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Danny Brown

Danny Brown

podcaster - author - creator

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Latest posts from Danny Brown

Enjoy the latest posts from Danny Brown, and feel free to add your own thoughts in the comments after the post.

My Social Media Story – It’s All About Connecting, Clicking and Caring

People

This is a part of a special series looking at how social media has impacted the lives of its users. This week, the story comes from Mark Longbottom.

I guess you could say my social media story started in 1981 after leaving school, going to college and meeting like-minded people.

From this point to the last, or next post on Instagram, I?ve lived socially and sociably looking to connect globally with like-minded people no borders or boundaries.

How else could I progress if I only talked to people in my neighborhood, and refused to learn from those out of reach over the border whether an ocean or kitchen table?

Always looking to connect, talk and listen while being available and accessible – SOCIAL.

Using the relevant media/medium to connect and talk to relevant/irrelevant people – MEDIA.

Working as a conceptual artist, performance artist, graphic designer, web developer and social media consultant, I always look for people to connect with and learn from with interaction, participation and response always the focus.

My belief in social is simple:

Social media is all about being YOU, but remember it?s not about YOU.

Through the 1980?s/90?s I was an active Mail Artist sharing creativity with a massive global network of artists through the postal service.

From 1988 to 1991, I asked people to send me ?Grass 1 Blade or More? with an exhibition of 346 samples from 50 countries. The show was more about the answer and engagement to the question than the product, as is most artwork.

I also spent around 15 years performing as a ?Living Sculpture?, with up to 8-hour performances analysing my audience embracing, enabling and enjoying their participation and response.

The experiences learned from the interaction of mail artists, and the analysis of audiences often 200+ people changing every minute of a day, are part and parcel of what I use and utilize everyday in my ongoing online social media story.

[clickToTweet tweet=”Social media is all about being YOU, but remember it?s not about YOU. #socialmediastories” quote=”Social media is all about being YOU, but remember it?s not about YOU. #socialmediastories”]

I?ve taken my offline communities online and developed new and wider networks on all the major platforms.

One of my largest and longest pieces of conceptual artwork was a LinkedIn group, based on showing how people would genuinely talk to each other in a supposed professional environment.

My social networking activity continues to connect me with 1000?s of people who I can call friends and family.

So from the first ‘zine I posted around the world in 1983, to the 1000?s of likes/followers on Instagram everyday now, the story won?t stop until I do.

My story is about being an active user and not a theorist.

Technology will come and go but the constant will always be people ready to talk – so if it makes sense talk back, if not then share what they say with someone who you know and think they should know.

It?s more than just sharing things with friends.

It?s all about connecting, clicking and caring.

Mark LongbottomAbout the author: Mark Longbottom is a social media consultant based in Huddersfield, England, talking and working sociably with people everywhere.?

Consulting, creating and championing social media activity that makes sense.?Let’s undo things, let’s be sociable, let’s talk now.

Should You Care About Losing Blog Subscribers?

Your story

Yes. No. Maybe. It depends. I know ? crappy answer, right? But each one can be applied to the question of losing blog subscribers and if you should care or not.

After all, as bloggers, we?re more often than not told that ?it?s all about the list?. This usually refers to an email list, and why building one is important for your blog?s growth.

I?m not going to get into the ?do I need a list or not?? question – there are plenty of other blog posts dedicated to that topic already.

No, for this post, I?m going to assume you already have a list. Additionally, I?m going to talk about subscribers to your blog, as opposed to subscribers to your newsletter, as there is a difference and for many bloggers, their blog subscription list is the only one they?ll have.

So, with that in mind ? should you care about losing blog subscribers? Let?s dig in.

Yes ? Your Subscribers Are Everything

When you start blogging, you might have many goals. Some of them could be to make money; some could be to share your thoughts with others; and some could be just to have a platform to get your writing mojo on.

Either way, to succeed in any of these goals (with perhaps the exception of the last one), you need readers. And, if you get readers, you want them to turn into subscribers.

