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Danny Brown

Danny Brown

podcaster - author - creator

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10 Things Your Parents Told You That Still Apply to Social Media

Iggy Pintado

Iggy Pintado

This is a guest post by my friend Iggy Pintado. Iggy is the Director of Marketing, Sustainability & Innovation at UXC Connect . He is also a professional speaker and author of the book,?Connection Generation. You can find Iggy on Twitter at @IggyPintado. This blog post was inspired by a conversation between Iggy and his daughter Rachel on a recent road trip.

1.?How would you like it if someone did that to you?

The old adage of “do-to-others-as-you-would-have-done-to-you” is as much a religious commandment as it is social media principle numero uno.

2. Are you going out looking like that?

Make sure your profile – posts, photos, videos, etc. – reflect who you are and how you want to be perceived online.

3. If you can’t say anything good about someone, don’t say it all.

Be nice to people and try to be positive. That’s all.

4. Don’t play with fire.

If you know someone or something isn’t good, don’t engage – you’ll just get burned.

5. If you go cross-eyed and the wind changes, it’ll be permanent.

Unlike this advice, whatever you DO post online, stays online. You may think it doesn’t but the truth is – it does.

6. Do you kiss your mother with that mouth?

Keep it clean. Don?t use words your mother finds offensive. Watch the words you use – people are listening and judging.

7. Everything in moderation.

Careful with over-sharing and potential spamming. Also, watch that you don’t spend too much time online that it consumes you.

8. Think before you speak.

Watch what you say. If angry, count to ten first before responding. If really angry, sleep on it and answer after a good night’s rest.

9.?Don’t put all your eggs in one basket.

You may want to try more than one social media platform. Don’t just blog, Facebook and Tweet. Use Linkedin for business connections.

10. Go clean your room!

Make sure your social media presences are updated. It’s worth posting regularly on your blog and updating your Facebook profile.

Which one’s your favorite? Can you think of any more? All comments welcome!

There’s More To Competence Than Training

Leon Noone

Leon NooneThis is a guest post by Leon Noone. Leon helps managers in small-to-medium business to improve on-job staff performance. His ideas are too unconventional for some managers. Find out for yourself at Leon’s blog, Secrets of Managing Employee Performance for Better Business Results, where you’ll be able to receive a free copy of his Special Report “49 Practical Tips for Better People Management in Small-Medium Business”.

You need well trained, competent employees in your workplace. That’s a given. I’ll go so far as to say this: the only way to measure whether training’s successful is on job trainee competence.

If the trainee isn’t competent on the job, your training’s failed. And 95% of the time the trainee is not to blame for training failure.

Is Competence Enough?

If by “competence “we mean “skill”, it isn’t. We all know of highly skilled individuals who were unsuccessful and ineffective. But sometimes we’re blind to the limitations of mistaking skill for competence.

Measuring Competence

We tend to measure competence as repeated demonstration of skill and behaviour. Put simply, if someone can do something well over and over again, we’re satisfied that they’re competent. But that’s not enough at work.

Competence Isn’t Effectiveness

All of us need skillful employees. That’s just the start. If your employees aren’t skillful, you’ll face serious business problems. But you may also face serious business problems even when your employees are highly skilled. If you don’t believe me, consider the teams in the NBA or English Premier League (Soccer). These leagues are replete with players of great, even extraordinary, skill. But few of the teams are successful at their business: winning titles. The same is true in any workplace.

Work As A Social Event

Workplaces are social entities. Work is a social event. Unless you’re a sole trader, you work with people. You know that already. The implications are what can bring us undone.

Social Event Not “Love-In”

It’s absolutely essential that employees work effectively together to help create and sustain a viable business. It is not absolutely essential that the employees “like each other”, “relate well” or “get on together”.

I’ll stick my neck out and say that people who work together effectively will learn to “get on”.? If you’re part of a successful team, you’re far more likely to be tolerant of individual idiosyncrasies than in an unsuccessful team. Merely encouraging staff to “get on” is no guarantee of successful on job performance.

Training And Performance

Well trained, competent staff are necessary. But successful on job performance won’t necessarily follow. Poorly trained staff will damage your business. Well trained staff won’t necessarily improve it. Most staff performance issues relate to what employees “won’t do” rather than what they “can’t do”.

