With 2009 coming to a close, I just wanted to take some time to share a message with you. Here’s to you being amazing in 2010. Make the impossible possible.
Ten for 10 in 2010 – Bloggers to Watch
As we approach the end of the year, I thought it might be fun to share Ten for 10 in 2010 ? a list of people, blogs, apps, platforms and more that I think you might enjoy checking out in 2010.
These are just personal takes and, as with any list, this is subjective so please feel free to leave your own thoughts in the comments after the post.
In this final Ten for 10 in 2010 post, I look at ten bloggers that I think you’ll laugh with, learn from and more in 2010 ? I hope you enjoy.
Jackie Adkins. According to his archives, Jackie Adkins has been blogging since May 2008, yet I only “discovered” him earlier this year – I have some catching up to do. His Curbside Marketer blog is a breath of fresh air, fresh views and fresh insights into an often staid space, and his writing style keeps you interested always. A great read.
Christina Kingston. I knew Christina Kingston was already funny by the tweets we’ve shared on Twitter – what I didn’t realize is how funny she is full stop. Her blog at C.T. Kingston is sharp, biting, funny, smart, no-holds barred brilliance, and I look forward to being continuously entertained by Christina next year. I think you will too.
Kneale Mann. One of the smartest and most passionate people around, Kneale Mann is also a brilliant blogger. His One Mann’s Opinion blog is full of inspirational musings, shared wisdom, marketing smarts and general all-round good stuff about life, people and business. Simply put, Kneale should be on any blog reader’s feed.
Jim Connolly. 2009 was the year I rediscovered Jim Connolly and his fantastic Jim’s Marketing Blog. I’d already had it in my reader, but hadn’t visited as much as I should have – my loss. Jim’s blog is one of the best marketing blogs period, and he’s been knocking his posts out the park for a while now. 2010 promises much and I look forward to reading more from this fellow Brit.
Dave Fleet. I’ve admired and respected Dave Fleet for a long time now, and not just because he’s another fellow Brit! His self-named Dave Fleet blog is one of the very best PR and social media blogs around, and he’s never afraid to call things as they are – something many bloggers could learn from. Like PR and social media? Then you need to read Dave Fleet.
Lauren Fernandez. Another PR superstar, Lauren Fernandez continues to impress me in pretty much everything she does. Her LAF blog is full of insights that many other folks in PR miss, and she questions the norm every single time – the sign of a great blogger. Engaging, witty and knowledgeable, Lauren is sure to soar even higher in 2010.
Brett Borders. One of the most underrated bloggers around, Brett Borders is someone that should be on everyone’s radar. His Social Media Rockstar blog is one of the best around when it comes to delving into social media’s good, bad and ugly side. No respecter of “reputations” (as it should be), Brett is required reading for anyone interested in social media.
DJ Waldow. The Director of Community over at Blue Sky Factory, DJ Waldow carries this over to his Social Butterfly Guy blog. Offering his always wise views on social media, community, communications, marketing and more, DJ Waldow’s voice is one that’s been continuously on my reading list in 2009. Here’s to more good stuff in 2010.
Nicole D’Alonzo. One of the best things in 2009 has been seeing the rise of Nicole D’Alonzo. Tireless and selfless in her aim to make the world a better place, Niki’s Charity Moxie blog is a great mix of non-profit news, ideas, profiles and videos. If you want to know how to care more for the less fortunate, Niki’s your perfect tour guide.
John Haydon. One of my favourite bloggers around, John Haydon is a veritable treasure chest of information. Social media, marketing, non-profits, how-to guides, video blogging, musician, storyteller – John wears all these caps and more over at John Haydon. You want smarts and self-depreciation? Add John Haydon to your reader in 2010.
These are the ten bloggers that I feel everyone should know in 2010, if you don’t already. They also usher in the end of the Ten for 10 in 2010 series of posts, which hopefully you’ve enjoyed reading as much as I have putting them together.
Obviously there are many great bloggers around that we should be aware of, so please feel free to leave your favourite(s) in the comments below.
I’ll be posting a special video message for the New Year later, so hopefully you can join me for that. In the meantime, if I don’t say it enough later, have a safe and healthy 2010 and I hope you and yours have the very best of all you wish for next year and beyond.
Cheers!
Friends and Family
When you’re down on your luck, who do you turn to?
When the world seems against you, who do you turn to?
When you want honest advice and ways to make things right, who do you turn to?
When you need to get rid of all the BS and be the person you need to be, who do you turn to?
I’m guessing friends and family. Not fairweather friends; not imagined family. But those you trust. Those you’ve grown with; feel comfort around; know only have your best interests at heart. Because they know you’d do the same for them.
Now.
Imagine if your customers were your friends and family. Imagine the trust you could build. Imagine the belief in each other. Imagine the greatness you could create together.
Imagine the potential.
Ready to make new, true friends?
Ten for 10 in 2010 – Blog Marketing
As we approach the end of the year, I thought it might be fun to share Ten for 10 in 2010 ? a list of people, blogs, apps, platforms and more that I think you might enjoy checking out in 2010.
These are just personal takes and, as with any list, this is subjective so please feel free to leave your own thoughts in the comments after the post.
Today I look at ten ways to use your blog as a marketing tool in 2010 ? I hope you enjoy.
- Secure Your Domain. This might seem obvious, but having your own domain tied into your business or service is so important. You can even do this on free blogging platforms, so there’s no excuse. Not only does it make your blog appear more authoritative but it helps with search engine visibility.
