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Danny Brown

Danny Brown

podcaster - author - creator

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Latest posts from Danny Brown

Enjoy the latest posts from Danny Brown, and feel free to add your own thoughts in the comments after the post.

Building a Culture of Success

Business cultures and success

Business cultures and success

No matter what business you?re in, your success can very often boil down to one thing ? your people culture.

You may have the greatest product with the big dollars to promote it, but it?s the people that will really define how successful the product is. This is true for internal people as well as external.

Customers Are Your External People

You need to build trust and loyalty with them.

Get your relationship right with your customers and you?ll be in a far stronger position to build from within and continue to enhance that relationship.

  • Keep them up-to-date with what?s happening.
  • Don?t trick them with false offers.
  • Listen to their feedback and act on it.

These are just some of the?ways to get your?external?people culture right.

Employees Are Your Internal People

They have the power to make or break your brand.

Unhappy employees don?t care if you had the best sales year; unhappy employees have no incentive to come to work except for the paycheck; unhappy employees don?t live the culture that happy employees do.

How do you encourage happy employees? Become part of their culture as much as asking them to be part of yours.

  • Be involved?in their lives.
  • Allow them time to be with those that matter.
  • Promote a healthy work/personal time split.
  • Have an open door policy.
  • Be genuinely interested in what they have to say as opposed to just offering them a sympathy nod.

Getting it right with your internal people is just as important as getting it right with your external people; sometimes more so.

Help Your People Grow

The most successful companies are the ones that build a strong people culture around everything they start; the most successful companies are those where the customers and the employees aren?t classed as customers and employees. Instead, they?re classed as?your people.

How are you building?your?success?

image:?iLenny

12 Common Mistakes New Bloggers Make

12 blogging mistakes

Blogging?s a great way to grow awareness of you and/or your brand and, with bloggers now getting book deals and media contracts, it can also be a lucrative one.

Unfortunately, many bloggers shoot themselves in the foot by making some basic errors that holds their blog back from its true potential.

Knowing how to avoid these mistakes can mean the difference between just another blog online, and one that stands out as the kind people take notice of.

1. Not owning your own domain

Having your own domain ? as in,?blogname.com?? certainly isn?t a must-have for all bloggers. But if you want to be taken seriously, having a professional domain makes that much more likely. The great news is you can even buy a premium domain and use it on free blog services like?WordPress.com?and?Blogger.com.

2. Not owning your online property

For anyone serious about blogging, a self-hosted option is the only way to go. Not only does it give you more options for styling and customization, it shows you?re in this for the long haul, which can be an attractive proposition for brands looking to sponsor blogs.

3. Not optimizing your blog?s permalinks

Usually, a new blog?s permalinks are set to?blogname.com/?p=123. Pretty ugly, eh? It?s not very search engine friendly either. As soon as you set your blog up, change your permalink settings so they just show the post or page name after the main URL. So something likeblogname.com/posttitle?or?blogname.com/pagetitle.

4. Forgetting to change your favicon

When you have a browser tab open, there?s a little icon on it that shows which site you?re on (Gmail has a red envelope, for example). This helps your site stand out when multiple tabs are open. Use a favicon generator like?favicon.cc?to make your own.

5. Having a generic logo

While you don?t need to go all out and custom design your complete blog as soon as you start, at the very least get your own personalized logo. This is one of the first things new visitors see and can say a lot about your blog.

6. Not using a web-friendly font

A lot of bloggers want their blog to stand out, so go for a font that looks cool. Unfortunately, on the web, it might be painful to read. Stick to a?sans-serif font?for all your main body content, and try not to use too many different fonts on one page or post.

7. Not submitting your blog to the search engines

While a blog is incredibly search engine friendly as it is, because you?re offering fresh, new content, they need to know you exist. You can speed this up by submitting your blog to search engines when live. Google makes it really easy to?submit your blog.

8. Not learning SEO

Many bloggers will tell you content is king. It?s a good point ? but if content is king, SEO is blogging?s queen. If you want people to find your blog, understand how SEO works ? there are many?free resources as well as paid options.

9. Not taking the time to format posts

Web pages that have nothing but lines of continuous text are horrible to read. Make your blog jump from the page by using short sentences, bullet points, headlines and great images. Even long posts can seem shorter with great formatting.

10. Not offering more than one subscription method

Many bloggers offer just an?RSS subscription feed?for their blogs. But email subscription is hugely popular for those that prefer it, while services like?Odiogo?offer another great option for the visibly impaired. Make sure you offer more than one option.