Implications Of “A Social Event”

If you want your employees to be successful and effective you must train them well. But because they work with others, you need to ensure that:

  • They know exactly what performance is expected of them. And “exactly” means? just that: no waffly, high sounding, grandly worded phrases, just clearly expressed, measurable performance standards.
  • They know, understand and accept the job roles and goals of the people they work with. Role and goal conflict is common in the workplace. It causes much interpersonal conflict. The conflict’s merely a symptom. I must know what’s expected of both you and I and both of us must accept that each of our contributions are vital to business success. When that’s the reality, disruptions arising from so called “personality conflicts” will disappear as we focus on co-operation for effective business results.
  • You, as manager, put systems in place that make it impossible for your employees to fail. “If your systems are poor, your people will fail”. It’s as simple as that ? and it won’t matter how skillful they are.
  • Your employees not only understand the importance of systems, but are competent to operate them, understand what they exist to achieve and are encouraged to recommend system improvements for better business results.
  • Your remuneration and reward systems reward both successful individuals and teams.
  • You know exactly what performance you expect from your employees and your business:? that’s probably the most important element of “successful and effective”.

The New Employee: A Special Case

Most training effort is usually devoted to the new employee. That?s fair enough. But it’s the new employee who’s most likely to be affected by the social implications. New employees want to “fit in” as quickly as possible. They want to show that they have the skills. As they see it, that’s how they’ll gain respect from their more experienced workmates. New employees need the support of effective systems and clear roles and goals to help them settle and become effective contributors quickly.

Redefining Competence

For effective and successful employee performance, competence means much more than demonstrating skill. Your training must reflect the social realities of the workplace. The basic human unit in the workplace isn’t the individual. It’s the team. Workplaces are comprised of individuals. But the teams determine effective and successful performance. It’s the manager’s role to create that.

Conclusion

Businesses fail for many reasons. In some cases the best systems, skills and people won ‘t make much difference. Training alone, no matter how well done, will not lead to successful and effective on job performance.

Remember? that work is a social event. Managers who understand the social implications of the workplace will always have a better chance of running a successful business than those who don’t.

Social Media Roadmaps

Social media strategist Kapil Apshankar

Social media strategist Kapil ApshankarThis is a guest post by Kapil Apshankar, an innovative social media strategist. He writes about tips, tricks and techniques that help his readers score higher in social media at Social Media Notebook.

Kapil also maintains a personal blog, Spring Rainbow, which captures his life away from social media.

He can be reached via Twitter @KapilApshankar – or by email from his blogs’ contact pages.

Social media is one of the most misunderstood – and underused/abused – concepts of our times.

To borrow a term from Michael Stelzner’s lexicon, social media is indeed a jungle – where it’s very easy to get lost or get (b)eaten! We all need a roadmap for success here.

Chris Brogan had a wonderful post a few days ago – Sharpen Your Pencil – that talked about making success happen. The original post is a worthy read by itself – but one of the comments (by SocialSteve) really rocked:

This sounds similar to what Emmet Smith said at the induction of the Football Hall of Fame. He said something like he had dreams. And the next step after a dream was writing it down on paper. And then turning that into a plan. Maybe there will be a social media hall of fame some day. 🙂

Social media success strategies need to be customized and tailor fit. A one size fits all approach just doesn’t work.

Here are four key steps to build a custom social media roadmap – one that works for you.

Establish Your Base Camp

Your base camp isn’t Facebook, Twitter or LinkedIn. Your base camp has to be your blog. Take it anywhere else, and you’re at the mercy of external forces to keep your camp alive. It just doesn’t work that way.

There is also the About Me page – the center piece of any base camp – that needs attention. To recap the wisdom of Darren Rowse,

Setting up an about page is really important ? it?s one of those pages that a new reader will head to in order to help them work out what your blog is about, who is behind it and to decide whether they?ll keep reading it.

Fortify (And Diversify) Your Primary Social Media Channels

The next step is to focus on your primary social media channels. In all likelihood, they will be Twitter, Facebook and/or LinkedIn.

One rule to remember here is something I learned from Tamar Weinberg. Every baby is different, so also every social media channel is different.

Play to the strengths of each channel. Danny had written a wonderful post right here on the topic, How to Use Blog Lists for Your Social Media Strategy. And then, take them to the next level. For starters, answer questions on LinkedIn and get on Twitter chats. You want to get more from your primary channels.

Establish Secondary and Tertiary Channels

Social media without interactions is a monologue at best. Think about ways to make your social media interactions rich – both in content and semantics. Encourage comments, cross-comments and discussions. Healthy debates are good for everyone involved.

