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Danny Brown

Danny Brown

podcaster - author - creator

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Response to Barbara Talisman?s Misinformed 12for12k Post

This is in response to a blog post over at Barbara Talisman’s blog, where she makes various disparaging remarks (and, at times, low blows) about the 12for12k Challenge. I’m posting here since Barbara has comment moderation switched on at hers.

Hi there Barbara,

I thought I recognized the name and company – you contacted me earlier this year through email (and then phone call) suggesting that donations raised go to your company instead of the charities. You would then use this money to “consult” these charities.

I mentioned at the time that I wanted all funds to go to the charities themselves, and not to a company that may or may not help.

If you think the 12for12k project is merely a “profile raiser” for myself, you discredit the great work of everyone involved, as well as those we’re trying to help. I also take great offense at your claim and can’t help but feel this is sour grapes because I never handed the 12for12k coffers over to you. Except there was nothing to hand over, because all the money goes directly to the charity for that month.

Also, your figures are wrong. WarChild didn’t come to us with a Paypal option until the end of the campaign – the actual total for them is closer to $6,000. Stop the Silence benefited by over $5.5k – the ChipIn widget did not take into account a corporate sponsor donating $1,000.

You’re also missing charities from your information. We helped Yehu.org raise more than $15,000 through a combined effort with Mom It Forward and multiple channels. And this month, Doctors Without Borders has benefited by $5k (so far).

But here’s the thing, Barbara – it’s never been about the money. Our goal is to raise a certain amount, and while we’ve fallen short of that, we’ve still raised almost $50,000.

Our real goal is to raise awareness and long-term change and effect. Donations are great, but it’s the real changes that we can put in place via awareness that will help those that need our help.

Here’s a question – why rant on something that’s meant for good? Why not say what you would have done differently, had I caved in to your badgering on the phone to hand over donations to your company? Criticizing is easy; constructive criticism is better.

Regards,

Danny.

PS – WarChild Canada, our first charity, has a fantastic social media presence, which can be found on their website.

  • Update September 27 – It looks like Barbara has removed the original post about 12for12k, follow-up and apology from her blog. You can see the original post as a PDF – open or download it here.
  • Update September 28 – Barbara sent me an email today on top of her apology. I responded, accepting her apology and thanking her for her approach in this way, and that hopefully we can move forward from here.

The Great A-Lister Myth

Maravilla Park / MagnificosWho’s your favourite blogger? Your favourite actor or actress? Your favourite author? Comedian, musician, artist, sports star and any other medium where A-lister seems to be a well-used description?

Now ask yourself – are these people really A-listers?

So a blogger has 20,000 or 50,000 subscribers. Does that make him or her an immediate A-list blogger? Or does it just make them an A-list blogger to those 20,000+ subscribers?

Say that blogger’s content is about marketing. Or PR. Or Internet news. Or some other kind of media-related information.

Is it going to be relevant to someone who wants to read about Murray Mints? Probably not. So, to that reader, the blogger who writes about Murray Mints becomes an A-lister, because the content is meaningful for them.

Take it to other mediums. Let’s look at movies. People like Steven Spielberg and George Lucas are hailed as A-listers because their movies are generally accepted to be big at the box office. But does that make them more of an A-lister than someone like Danny Boyle, whose indie movies have generally kicked the blockbuster fare into a cocked hat when it comes to substance?

The point is, A-lists and those on them are relevant to the audience. Your blog can be full of amazing content but if it means squat to me, you’re not an A-lister (at least, not to me). My A-listers are the people I learn from, or who make a difference in my day with their blogs. You can see some of these folks here. But even that’s relevant to me, and may offer little to you.

There’s nothing wrong with tagging folks A-listers. Just don’t hold them up as some sort of Holy Grail when they’re only really A-listers for their audiences.

If you want real, everyday A-listers, take a look in the mirror. You’re an A-lister and you probably don’t even know it. You work to feed your family and keep a roof over your head. You go to movies you have no interest in seeing because your kid wants to. You offer unconditional love and security to your partner when he or she needs it. That’s real A-list work right there.

What defines your A-list?

Creative Commons License photo credit: !unite

The Powerful Effect of Simplicity

Suddenly things seem crystal clear to me ...Last week was a crazy one for me. I’ve just started a big new project (which I’ll be sharing soon) and getting to grips with it has been information overload from day one (although all good fun).

Add to that some really bad wisdom tooth pain, a lot of community planning for a special November 12for12k collaboration as well as normal day-to-day stuff and little sleep, and I was feeling a little bit frayed.

Then an email landed in my inbox that changed everything with two simple words: “Thank you.”

The email was from Sasha H. Muradali, a great upcoming PR pro over in Miami who has a pretty cool blog over at Little Pink Book PR. It mentioned her newest post, and the fact that the post was tied to one of Sasha’s earliest ones in April of this year.

It turns out that I was one of the first to share Sasha’s blog post on Twitter, and this email from her was to say thank you for that. And that just floored me and made me smile in a big way. I know Sasha’s a busy person; I know she has a lot of things on the go; I know that the reference Sasha was making was almost 6 months ago.

Yet she still remembered, and took the time to say thanks personally. And these two little words turned a frazzled face into a wide grin. Or, as Sasha herself put it, “all gushy feeling semi-girlie inside” (yes, you got me, Sasha!).

There’s something for us all to learn from Sasha. Agree?

Creative Commons License photo credit: annia316

Influence the Evangelists

You’re responsible for a blogger outreach program. Who do you go for – the influencers? Is this the right approach? Why aren’t you reaching for the evangelists?

Influencers take a paycheck (or some from of payment) to talk about you. They don’t always have a vested interest in your brand. They won’t necessarily tell you where to improve.

Evangelists don’t need a paycheck. By all means, give them first shot at your new goodies, but payment? Not their style. They have a vested interest in your brand. They want to see you be the best, so they’ll tell you what you’re doing wrong and where you can improve.

Influencers are for the now. Evangelists are for the now and after now.

Still want to reach the influencers?

Real People

ATM’s are automated, but you need to deal with a real person to buy a house. Phone trees are automated but you need to deal with a real person to resolve a complaint. Production lines are automated but you need a real person to sign the shipment papers.

Our processes may be becoming more automated, but we still need real people to initiate the process. Is your business recognizing your real people every day?

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