Marketing

Value Currency

Market value is a key commodity between businesses and their customers.
Word of mouth, both good and bad, is the currency behind the value.
What are your customers saying about you?

Value Currency

Market value is a key commodity between businesses and their customers.
Word of mouth, both good and bad, is the currency behind the value.
What are your customers saying about you?

Consumer Marketers

power to the people You’re a consumer, but you’re also a marketer.

You buy a product, sign up for a service, watch a movie or drink and eat because you’ve been marketed to. But you’re also a marketer.

You either like a product, service, movie, drink or food or you don’t. That’s your decision as a consumer. But you’re now the marketer. Good experience or bad, you now tell your friends. Your family. Your community. Your network.

Because now you’re the marketer.

Your decision of either a thumbs up or a garbage bin appraisal is what gets marketed to your friends. Your family. Your community. Your network.

By being a consumer that’s marketed to, you’ve just become a business’s unpaid marketer. That makes you their most valuable asset.

So, the question is – if you’re a marketer, are you also being a consumer?

photo credit: dizid

Who’s Your Audience?

If you’re a blogger, who do you write for? Is it for you or your audience? Or a little bit of both?

In a recent post I mentioned one of the blogging analytics tools I use is Quantcast. I like it because it gives me a really good insight into the type of readers I attract, both regular and casual. It has a breakdown of demographics, gender, ethnicity and more.

To give you an example, here are some figures about this blog:

The above chart shows that I have more visitors from the US than anywhere else – which isn’t too surprising considering my location. Combine that with Alexa figures, and I see that my global audience is led by Canada, the UK, India, Australia and Sweden. Quite the mix.

With the information above, I can see how that traffic breaks down (100 index is Internet average). Now I can see that my main audience is made up of middle-aged males of mixed ethnicity, grad-school educated and in both the lower and higher income bracket. So, a little bit of me in there with my readers.

This final chart shows that the majority of visitors to my blog are new, with 16% being regulars. Which, when you break down the traffic over either a weekly or monthly period, pretty much ties in to the subscriber numbers at the top of the blog.

So what does this information offer other than some pretty pictures and figures and why should you care? Simple.

If you’re writing a niche blog you can see if you’re reaching the right audience.

If you’re in business and have a corporate blog, you can see where your customer base is coming from (or where it could be coming from).

If you’re running a PR or marketing campaign for a client, you can gain valuable information about what type of person is attracted to that brand’s blog. This will help you to either strengthen or adapt that campaign.

Far from being just a simple look at who’s reading your blog, you’re suddenly seeing how the world in general is looking at you.

Isn’t that information worth having?

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