscription options to use. Unless you know what various RSS terminology means (Atom 2.0, RSS 2.0, SubToMe, BittyBrowser, etc.), it can be overwhelming for the average reader.

Feedio does away with this by offering a clean and simple subscription option for your reader.

Danny Brown Feedio profile

 

By offering just RSS or Feedly, Feedio makes it easy to use your existing RSS set-up without having to go through a whole list of confusing options.

A much better solution, for this non-RSS fan.

Simple, Quick Stats Dashboard and Analytics

The main “complaint” I have with RSS is the lack of details about your subscribers. When compared to the insane amount of data available to you from email providers, RSS is sorely lacking in this department.

While Feedio doesn’t (yet) go to deep levels of analytics, it does give you some useful information via both the Dashboard and the Posts navigation tabs.

Quick Stats Dashboard

When you log into Feedio, you’re greeted by your dashboard, that gives you a quick breakdown of subscribers and post reach.

Danny Brown Feedio dashboard

Since I recently switched over to Feedio from Feedburner, the importing/redirect process is still going through. However, even with the subscribers imported so far, you can start to get a feel for how they’re subscribing, as well as what type of content they’re consuming the most.

One of the more interesting features is the “Unlock” option, which you’ll see in the right-hand column of the Newest Posts section (click to expand if required).

This comes into play if you also use Feedio for email subscriptions, and lets you know which post resulted in a new subscriber. This is a really cool feature that can help you laser in on the type of content that will grow your email subscriber base.

Simple Site Analytics

As well as the RSS and subscriber data, Feedio also gives you a little more insight into your posting frequency, and where your content is being shared the most, with the analytics on your Sites tab.

Danny Brown Feedio sites

As well as showing you the Total Reach of your posts from RSS, Feedio lets you see how many times your post was shared on Twitter, Facebook and Google+.

Again, the benefit of this is if you have certain goals for awareness of your content by channel, this gives you a quick look into how well you’re doing in achieving that goal.

As I mentioned earlier, it’s not super deep analytics, but it’s a nice little feature and beats having no insights into that data at all.

Smart Engage to Build Community and Loyalty

Perhaps one of the smartest features (no pun intended) is the Smart Engage option.

Currently set up for Twitter (though I believe more networks are in the pipeline), Smart Engage gives you an overview of who’s sharing your content on Twitter.

Danny Brown Feedio Smart Engage

Given you can miss this information pretty easily if the person sharing doesn’t tag you with your username, Smart Engage ensures you can see not only the type of content being shared, but who’s sharing it and how often.

Using this feature, you could create a Twitter list called “Content Advocates”, for example, and then begin sharing their content too, as well as finding out more about that person and the kind of content they enjoy.

Additionally, you could simply send a quick thank you, and start to build a relationship with that person, growing not only your reach but finding a potential new avenue for ideas, shares and comments.

[clickToTweet tweet=”It’s not just RSS that @GetFeedio grows, it’s community and loyalty. #content” quote=”It’s not just RSS numbers that Feedio grows, it’s community and loyalty too.”]

It’s a simple but useful solution that does more than your average RSS reader, and offers more reward because of it.

Simple Promote Options

While your blog readers will always be able to choose between email and RSS subscriptions, there’s still a lot of traffic and subscribers that you could be missing out on – social media connections, for example.

Feedio takes care of this with their simple promote option, like this one for Twitter.

Danny Brown Feedio promote Twitter

By providing some recommended tweets, you can let your followers know about your Feedio subscription options, which in turn should (hopefully) grow your subscriber base as well as awareness of your content.

There’s also an email section that provides some recommended emails, which you can copy and paste into an email of your own and send to past connections, chosen peers and colleagues, etc.

What Feedio Needs Next

As you can see, despite my continued misgivings about RSS as a subscriber option, Feedio does do a lot more than your standard RSS providers on the market today.

The fact it does it so cleanly and elegantly is a major plus. However, there are still some features I’d love to see added to take it to the next level of RSS providers.

