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Danny Brown

Danny Brown

podcaster - author - creator

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communications

Around the Web

Around the web with Danny Brown

Around the web with Danny BrownFor someone who’s written about guest posting a few times, as well as recommended the benefits of it to clients when talking about Blog 101, I haven’t really done a lot of guest posting myself.

I’ve had brilliant guest authors here, but not really written too many myself. Maybe I should revisit my own post…

Having said that, I have been fortunate enough to appear on three blogs recently. Each one offers something different, while still within the realms of business, marketing and good old PR (which seems to have also taken a bit of a backseat here).

Anyhoo… The three posts can be found below, and I’d love for you to jump over and share your thoughts in the comments of the post.

A Message to PR – Don’t Be Restricted, Be Positive and Influence Change. Paul Sutton is a PR pro with more than 14 years knowledge and experience. He recently interviewed me for his Flock Friday Thought Leader series, and we spoke about PR and social media; restrictive agencies; old and new mindsets and why ethics need to start from the top. You can find the whole shebang here.

Stop Killing Your Business. Frank Dickinson is someone who I have a lot of time for. A marketer by trade, he’s also one of the kindest folks I know. Always supportive, always ready to lend a hand. For this post, I look at five things you can implement now to stop your business being another “Remember Brand X?” statistic. You can find out what these are here.

What I’d Like to See from Geo-Location Marketing. Gini Dietrich – what can you say about Gini? Smart, savvy, witty and very driven – everything a business owner should be. Gini’s a seasoned communications professional who runs her own PR/comms agency. Here, I talk about geo-location services like Foursquare, and why marketers need to up their game when it comes to creativity on offers and promotions. The juicy stuff starts here.

So there you go – a little diversity from the usual stuff, and as I say, I’d love to read your thoughts in the comments there.

The blogs also belong to three folks I admire immensely, and their blogs are always worth reading, so make sure you check the rest of their blogs out while there, and subscribe to them if you like what you see.

Have a great Friday!

Image: PaulWB

It’s a Communications Business – Why Aren’t You Communicating?

Port-42I received a message from a friend today.

She told me that the company she works for were removing Instant Messaging (IM) access for all employees as of June 1st, ?due to employee abuse (they currently use IM as their internal communications platform).

What made it funny was that she used MSN Messenger to tell me ? you have to admire the irony.

Yet it then got me thinking. The company she works for is one of Canada?s largest business communication solution providers. They have approximately 6,000 employees and revenue of over $2 billion.

They service some of the most forward-thinking companies in North America today by providing some truly leading edge communication tools. So why so poor at internal communication?

I can see why they?d remove an external instant messaging service. Productivity could be impacted as well as there being security issues. But to not have any kind of internal messaging system apart from email? This doesn?t seem like effective business practice, particularly for one whose core business is in the business communications field.

It?s not as if there aren?t a host of options available.?Yammer is an excellent Twitter-like option that?s ideal for business use. There’s also?Jabber , which I used during my time at FedEx and again this was a great way of instant communication. These are just two ? there are many others offering even more solutions, like?Socialtext for example.

Email is a great tool, but in today?s business place it?s fast being superseded by instant messaging services. Faster response time, multiple users, less compatibility issues with networks ? these are just some of the key benefits of using IM.

For anyone not using some kind of IM service for their business, perhaps it’s about time you start, and look at the benefits. And for my friend?s company?

Perhaps you should communicate with each other as well as you do with your customers.

Creative Commons License photo credit:?Victor Bezrukov

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