[clickToTweet tweet=”Anyone can click a link on Facebook or Twitter. But it takes commitment to subscribe. #blogging” quote=”Anyone can click a link on Facebook or Twitter. But it takes commitment to subscribe.”]

After all, anyone can click a link on Facebook or Twitter and come over to read your stuff. But it takes commitment from a reader to want to follow your content religiously enough to actually subscribe. They?re saying they prefer you over the millions of other bloggers out there.

Because of that, you should care on losing them, and take steps to find out why they left.

  • Look at the content you wrote just prior to them unsubscribing and see if it?s a valid reason (perhaps a different tone or style from your normal stuff).
  • Email them and thank them for subscribing up until then, and ask if they?d mind sharing why they left.
  • If you are changing the style of your blog, and you see subscribers leaving, create a poll and ask readers their thoughts on the new direction.

By being pro-active on understanding the reasons for the unsubscribes, you can take the action needed to halt the slide.

No ? It?s Your Blog and People Don?t Need to Read What They Don?t Like

The best bloggers (at least for me) are the ones that polarize opinion and question everything. Of course, that doesn?t mean you need to be an asshat in all your posts ? just don?t follow the herd when it comes to your opinion.

For example, if you?re blogging about blog tips, try and steer away from making every post a list one about the Top 10 this or a Best 20 that. Sure, list posts are great traffic generators and, when done well, can offer a great resource. But often they can be overdone and offer little.

Instead, share your lessons and how the most unlikeliest of sources can teach you about blogging.

https://bobwp.com/teaching-pigs-to-swim-the-rise-of-the-emotionally-intelligent-blogger/

Or, if you write about social media, ignore the standard ?Why Google+ is great for business? posts and offer a rebuff on why the platform is struggling to be relevant for the majority of businesses out there.

By offering your stance on popular topics, especially if the stance goes against the popular grain, it helps you stand out as someone to listen to, since you clearly don?t buy into the hype of the Johnny Popularity bloggers.

Of course, the ?problem? with this is that people don?t like to hear they may be wrong, or the platform they put the most love into isn?t as great as they want it to be. This is where you often lose blog subscribers ? but that?s okay.

When you lose subscribers like this, it?s for a clear reason ? you believe one thing and they believe another. Sure, you could try and persuade each other the merits of each other?s point of view and, sometimes, this works.

But, for the most part, people can be stubborn ? and no-one benefits from a protracted discussion that clearly isn?t going to be resolved.

So, let your subscriber go. He or she clearly won?t enjoy your content if it?s against their beliefs; and you?re not going to enjoy the constant jibing from them because you don?t see eye-to-eye.

Let them find a blog that?s more suited to their stance, and leave you to write for the readers that actually want to be on your blog, because these are the ones that will be your biggest ambassadors as you grow your blog.

Your Turn

Of course, like any opinion piece, there?s no right answer. Well, except mine? Joke!

But the question of blog lists and subscribers is a big one, and one that has no definite right answer. After all, we all have separate goals on what we want to achieve with our blogs.

So, how about you? Do you bite your nails each time you see an unsubscribe and wonder what you did wrong? Or do you shrug, smile, and carry on as normal?

Share your own thoughts and experiences below – I’d love to hear your take.

My Social Media Story: Social Media, Me, and How I Got The Girl

Social media gets the girl

This is a part of a special series looking at how social media has impacted the lives of its users. This week, the story comes from Graham Todd.

Social media means many things to many people and for some it can mean terrible things. Bullying, politics and wars and probably the next recession will be blamed on it.

But I won at social media.

I got something amazing from it and I spend my life using it and showing people how great it can be.

I run an online marketing agency – but I?m not going to tell you about that.

I?m going to tell you a story about me, a humble van driver with a smartphone.

From Whine to Wine

Years ago I didn?t really amount to anything.

I left school half way through my A-Level English course and I bummed around in dead-end jobs and lived with my parents until I was 23. Nothing really remarkable there.