  • Google Analytics implementation. One of the things that separates email from RSS is the way you can get really granular on the data, via Google Analytics. It’d be great if Feedio could connect to your GA account, and show which post (based on Reach and Shares) drove the most activity around the content from RSS.
  • Trending content. One feature I’d really like to see is that of trending content, with a little Up/Down arrow next to the posts in your dashboard. This could let you take advantage by sharing again on your own networks, or writing a complementary piece and linking to it from the trending post.
  • Deeper analytics on Smart Engage. While it’s great to see who’s sharing your posts on Twitter via the Smart Engage option, it’d be great to see the actions taken on that tweet by followers of that person (retweets, favourites, clicks). I’m not sure how feasible this would be, but it would definitely be a great addition.
  • More personalization options for your profile page. Currently, Feedio offers some personalization options for your front-end profile (the one subscribers see). However, it’d be nice to have some more features like colour picker for links, hyperlinked URL’s, etc. A small change, but one that would make a nice addition.

In fairness, though, while I’d love to see the suggestions above make it into Feedio somewhere down the line, I have to tip my hat to?Justin Butlion and the team behind Feedio.

They’ve clearly looked at the current RSS landscape, and understood the pain points for both bloggers and readers, and actually made RSS enjoyable again.

Not only that, but while they haven’t fully converted me into an RSS lover again, they have made me reevaluate my take on the service.?Given I’m a stubborn bugger when it comes to stuff like this, that’s no small feat, so kudos. 😉

You can check Feedio out for yourself here – and if you want to subscribe to this blog via RSS/Feedly, you can do that here.

Fear Is Just a Stumbling Block Until We Turn the Lights On

There?s a lot of fear at the minute. Fear of knowing is joining fear of the unknown as a staple in our lives.

Knowing the economy sucks leading to a future unknown.

Knowing we can?t stand around but not knowing what first steps to take.

Knowing you want to try something new but so many unknown things to learn.

But you know, fear is a good thing. Fear is what spurns us to experiment. Fear is what leads us to overcoming hurdles and reaching far higher plateaus on the other side. In short, fear is our friend.

It?s right to be afraid. That?s common sense. We know that we?re not in the greatest of times ? anyone who says otherwise isn?t accepting the facts.

But when we accept that truth and face the fear it brings, we can work on it.

We can use the fear.

You may have been laid off. You might be in a job where there are planned redundancies. You might run your own business where clients are shrinking. You might have more time on your hands now than you did three months ago, six months ago. Use it.

Connect that time with your fear. Make yourself a deal that you?ll become master of your own destiny. Use the time to learn new skill sets, to meet new people, to widen your community of knowledge and prospects.

Brush up on your core strengths and add to them. Use the tools around you to see what people are looking for, what businesses are looking for. We have never had so much free information at our fingertips ? use it.

The best resource tool on the planet is one mouse-click away. It doesn?t matter if it?s Google, Twitter, a Facebook group, a LinkedIn forum, online community, online encyclopedia or whatever.

The tool you need for the fear you have is right there in front of you. All you need to do is find it.

Fear is a stumbling block. But we only stumble if we?re in the dark.

Isn?t it time we switched the lights on?

The BuzzFeed Economy and the Chase for Social Proof

Content and social proof

We?re told by ?the experts? that we need hundreds of shares to be relevant, hundreds of comments to be important, and thousands of subscribers to be worth reading. So we write the easy content that gets these eyeballs, shares, etc.

And it?s all bullshit.

It?s lazy content that enriches no-one. Not the blogger, and certainly not the reader, despite what they believe. And on and on the circle grows, until we?re all back at square one and no-one cares.

If we want that web, fine ? let?s put out the easy content and the buzzworthy soundbites, and make the web a giant pool of crud.

If we don?t want that web ? write the stuff that really matters to you, and be proud of every single word.

After all, isn?t that why we started in the first place?

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