11. Not offering social sharing options

For many bloggers, social networks like Twitter, Facebook and Google+ are big drivers of traffic. Make sure you offer the most popular social networks as sharing options on all your posts, and make them prominent.

12. Wanting to be someone else

Perhaps the biggest mistake new bloggers make is to want to be someone else. But the other bloggers you want to be like already have that audience ? so be you, be cool with making mistakes, and grow your style naturally.

These are 12 of the most common mistakes I see new bloggers make. While they may not all be crucial to where you want to go with your blog, they will play a big part in how soon you get there (if at all).

Blogging is fun. It can also be hugely rewarding. By making sure you don?t make these 12 most common new blog mistakes, it?ll be more fun and rewarding for you too.

A version of this post originally appeared on?12 Most.

image:?chrisinplymouth

The Powerful Act of Simplicity

Take a look at the video at the end of this post. It?s a fan-made homage to the band?Dashboard Confessional?and their song?So Long, So Long.

There?s nothing special about it. It?s a simple piece of video, made with Windows Movie Maker then put up on Youtube for the?creator?s?friends to see. And yet?

Its simplicity is also its strength. The mood and pace of the video complement the song perfectly, and doesn?t take away from the song itself. There are no garish images, no fast edits, no multiple screen tricks ? just a simple video for a simple song.

Creative agencies often try to come up with elaborate advertising, PR or marketing messages. The feeling is the more elaborate the message is, the more mystique (and therefore interest) around the brand. And it can work, if done properly.

But you know what? Sometimes it?s the simplest things that are the most elaborate of all.

The comments below this video on Youtube show that many people thought it was the official Dashboard Confessional video for the song.

That has to tell us something about simplicity, no?

[youtube]http://www.youtube.com/watch?v=frZY6cutYA8[/youtube]

A Lesson In Smelling Roses At The Speed Of Social Media

Lightspeed

This is a guest post by Bruce Aristeo.

It was late, and after a long day I stretched out my arms, took a deep breath, and let out a huge sigh. My hands reached out and I began clicking, swiping, and typing as my shoulders curled inward around my chest as if humped over in pain.

My eyes were focusing and scanning the screen, my receptors acting as the light on a copy machine, pin-pointing each pixel and assigning the meaning to each symbol creating structure to what I was seeing.

My TweetDeck was doing its usual fly-by, email accounts were reaching out to their respective servers, Facebook Page was at a standstill while deals were secretly being made in the chat area, and my brain was on stimulus overload from subconsciously keeping track of it all.

No television or iTunes music to breakup the live feed chatter streaming into my mind, only this continued dull hum that my defense mechanism creates to keep me sane.

Breaking The Silence of Social Media

Damn, I forgot to check my Google+ account, I was interested in huddling with a new friend and forgot the time.

Exhausted, my graphic designs began to look as if tie-dye was making a comeback from the sixties, loud and no sharp edges, so it was time to take a short break anyway. I opened my Google+ account and clicked through the various areas looking for something to break the deafening silence of watching social media.

A post? Danny Brown? Wow, I forgot he was in one of my circles. Even visiting Danny?s blog on occasion didn?t break the armor piercing rounds of my focus.

You?d think that reading a great story would stop the world, if only for a moment, but each story only enforced the realization of how much time was passing; the visits became fewer as the weeks slid by. My visit to Danny?s articles were long over due, so I stopped to read this post, a chance to smell the roses ?so to speak.

A Musical Rose Garden

Huh! Nothing to read, only this posting of a video and a small blip, ?Loving this version of ?Livin’ on a Prayer” from Desmond Child, the guy that co-wrote it with Bon Jovi. Very soulful.”

Okay, I know the song; I grew up in Philly and live in New Jersey. Keep in mind that Social Media was still racing, running, streaming and posting with one eye on the accounts and the other on Danny?s post. I know, ?not exactly the full attention I should be giving another human, let alone the artistic expression embedded with a ?play? button.

I clicked the play button and the music began, ?slowly, ?a familiarity to the original yet different. My mind stopped to synchronize my recollection of the original version to this new version. Matching beat, tempo, breaks in the lyrics, but I?m analyzing and still not really free to enjoy the music.

The Shift in Reality

Reality checkVisually, I broke from the video 30 seconds in, scanning other posts.

Something changed, a shift ?not what I was looking at, but how I was looking.?I was reading and not scanning posts, each one in fact. The music slowed down all my inputs.