I then scored a job as a van driver that would propel me into the world I now live in and help me escape from the life I thought I was trapped in.

I was a van driver. I delivered wine for 11 years, and I guess I thought that I was going to do that forever.

But one day I went to a stuffy wine dinner and heard from an equally stuffy wine merchant that he was in fact smashing it on YouTube.

?YouTube? Him? But this business isn?t even on Facebook!? I thought.

I decided, right there, that I needed to do something about this.

The wine merchant I worked for were very traditional, so online marketing was not on their radar. Their digital output was? well about as up-to-date as their overused fax machine!

So I put them on Twitter. I signed them up and I tweeted as them for three months before admitting they were indeed ?online?. ?At that point they asked me how much each tweet cost.

At first I failed because I tried to sell wine. But when I finally got that idea, I shared the wine merchant?s story and journey. People really liked it.

[clickToTweet tweet=”People want you, not a fabricated version of you. Truth from @SocialMediaTodd #socialmediastories” quote=”People want you, not a fabricated version of you. #socialmediastories”]

I became a local person to tweet. As a van driver, I knew what was going on and I was able to give people guidance for the town of Warwick and also for Twitter.

Thanks to this pedestal I was first in line to help organise the first ever Warwick Tweetup (a real life meeting of people on Twitter). It was the first of its kind in the area and sparked a trend for many more.

And then something happened.

From Online to Offline

I still remember to this day when I laid eyes on Jo.

She had a very attractive profile image (she was wearing a tight fitting dress with a pink top and every red-blooded man wanted to know who she was).

She signed up to come to my first Tweetup and I was excited to meet her. I was, actually, besotted with that digital image.

But she didn?t show.

She bottled it and didn?t come. (I later found out that she did that a lot.)

The first Tweetup was a great success and the radio and local paper were interested in what we?d achieved. But I had a day job. So I went back to that and carried on.

Months later we held another Tweetup. It was also a great success and we raised money for charity.

Jo didn?t make that one either.

So to meet Jo I had to make the excuse of delivering wine to the advertising agency where she worked. And, I can say this now, I stole a bottle of wine from the back of the van and delivered it as a ?sample? for her business.

They did then buy wine from us after that, far outweighing the ?stolen? bottle of wine, but I didn?t really care about that.

I just wanted to meet the elusive Jo.

It was an awkward meeting, and a quick one, but I met her? the lady from my phone.

Social media love story

When Things Are Meant to Be

After that we exchanged tweets (as we had done before) and although we were both spoken for (married) we continued to chat and work on local projects and community stuff.

We became close friends but we both knew it was only for business, community and stuff like that. Nothing would come of it.

? I didn?t know it yet? but I?d met the woman of my dreams on Twitter.

On the eve of 2013 I found out that my now ex-partner had been less than faithful for a number of years. I suddenly realised that actually? I wasn?t stuck in this life that I had.

I left. Right there and then.

The first person I called was Jo. She always knew what to do and the first person to tell me everything would be ok was Jo. She still is.

Fast forward a few very tricky months. I?ll keep that part off the internet! Suffice to say that after that time, we were both single.

In July 2013 I won an award for my community work on social media and I went to the awards night with Jo.

On stage in front of 300 local businesses I thanked her and told everyone, without spelling it out, that we were now ?Todd and Jo?. In my haste I forgot to mention much else.

The Monday after that Friday night ceremony we started our business together. At first I joined Jo?s business but then we set up our own company as a new venture.

Two years on we?re running a very successful agency and loving every minute of it.

And They Say Social Media Isn’t “Real”…

Jo followed me on Twitter back in 2011. Now in 2015 we run over 20 social media accounts and spend all day (and night) together.

They say that relationships are being ruined by social media and they?re right ? sometimes.

But social media also makes great things happen.

Jo is ?the one?. She?s the person I?m meant to be with and we just work so well together. She gets me. I get her (most of the time) and we both love what we do.

