I?m a business owner, but I?m also a consumer and a customer. So why am I told what I need instead of being asked what I need, as a customer?
Good marketing is all about listening. Where are your listening posts?
Rocks
We build online armies every day. Our communities are the rocks and
the foundations on which everything stands. We support people we?ve
never met (and likely never will) simply because we can. Yet as
strongly as we and they connect, we do so because of the foundations
already behind us.
What are your rocks and foundations and how are you keeping them strong?
Soundbites and Snippets
If you look to the right of this blog and scroll down a little, you’ll see a widget entitled “soundbites”. It’s from my latest home online, Posterous.
Perfect for both casual and more serious bloggers, Posterous is based on a pretty funky idea – to make blogging as simple as possible for as many people as possible.
You don’t even have to have an account, if you don’t want one – you can email your posts in. Simply send the text, images, media files or whatever you want to post and the Posterous team do the rest.
This could make Posterous ideal for CEO’s and top-tier management that don’t have time for blogging but appreciate the benefits of having one. If they can type an email message they can have their own corporate blog.
So why am I on there when I already have this blog?
Sometimes I have ideas that aren’t quite fully-fledged blog posts but are more than just a Twitter statement. Soundbites, if you like. This is where Posterous is ideal.
Basically I’ll be using it to post words and mini-ideas that you might find useful as a starting point for your own. Or not – I never said I was that clever!
Feel free to pop on over and say hello, or start your own Posterous and let me know where you’re at. Leave your URL in the comments – I’ll be sure to drop by.
Walls
Belief is hope. Ego is the wall that can block that hope. How you scale the wall is up to you.
Value Currency
Market value is a key commodity between businesses and their customers.
Word of mouth, both good and bad, is the currency behind the value.
What are your customers saying about you?