Vision, hearing, movement, and thought were as if warped by Star Trek?s ?Q? and the Space Time Continuum. I guess I just dated myself?

I began thinking about the speed at which social media moves, and I correlated it with my studies in child psychology.

It?s interesting that my mind and reactions slowed to the tempo of the music.

Reading the posts became something that happened without intention. It was as if walking through a garden, not intending to smell the roses, but they were there and I happen to think of smelling them.

Stimulation: 10 Second Countdown

Studying child psychology was enjoyable because there were answers to that which gave reason to rhyme.

One such study described how television shows, such as Sesame Street and The Electric Company were delivering a 10 second lesson, meaning the child watching would learn something new every 10 seconds. That philosophy gave rise to the theory that children are being conditioned with over stimulation, thus causing attention spans to decrease.

Being a teacher (K-12), I can attest to how much teachers have to add into lesson plans to maintain student attention.

Listen + Communicate = Intimacy

Now, back to us adults. What are we doing to ourselves by over stimulating our senses with the speed of social media? Are we destroying our ability to sit and listen to another Being by conditioning ourselves with communication void of intimacy?

Our children find text messaging each other while in the same room, sometimes next to each other, is more appropriate than speaking.

Intimacy, the bedrock of communication and the factor dividing us from other animals, is not something transmitted through text, email, Tweets, or Huddles. Intimacy is offered from within each of us, as a means to authentically connect and touch one another with the intention of personal growth.

Some might say that intimacy was part of my social media experience. This is true, but was it Danny?s intention to deliver his personal experience in the link? Only he could answer what his intention was, but my experience came from within. I was only reminded of that place of slowing down, ?my personal rose garden.

Giving Thanks and Slowing Down

My engagement with Danny, I couldn?t thank him enough for being in the right place at the right time. Although my message of thanks to Danny was brief, I could not verbalize the shift that occurred within me. Danny?s post reminded me of slowing down, taking a breath, and truly seeing and being in the moment.

Of course you hear ?Stop and smell the roses? everyday, but do you ever feel it? I did?

As I part from this experience in social media, and I walk away from the roses, I will always keep that particular garden in mind.

The one I walked through when I was exhausted, and the feeling I experienced when stopping to smell the roses…

[youtube]http://www.youtube.com/watch?v=liSc1FMnjB8[/youtube]

Bruce Aristeo

About the author: Bruce Aristeo?is an artist, entrepreneur, and a lecturer/teacher of mathematics and psychology. In the spirit of North American Indians, he is a?Magician and?co-creates the world around him. You can read more from Bruce at AB2BC.Net, or connect with him on Google+?and?Facebook.

image: Adventures in Librarianship

Three Years and Counting at DannyBrown.me

Silly numbers

Three years ago today, I posted the first article on this blog. It was a pretty simple piece – short, and more of an overview of what to expect in the days ahead.

Three years later, and it’s interesting to look back and see how I’ve changed in that time, both in style and in views on a variety of topics. While I’ve been blogging on and off since 1999, this blog is the one that I’ve made my own, if you like (with you guys playing a huge part, obviously).

So, if you’ll allow me, I’d like to take a little look back at some of the changes, and see how things have developed since that little post back on September 30, 2008.

It Takes Time to Find Who You Are

When I first started on here, I had a different “voice” than the one I have today. Okay – let me rephrase that; I was probably guilty of trying to please too many, as opposed to pleasing myself first.

I’d write some posts with nothing but traffic in mind, or the approval of certain folks in mind (although I wasn’t averse to calling out even back then!), when I should have been writing what was in my head instead. That’s not to say that I didn’t care about what was in the posts – far from it.

But, naively perhaps, these posts seemed to be going with the popular point of view, as opposed to having the balls to disagree with other stuff I was reading because it belonged to someone from the “in-crowd”.

My, how times have changed…

I’m not sure what the tipping point was. Heck, I’m not even sure there was a specific tipping point – perhaps I just got tired of reading lameness, or felt there had to be a better way. Either way, I’m a lot happier now than I was in my early days on here.

If there’s something I’ve learned from that time that I hope you can, it’s that it’s always – always – better to write for you first, and everyone else second. Be true to you, and you’ll be true to your readers.

People Come And Go And That’s Okay

As bloggers, we often put a lot of stock into numbers. Readers; visitors; subscribers; social shares; comments, etc. And there’s nothing wrong with that – after all, we all like to see that the blood, sweat and tears that goes into our blog is worth it, and social proof from numbers is a great way to see this.