Also to think about are mechanisms for your audience to share more than just text – how about images, audio and video?

That’s also what I would refer to as your secondary and tertiary channels of the social web.

Think beyond the conventional channels – think YouTube, Vimeo, Flickr, UStream, Vokle et al.

Keep The Big Picture Perspective

Social media is all about real connections that thrive on the foundation of trust, empathy and authenticity. Anytime we violate the Golden Rule, we dent our reputation and credibility. Everything that we do with social media should fit into our big picture perspectives.

It might help to define your big picture using the framework I laid down at Social Media Success – One Day At A Time!

What do you think? What other strategies are helping you build your own successful social media roadmaps?

Image Credit: nullalux

Austria and Social Media – A Digital Native’s Perspective

Antonia Harler

Antonia HarlerThis is a guest post by Antonia Harler, an Austrian and soon-to-be graduate who wrote her diploma thesis about Twitter as a tool for Relationship Marketing. She?s awesomely quirky as well as open-minded and she?s also kind of a big deal ;). For more information check out her blog Social Glitz or follow her on Twitter @antwizzel.

When Danny asked me to write this guest post about how social Austria is, my reaction was ?hell yes?.

One of the reasons for that was that it?s a question that I?ve been thinking about a lot myself. I was lucky enough to experience the social media hype that?s been going on in the US and to some extent in Canada.

Many wouldn?t believe it but I am actually a late bloomer when it comes to social media. Not only because I?m Austrian but also because I had serious doubts in the beginning.

Social Media is What?

I created my Facebook account in 2007 whilst I was on vacation in Toronto, didn?t have a cell phone and was basically cut off from the outside world in the sense of not being reachable.

I?m a free and open-minded spirit and met a ton of people in no time and after being asked for my cell number, which obviously I didn?t have, I was asked if I was on Facebook. My reaction to that was ?WTF is Facebook??!

I signed up, though, and for a long while I didn?t see why on earth our society would need such a platform. However, I was sold once I was back on Austrian soil because really it makes many things so much easier.

Soon after I started to realize the immense potential social media had for businesses, no matter the industry or size.

In 2009 I went on to study in New York for a semester and, oh boy, the US is social media crazy. I was blown away and soon enough the word Twitter entered my vocabulary. Again, I obviously had no clue.

By then however, I was sick of not knowing what was going on in that industry so I started to read and learn. Businesses all over the world popped up on Facebook and Twitter. But where on earth were all the Austrian businesses? They remained invisible for a long time. I guess we are all late bloomers.

Recently however, we have started to catch up. We are finally on the way to ?austrianize? social media (though it?s still mainly the big names such as Red Bull that are taking the plunge).

Austrianizing Social

In my opinion, the company that is doing extremely well with their social media strategy is Swarovski .

They managed to build an extremely successful Facebook fan page with 454,000 fans worldwide. Recently they also started to embrace Twitter. And whilst they are off to a ?slower? start on Twitter they are doing it right, in my opinion. It?s one of those companies you want to engage with, simply because they will engage with you. Not something that you see very often, no matter the nationality of a business.

When it comes to small and medium sized businesses however, I don?t see social media being embraced the way it should be.

To many, ?social? is still extremely intangible and, unfortunately, it?s often approached with the wrong mentality. For them it?s important to realize that a social media strategy is not a quick fix and that it needs planning, strategizing and continuous execution just like any other business strategy. Austrian businesses need to learn how to embrace social media and not dismiss it as a fad or even fear the unknown.

In other words, we need to stop being late bloomers.

How about you? Is your country embracing social media, or are you the exception to the rule? The comments are yours.

Geek Group Hug – A Social Media Success Story by Chris Favero

Chris Favero of GeekTechLive

Chris Favero of GeekTechLiveThis is a first on here – a guest blog by podcast.

Quite why I’ve never had more podcasts on here escapes me at the minute – but it’s certainly something I intend to improve upon in the coming weeks and months, along with more video posts as well.

The podcast itself is from Chris Favero, who I’ll let use his own words to introduce himself:

If you’re looking for honest reviews of the latest games and gear, GeekTechLive is the show for you. For over a year GeekTechLive has presented news, reviews, interviews and opinions covering the latest gadgets and emerging technology as well as delivering interviews of? well-known leaders in the realm of technology and social media. Oh and I am on Twitter @geektechlive as well.

Cheers, and enjoy the podcast (hover your mouse over the speaker icon below to start playback, or right-click to save and download).

Geek Group Hug

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