I love writing – funny for someone who quit A-Level English, but because of my writing, or more importantly my bad spelling and grammar, Jo found me. She?s a proofreader and when I consistently made the your/you?re error she noticed me (for all the wrong reasons).

But she noticed me.

Social media has changed my life. It got me the girl. The girl in the hot pink and grey dress in the photo?

Social media is a very important part of my life? because it gave me the most important person in my life.

Thank you, social media.

Graham ToddAbout the author: Graham?Todd (known as Todd) is a social media trainer, speaker and co-owner at Spaghetti Agency. Spaghetti are a social media and online marketing agency based in Warwickshire, UK, helping business and brands to get found online.

Todd is a passionate, vocal and unstoppable fan of Twitter, Facebook and blogging and can be found mostly tweeting as @SocialMediaTodd (may contain selfies)

Is Social Media Turning Us Into a Bunch of Voyeuristic Assholes?

Voyeur

Back when I was in high school in the UK, whenever there was a fight a group of kids would create a circle and encourage the combatants.

This was primarily for two reasons – one, to egg the fighters on and hopefully see blood (yeah, we were a civil bunch) and two, to ensure no-one would interrupt until the end of the fight.

We got so good at enabling this “circle of doom” that even teachers struggled to break up really good fights, and sometimes didn’t even try – they’d simply wait until the fight was done, and then dish out whatever punishment was relevant.

As mean as this might sound, one thing I recall would happen every single time is that, once the fight was done, the two combatants would usually smile and be friends.?Kids, eh?

The point being, there was no ongoing damage from that moment of carnage.

Jump forward 30 or so years, and now social media is enabling us to return to that schoolyard environment, but with one key difference – now we’re just being voyeuristic assholes, and the damage isn’t being limited to a few bruises and cuts.

It’s Social Media, There’s No Such Thing as Privacy

Earlier this week, Twitter (and the subsequent social web and entertainment rags) lit up with the live tweeting of a couple’s break-up on a delayed flight.

While waiting on the tarmac for the flight to take off, allegedly a guy broke up with his girlfriend, and their 90 minute exchange was shared across Twitter by New Yorker Kelly Keegs.

The live tweeting started with the image below (I’ve blurred the heads of the couple involved):

Kelly Keegs 1

This was followed up by a whole bunch of tweets that gave a play-by-play account of what was happening.

Kelly Keegs 2

Kelly Keegs 3

Eventually, according to Keegs, the couple started making out and ordered a round of drinks for the flight when it finally took off.

But this wasn’t the end of it.

As Twitter users got hold of the “story”, it started trending, and people started following Keegs to get updates. By the end of the “event”, her Twitter followers had at least doubled (stats by Twitter Counter).

Keegs twitter growth

Which kinda says a lot about the kind of people we’ve become, when we see a young couple’s emotional distress as entertainment fodder.

Yet should we be surprised? This isn’t the first time this kind of thing has happened.

I’m Bored, Let’s Stroke My Ego a Bit

Back in November 2013, TV executive Elan Gale live tweeted his exchanges with a passenger on his flight.

Much like the flight Keegs was on last week, Gale’s flight was also delayed. By his account, a female passenger named “Diane” became agitated and demanded special treatment.

This frustrated Gale, and once they were on their flight, he started sending notes to Diane about how awful and selfish she was.

As it turned out, this whole “exchange” was a complete fabrication (many people are thinking the same of the Keegs example, too) made up by Gale.

Much like Keegs, Gale’s Twitter following during the event jumped from 35,000 followers to over 175,000.

Clearly, social media enjoys a humiliating sideshow, real or otherwise, as evidenced by the amount of favourites and retweets both Gale’s tweets about “Diane”, and Keeg’s tweets about the emotional couple, show.

Elan Gale 1

Keegs

Of course, these are just simple passive endorsements – anybody can like, favourite or retweet.

It’s when you look at some of the commentary around these things that the assholery of our current love for social media voyeurism comes to the fore.