- Update Your Signatures, Digital and Otherwise. One of the things many people forget to do is let others know they have a blog, so make sure you’re not one of them. Add the URL to your email signature, online profiles, company stationary, etc.
- Define Your Voice. You don’t have to be a great writer, but you do need to be a passionate one. Love what you’re talking about; don’t be afraid to sound off; don’t just go with the flow of other bloggers in your niche. Simply put – be you.
- Make Your Blog Porous. One of the best ways to market yourself is to open up your knowledge. Too many bloggers don’t really share (even though they say they do). So open up your blog to sharing some of your best practices, and empower your readers – trust me, it works.
- Create Great Ideas. Any business thrives on how creative it is to a solution and how that benefits customers. Make your blog the same – use your readers as testers for ongoing new products and services, and incorporate some of their ideas. It’s the best focus group you’ll ever have.
- Soap Boxes. People read your blog because they’re interested in the topic(s) you write about. It’s why they’re your customers, or customers of your industry – use that. Invite manufacturers or service providers to share their news and stories on your blog. In return, you’ll have an “in” to their audience – it’s a win-win.
- Be Visible. While the social space has made business transactions easier, we still prefer face-to-face contact. It helps build trust between partners we find out more about each other, and we can see what we’re buying – your blog can do the same. Use video to offer a more personal approach, as well as offering first views of cool new products or services.
- Share the Wealth. You don’t have to be the only voice in town – the online space means there’s much more opportunity for business, and you don’t have to be so protective of your “customers” (readers). Encourage them to visit other “stores” – for instance, Jim Connolly has one of the best marketing blogs around, and Michael Martine offers excellent blogging advice. Share your peers and build your customer knowledge base, and they’ll appreciate you more for it, and share you with their peers.
- Community Spirit. One of the best ways to use your blog as a marketing tool is to encourage an interactive community. This could be via a forum, member list or email list. Give your customers somewhere to share views, ideas, issues, and be the host with the most and act on their suggestions. Again, you’re building brand loyalty and showing you really do care.
- Sell Yourself. You have a blog; it’s for marketing your business; so why not sell directly from it? There are a host of e-commerce solutions available to suit your needs, and they’re pretty easy to set up. Use your blog for exclusives – buy one on your blog, get one half-price on your main site. It builds connection to your main business and offers loyal customers an incentive to shop with you.
These are just ten ways that you can use your blog to market yourself or business/service more in 2010. There are many more, and please feel free to leave your favourite methods in the comments below.
I hope you can join me tomorrow when I share ten bloggers to look out for in 2010 (and there may even be a special video message to lead into the New Year with!).
Cheers!
Ten for 10 in 2010 – Favourite Blog Posts
As we approach the end of the year, I thought it might be fun to share Ten for 10 in 2010 ? a list of people, blogs, apps, platforms and more that I think you might enjoy checking out in 2010.
This time around, I look back at my ten personal favourite blog posts here on this very blog. The reasons are numerous, and some were wider read than others, but these are the ones that I enjoy revisiting the most.
I hope you enjoy.
- Lessons from Pyromaniacs. Drawing inspiration from the Pyromania album by UK rock band Def Leppard, Lessons from Pyromaniacs looked at how being open to new ideas, and involving those around you, can truly take you to the next level.
- Personal Superheroes. I’m incredibly fortunate to know some truly amazing people. In March, two of these stepped up and went way beyond the plate and became Personal Superheroes to me. Here’s why.
- When Was the Last Time. Sometimes we become so involved with our online activities and connections that we can often miss what’s happening on our own doorsteps. When Was the Last Time reminds us there’s a bigger world out there.
- What a True Hero Looks Like. Hero is a word that is used way too often, in my book, and has lost its meaning because of it. What a True Hero Looks Like offered up Ashley Hegi as someone that deserves the title along with some inspired comments.
- The Little Boy That Could. Sometimes our fear of the new stops us from bypassing the old. Yet as the comments that followed The Little Boy That Could show, we can support each other and take these steps. Then the world truly is our oyster.
- Lessons in Social Media from Super Mario. Inspiration can come from the strangest places. With Lessons in Social Media from Super Mario, I look at why Brogan, Vaynerchuck, Solis and others may not be the real “names” in social media.
- Why It’s All About Community. If you chat with (or read) me on a regular basis, you’ll know that to me community is everything, both online and offline. Why It’s All About Community offers a mix of the two to show why.
- Shit is Still Shit No Matter How You Dress It. I think this one is here because it’s possibly the post where I came out from under the “Always Nice on Social Media” rock and spoke out. Check out Shit is Still Shit for yourself to see if you agree.
- Response to Barbara Talisman’s Misinformed 12for12k Post. Earlier this year, I came under a personal attack over the ethics of my 12for12k project. The support I received to my Response to Barbara Talisman’s Misinformed 12for12k Post left me touched, humbled and speechless, and something I can never say thank you for enough.
- The Powerful Effect of Simplicity. We all have bad days and weeks, and feel everyone and everything s against use. But as The Powerful Effect of Simplicity shows, there are people out there just waiting to make it right for us.
So there you have it – ten of my personal favourites that I’ve blogged about over the last 12 months. The reason they’re in the Ten for 10 in 2010 list is that some may be new reading for you as we enter the New Year. I’d love to know your take on them, or which posts you enjoyed this year – the comments are yours.
I hope you can join me tomorrow when I’ll be looking at ten ideas to make your blog your marketing tool in 2010. Cheers!
photo credit: streetpreacher83