• Skip to primary navigation
  • Skip to main content
Danny Brown

Danny Brown

podcaster - author - creator

  • About
  • Podcasts
  • Journal

customer loyalty

The Sunday Share: How to Create Devoted Customers

Devotion

Devotion

As a business resource,?Slideshare?stands pretty much head and shoulders above most other content platforms.

From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.

As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.

These include standard presentations, videos, multimedia and more.

Which brings us to this week?s Sunday Share.

Every week, I?ll be sharing a presentation that catches my eye and where I feel you might be interested in the information inside. These will range from business to content to social media to marketing and more.

This week, a well-designed and informative presentation from Valerie Felice of the Cooperative Insurance System of the Philippines.

We all know the value of offering a great customer experience, both from a churn level and that of building loyalty. But how do you go beyond a great experience and build true customer devotion? This presentation offers you the answers.

Enjoy.

image: anandham

I Want to Fall in Love With You

SweetheartsI’m a romantic. I think that love is the one constant that we all want to be in.

We want to love and be loved; being in love is infinitely more preferable than being alone and unloved.

You, as a business, want me to love you. Or you should. You should be wooing me big time. Singing me sonnets, delivering me flowers, buying me dinner, taking me to a movie. I’m a pretty straightforward guy – I know when I’m in love. And I’ve already told you I believe in love, so it makes your advances easier, no?

I’m not a material guy, either. You don’t have to spend millions on me to make me love you. In fact, as long as you just take the time to let me know you care once in a while, I’m pretty much good to go.

Customers are great because every single one of us wants to love your business. It’s pretty easy for you to love us, too. We can even seal it with a KISS.

Keep us at the top of your mind all the time.

Initiate contact with us before we have to contact you.

Sell us just the good stuff. Don’t fake it with us.

Save the technobabble for your internal meetings. Just give us the simple version of what you have and why we need it.

Falling in love is easy. Staying in love takes work and commitment. Thing is, if you work on loving us, you can be sure we’ll share our love for you with others that we love.

Love really does make the world go round. So, are you ready to love the world and go round with us?

Creative Commons License photo credit: adwriter

© 2026 Danny Brown - Made with ♥ on Genesis