Karlee Kanz

Kanz 2

So, not only are we moving from an encouraging-the-chaos-to-continue-to-be-shared mindset, we’re actually laying the blame for all of this on the victim(s).

Like when others decide to stand up for those being humiliated further in the name of social media entertainment, and the peanut gallery tries to deflect this empathy by (once again) blaming the victim.

Keegs 5

Because, yes – public place and all that jazz. Except there’s a very big difference between a public place that’s limited by confinement, and public on social media.

Forget Empathy, Give Me My Internet Fame!

Jumping back to Keegs and her live “commentary” of the couple breaking up opposite her,?she seems to have taken all the recent attention in her stride and celebrated it.

From getting all giddy at her Twitter count jump, to saying the worst part about the whole affair was having to apologize to her nana for the profanity in the updates, there’s very little empathy or sympathy on display for the couple in question.

(Note: I haven’t watched any of her TV appearances, or listed to any of her radio interviews, as I have zero interest – she may well have shown sympathy then.)

Which does seriously make me wonder if she didn’t make the whole thing up to get attention – after all, you’d need to be a pretty shitty human being to take joy from someone else’s suffering, right?

Internet fame can be alluring, after all – just ask the countless number of people who try and create viral Vines, or share outrageous memes and social updates in the name of stoking follower count (even through controversy).

But let’s take the viral side of things away for a moment, and look at what’s really happening.

It’s Not Following Along, It’s Voyeurism, And It Can Be Damaging

In the case of the alleged break-up shared by Keegs, this is about a young couple going through one of life’s toughest moments – a romantic break-up.

If you’ve ever broken up with someone – or, more specifically, been broken up with by someone – you know the pain and anguish you immediately feel.

Your heart is broken. Your soul feels empty. Your skin feels like it belongs on someone else. Simply put, you cease to be who you were just a few seconds before.

Now, as bad as that is, we (eventually) get over that. Our friends help us forget and move on, and our family provides the emotional cushion that only they can truly give.

And the reason we’re able to get on with our lives is that the pain and fallout has been kept in a very limited and reasonably private bubble.

Social media assholes

Now consider one of your worst moments in life being shared to thousands on Twitter. Not only described in words, but “enhanced” by a picture of you and your soon-to-be-ex breaking up.

Then think of all the abuse coming your way to protect the sharer of your break-up, just so the voyeurs of that break up can justify it by saying it’s in a public place.

That’d suck, right? So why do we encourage others to share the very thing that would break our hearts if it was us?

[clickToTweet tweet=”Why do we encourage others to share the very thing that would break our hearts if it was us?” quote=”Why do we encourage others to share the very thing that would break our hearts if it was us?”]

Take it just one step further.

Someone is emotionally raw, vulnerable. They’ve just had their heart broken. They feel life is over. And then they learn that it’s been not only shared but celebrated on social media.

Mainstream media too, going by the interest in Keegs’ little Twitter adventure.

And then the abuse starts piling up. And the shame, and humiliation, and strangers saying you deserved all you got because clearly you’re highly strung and your boyfriend (or girlfriend) is well shot of you.

You already feel life is over, because the love of your life no longer wants to be with you. So why not actually make it over?

A little far-fetched? Examples around the web would suggest otherwise – all so we can get our voyeuristic kicks.

It’s Not the Same As When We Grew Up

In drafting this post, I shared on Facebook that I was writing a piece on how social media has turned us into voyeuristic assholes.

One of my friends who I respect a lot for his measured take on things is Ike Piggott. He suggested something that I’ve heard a lot of in the last 12 months or so, when this kind of topic is raised.

“Rubbernecking” always existed before automobiles, it just got more pronounced and easy to spot when we were all lined up and going the same way.

The point Ike makes (and it’s correct) is that assholes have always existed – it’s the environment that determines how many assholes are visible.

Social media, by its sheer raison d’etre, merely enables assholes to have the kind of audience they could only have dreamed off pre-2006.

