PR

Contrary to Violet Blue?s disappointing stance about women in tech in 2010, this year saw a terrible new trend, the outright enforcement of the glass ceiling in technology.

First there was Michael Arrington?s terribly ignorant rant, followed verbally by the likes of Robert Scoble and Ms. Blue, as well as the visual use of boobs to sell copies of WIRED by Chris Anderson and crew.

Before opining too much, here are some statistics for you (the first three were originally cited by Allyson Kapin in F@st Company):

• Women-run tech startups generate more revenue per invested capital and fail less then those led by men, according to New York Entrepreneur Week.

• “Companies, including information technology, with the highest percentages of women board directors outperformed those with the least by 66%,” according to research by Catalyst.

• “Gender diversity [is] particularly valuable where innovation is key,” according to studies by Illuminate Ventures.

• Women own 40% of private businesses in the U.S. (including ? of Geoff?s company Zoetica).

• Generally women outpace men in their use of social technologies. For example, 10% of women use Twitter, while only 7% of men do.

• The European Center for Women and Technology is a perfect example of women leading the way in innovation in the technology field.

• Microsoft Canada is recognizing women?s importance in technology with Canada-wide conferences advancing women in technology and their roles within companies.

In spite of the statistical advantages of women in tech, negative trends towards male speakers and executive leadership continue. Worse, reading this negative enforcement of sexism in tech has been a damn shame.

Working with great women in tech — Susan Murphy, Beth Kanter, Kami Huyse, Allyson Kapin, Amber MacArthur, Sarah Prevette, Lisa Kalandjian and Cali Lewis to name a few this year — has been a phenomenal experience for both of us, and they demonstrate every day how brilliant and capable they are.

In fact, these women are better than the likes of Arrington and crew, because they would never allow themselves to demean an entire race, gender or religious sect of people on the Internet. Even if they had such feelings (which we doubt), they would rise above this kind of baseless attack to offer solutions.

Then again, perhaps that shouldn?t come across as too surprising. TechCrunch is hardly the purveyor of common sense and good ?fights,? as they?ve shown continuously in the past with their attacks on PR, CEO?s, bloggers — basically anyone who doesn?t bow to Arrington?s missives.

There are certainly issues for women, as pointed out by Allyson Kapin in the above articles as well as many other women who discuss this issue. Men have a role in it, too, as evidenced by this year?s newest glass blowing experiences. Moving forward, men need to be more active about providing solutions to create a more level playing field. For example:

• Actively support women in business, both through choices of partners, vendors and employees, and in promotion.

• Support men and women trying to help women. Whether it?s Girls, Inc., supporting female entrepreneurs abroad, efforts to highlight Women Who Tech, or a host of other efforts, support women.

• Stop trashing and reacting to women trying to succeed. Rather than get into throw downs about how women create their own problems in tech — or worse revert to past bad practices like conferences for men — work to create an inclusive balanced playing field for every human being.

• If you are a man and you don?t like these types of actions against women — posts, magazine articles, speaking rosters — say something. When both genders actively voice dissatisfaction in this matter, it becomes a powerful statement.

• Instead of supporting old structures for speaking — such as soliciting speaking submissions from chest beating male A-Listers — build an editorial mission for the conference, and seek out great male and female speakers beyond the comfortable and immediate social network.

• Stop thinking with the mindset that ?women? and ?success? are two words that — together — are news, and start thinking it?s the norm.

• Think of the challenges your great-grandmother, grandmother and (possibly) your mother went through to be someone. Then ask if you?d want that still, and add your wife or daughter into the mix. Would you want them to be viewed as ?unique? because of their industry choice? And that?s ?unique? in a negative way, not in a good one-of-a-kind way.

To be fair, this isn?t an isolated issue with the technology sector. Think of a lot of industries, and you?ll find that women are often viewed as second-best to their male counterparts. They may have won the vote but it?s clear that women still trail men when it comes to advancement, recognition and financial reward compared to their male peers in too many industries.

But it?s even more evident in the technology sector, where too many geek overlords want to keep the sandpit for themselves, and maybe the women can solder a chip or connect a conference call between the male kingfishers.

And it?s just plain stupid. For every Michael Arrington there?s a Bindi Karia; for every Robert Scoble, there?s a Gina Trapani; for every Chris Anderson there?s a Stephanie Agresta. And with new innovators being sponsored to come through from India, and developing countries making women and technology one of their key focuses, these names (and others like them) will only be added to.

Frankly, an argument can be made that most of the modern gender imbalance issues are rooted in men not consciously looking for great women, as opposed to them not existing. 2011 can be a year where forward progress can be made — by both women and men. Let?s hope the community joins together in working towards that goal.

Given how great women are in business, why wouldn?t you?

Geoff Livingston is the co-founder of Zoetica, serving nonprofits and socially conscious companies with top-tier, word-of-mouth communication services. A social change agent, Geoff is the author of Now Is Gone and the forthcoming book Welcome to the Fifth Estate.

“UPDATE: Robert Scoble believes our comments are taken out of context, and has offered this Cincast on his views about women in tech. We appreciate Mr. Scoble’s participation in this important topic, and wish to encourage all parties to discuss the matter.”

“UPDATE: Robert Scoble has shared his thoughts on Women in Tech over at Geoff’s blog. You can view his take here.”

image: Mike Licht, NotionsCapital.com