Danny Brown

podcaster - author - creator

video

Kylie Minogue and the Cool Social Media Promotion for New Song Flower

Kylie Minougue Flower fan video promo

I’ll admit to being a little biased here – I’ve had a huge crush on Australian songstress Kylie Minogue since her acting days way back when in Australian soap Neighbours.

That crush continued into her singing career and unforgettable Agent Provacateur video… uh huh. Anyhoo…

I got an email yesterday that caught my eye about Kylie’s video to promote her new single, Flower. As well as being her directorial debut, it’s also utilizing social media in a pretty cool way.

Fans can get involved in the video by posting images on Twitter and Instagram using the hashtag #KylieFlower. Additionally, fans can upload a video (up to 10 seconds long) to YouTube with the #KylieFlower hashtag too.

The goal is to upload images and videos (by October 9) that reflect the person’s interpretation of what Kylie’s song is about, in whatever imaginative form that might take.

Kylie’s creative team will then put a special Flower promo video together, and share on the singer’s official website as well as social channels on October 25th.

As a way to engage fans and truly have them involved in the brand – in this case, Kylie and her music – it’s a great promotion where everybody wins. And as a use of social media to foster a bigger connection between fan and brand, it wins too.

See, I knew there was a reason I liked Kylie more than an ongoing schoolboy crush…

You can check out the promotion here.

Justin Bieber, Green Bananas and Upsetting Canada – All in 30 Minutes

Social media talks

It seems strange to think that?Jugnoo?s Social Mix event?was way back in July.

It still seems so fresh, and we?re continuing to get great feedback and praise today, almost two months later.

There?s no doubt it was an incredible day, with lots of lessons learned and shared.

On a personal level, I feel really fortunate to have been able to speak and share the stage with people I both admire and look up to, as well as long-time friends and peers.

So what did I talk about?

Your Business Is Not The Story

People often credit social media for making businesses realize they?re not the story ? but good business owners have known this all along.

You are not the story. You never have been. Not even in the ?bad old days? before social media were you ever the story.?But the story? That belongs to the customer. Every time.

This would ? to me ? seem obvious, and yet you see examples every day of where businesses take their customers for granted, fail to address issues and plough on the path they want, as opposed to the path their customers need.

And then they wonder why their sales are down?

Think like a customer, be the customer, and you?ll get and keep the customer.

Being Human in a Non-Human World

While the tools like Twitter, Facebook, YouTube, etc ? as well as more advanced?Social CRM platforms?? allow us to connect and engage with our customers like never before, we?re still human beings.

Automated systems and the bits and bytes that make up these social platforms are all well and good ? but it still takes the handshake (real or virtual) of human-to-human connection to solidify the relationship that leads to the sale.

People are not conducive when it comes to creating an ideal world for brands to operate in. We?re too human for start.

Instead of canned responses and sterile corporate voices, we need to bring the human aspect of our offline personas online to our business ones. After all, who ever bought from a diode?

My talk is below ? I hope you enjoy, and would love to hear your thoughts in the comments on the bigger picture the video discusses.

Cheers!

[youtube]http://www.youtube.com/watch?v=vUGH_rGC7h4[/youtube]

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A Christmas Video Message

I just wanted to say thank you for reading, commenting and making this blog better. While I may write, you make the magic happen in the comments and social conversations elsewhere – and I’m so grateful for that.

Here’s to more of the same in 2012 and beyond – let’s continue to grow together. Personally and professionally, let’s make 2012 the year that we truly come together and make all the real magic happen.

In the meantime… this is for you, and see you on the other side of Christmas!

[youtube]http://www.youtube.com/watch?v=fjeteJaRXA8&list[/youtube]