And yet… does that really offer an excuse? Does that essentially agree with the premise that, hey, it’s in the public so it can be shared?

Perhaps, at least legally. Different countries have very different viewpoints on what’s classed as an invasion of privacy versus something along the lines of “fair use”.

And maybe that’s what we, as a generation, have signed up for when we openly share the private moments that otherwise would only have been seen by family and friends. Pictures of our kids on Facebook, for example, or that goofy vacation photo.

But that’s the difference – we choose to share, as opposed to some attention-hungry stranger who gets their kicks out of the misery of others.

Yes, we’ve all seen something happen in the supermarket, or at a bar, or in a park, and we’ve talked about it with our partners, our work colleagues, our friends.

But that’s always been within a very closed circle, with zero targeting of, and abuse to, the person or people in question. That doesn’t make it right, necessarily, but it does “protect” them.

Today, there’s no such protection. Today, everything is fair game. Today, everything and anything can be shared so we can claim our 15 minutes of digital fame.

If you think that this isn’t a big deal, and that it’s simply fun and will soon be forgotten, ask yourself this:

If it’s your son or daughter that’s the object of the voyeurs of social media, would you laugh at them and tell them to stop being such drama queens?

Think about it.

My Social Media Story: How Blogging Saved My Life

Storytelling

This is a part of a special series looking at how social media has impacted the lives of its users. This week, the story comes from Nancy A. Davis.

A few years ago, life dealt me some tough blows. I lost my home. I wound up in a highly abusive relationship, and as I worked to get free from that, I got hit by a car and nearly died.

The scariest thing about being in that hospital for four days by myself was that no one knew what happened to me. I simply fell off the face of the earth so to speak.

At the time of the accident, I was also living in a homeless shelter. I was scared and alone. What was I going to do? How would I survive all of these feelings?

As well as having?to go to court to obtain a restraining order, I also had many doctor appointments – how would I stay sane?

My Blog Kept Me Sane

Writing saved my life. Simple as that.

When I first got back to blogging, I did so under a different name because my ex-boyfriend was stalking me online.

Each day, I either used a friend?s laptop or went to the public library to go on Facebook and my blog to see how people were doing. The response I got and the support of my friends kept me going.

So many days I wanted to quit.

So many times I looked to the sky and screamed about my fate.

Being on that blog allowed me to let those feelings out. The love and support I experienced on my Facebook and my blog kept me afloat more days than I can tell you.

The Joy Is In The Journey

After being in the shelter for a year, I was finally able to move out. Living in a place like that taught me so much.

First of all, not all homeless people are drug addicted alcoholics. The number of individuals who have no place to go keeps rising.

Part of what I wanted to do with my blog was give others hope that they can get out of these situations that seem impossible. The biggest success of my blog is that I can give my voice to a group of people overlooked by society.

If I can encourage one person to not give up, I have succeeded.

Life When It’s Different

I have a beautiful apartment that I share with my boyfriend and our two cats. I no longer have to worry about where my next meal will come from.

These victories I share on my blog and on Facebook.

Signing that lease was one of the happiest days of my life. To be able to share that not only with my offline friends, but my online ones as well really made it even more special.

Online Friendships Are Real

Before I lost my apartment, six of my online friends got together and sent me a check trying to help me stave off eviction.

One of the women I became friends with through her blog messaged me and asked what my boy would like for Christmas that year.

I cried tears of pure amazement. This was something I never expected to get from social media.

I have role models who watched my life go from bad to worse, yet they never judged me. I hope they know how much they all mean to me. That support in my darkest hours kept me alive.

So, when people tell me blogging is my hobby, I tell them no – blogging saved my life.

Nancy DavisAbout the author: Nancy A. Davis is a homemaker, blogger, and the shortest person she knows with the biggest mouth. She lives with her boyfriend Frank and their two cats in Western Massachusetts.

Her biggest goal in life is to finish writing her book. You can read more from Nancy on her blog, or connect with her on Twitter.

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