Yet we can let these numbers become too important, and that can see us lose sight of who we are and what we want to say.

Instead of writing naturally – and being better bloggers because of it – we begin to look at subscriber counts, and fret when we lose readers. We wonder whether we should be writing differently, or going for list posts as opposed to thoughtful ones.

But we need to stop thinking this way – because at the end of the day, the numbers are meaningless if they’re false.

Silly numbers

If you’re writing a post just to get X amount of retweets, or Facebook shares or whatever, you’re probably straying from why you wanted to blog in the first place.

Anyone can write for traffic – but writing for validity and genuine thought? That’s the gold right there.

Besides, there are a ton of reasons readers won’t like your blog – celebrate them, and allow that freedom to let you hang out with people that actually care and want to be with you, as opposed to those who’re just looking for the easy stuff.

It took me a while to realize it but damn, it’s liberating!

It All Comes Back to Being a Person

When I first started blogging many years ago, I wrote about anything and everything – technology, video games, favourite actresses, TV shows, and much, much more. There was no real rhyme or reason to my various blogging endeavours back then – just a desire to write.

One thing I do recall, though, is that because of that scattered approach, I never really let the topics get in the way of who I was – I simply wrote what I was feeling, and that was it.

Jump forward to September 2008, and perhaps the first 8-12 months of this blog, and for whatever reason, I seemed to get mired in the technology and platforms as opposed to what people could do behind them.

Ironic, really, given the goals that I laid out in my first post.

I’m not sure why this happened – perhaps I felt that was the approach I needed to take, or perhaps I was suckered into thinking that’s what people wanted to read (it’s what the most popular blogs were doing, after all).

But, as I’ve found out time and time again, and not just from blogging, people connect more with stories of real people, doing real things, with real results. And that’s what turns my blogging mind on, if you like – being genuine over generic, either from a writing or reading standpoint.

Simply put, being a human being and offering your frailties as well as your perfection (or perceived perfection, since no-one is perfect, not even Batman).

Everyone Has Different Favourites

Sometimes you write a post and you think, “Damn, I nailed that!” – and then no-one reads it! Or, if they do, they don’t let you know, since you don’t get any comments or your social shares are way below some of your other posts.

Again, it boils back to the numbers mindset and why we need to get out of that – because at the end of the day, it doesn’t really matter. What we might think is some of our best work can be seen as lame by everyone else, or vice versa.

And that’s natural – we all react to different things in different ways. We all have different emotional switches – and that’s okay. It’s what makes us an individual – and that carries across into blogging as well.

So, don’t worry if you feel some of your best work has been bypassed, or some of your favourite posts have disappeared with a whimper instead of a bang. As long as you’ve enjoyed writing it, and garner pleasure and satisfaction from it, that’s all that really matters at the end of the day. And there’s always tomorrow to start anew.

Tomorrow

Besides, blog posts are evergreen by nature – there will always be someone that finds your masterpiece. And if it can touch just one single person and make their life better because of it, that’s a million times more satisfying than a thousand retweets or Facebook Likes.

Having said that, hehe… here are some of the posts I’ve been most proud of here, whether they’ve been read or not:

  • The Kids Are Alright – because a community came together and made some very ill kids extremely happy. Thank you.
  • You Don’t Have to Die to Live – because opening up about my suicide attempt helped others open up too.
  • Pale Blue Dots – because it’s just a simple post with a simple message that seemed to connect.
  • Response to Barbara Talisman – because it was an amazing show of how people can care about something they’re emotionally invested in.
  • Virtual Stalking – because it encouraged people to speak up and take action.
  • Could This Be Your Child? – because it made for uncomfortable reading on a rarely-discussed topic and a thoughtful discussion in the comments.
  • A-Listers Behaving Badly – because this guest post was the most commented on here for a reason, and helped bring the protagonists together in agreement.

So there we have it – three years of change, evolution and learning.

It’s been a fun ride so far, and it wouldn’t have been anything like it has been without you. It doesn’t matter if you’re a one-time reader; an infrequent commenter; a long-time subscriber or otherwise – every word you read means the world to me, and I sincerely appreciate you coming here as opposed to anywhere else you could be at that given time.

I hope you’ve enjoyed the ride so far, and here’s to many more together in the years to come.

Happy anniversary – thanks for allowing me to have it!

image: cso237
image: jimmedia
image: jasohill

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