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Danny Brown

Danny Brown

podcaster - author - creator

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The Kindergarten Approach to Social Media

For anyone entering the minefield that social media can be for the very first time, the excitement and eagerness can soon turn into fear and uncertainty. Fear of not knowing where to start and uncertainty of which social media sites and tools you should be using. Don?t worry, we?ve all been there (and in a way, we?re all still there as well).

Yet like anything new, social media is just another ?stumbling block? to overcome if you haven?t used it before. If you take time to think of all the things you?ve successfully overcome in your life already, you?ll see that social media should be looked at as just another stone to step across. Perhaps the best analogy is to compare social media to your time at kindergarten.

First Day at School

Remember the fear you felt when you first arrived at kindergarten? Unless you were a mini-Rambo, of course, and feared no-one. Yet if you were like me, the fear of feeling alone and not knowing anyone was a difficult one to overcome. All I wanted to do was stay in the car and go home.

The first time dipping my toe in the social media world elicited similar feelings in me. I knew I was meant to be there, but I was thinking it?d be just as easy to not be there. Yet just like that first day at kindergarten, it?s all about taking that first step.

Just like you ended up stepping through the doors to the kindergarten building, so you can step though the barriers to the social media world. All you need to acknowledge is that it is new to you so it will take a little time to feel comfortable – but it will (and does) come.

Stay Out of the Sandpit

Once you got used to the new world that was kindergarten and you started making some friends, life became easier. Yet I recall this one kid that wouldn?t mix with anyone – he stayed in the sandpit at breaks and refused all attempts to make friends. Rightly or wrongly, every other kid thought he was strange because of this.

Don?t be the sandpit kid when it comes to social media. The best way to feel comfortable is to make friends and introduce yourself. Whether it?s via a blog to share your voice or a short exchange of messages on something like Twitter, communicating is key to enjoying the full social media experience.

The result of communicating? Apart from making new friends and opening up your network, people that have been using social media longer than you can help you make informed decisions of which ones will work best for you.

Listen to Teacher

While at kindergarten, one of the strangest things I had to get used to was listening to the teacher. I say strange, because although I had been told that I should listen to my teacher by my parents, it was easier said than done. My line of thought was: ?You?re not my mom – why should I listen to you??

Of course, I soon overcame this way of thinking – especially when my mom banned me from any toys after kindergarten until I started listening to what my teacher was trying to tell me.

In the social media world, there are some excellent teachers that you can learn a lot from. People like Chris Brogan and Jeff Pulver are just two names that spring to mind – yet the knowledge that they and other social media visionaries like them can impart to you is invaluable.

If you need to know anything about social media and the wonderful world it can open up to you, signing up to Chris or Jeff?s blogs isn’t a bad way to start. After all, if you can?t learn from these guys, then maybe social media isn?t for you. And perhaps you may even glean some knowledge from me now and again…

There?s a whole new world waiting out there for you. While it may appear daunting and confusing, just remember – you navigated through kindergarten and beyond. You can navigate through social media as well – just keep an open mind and open ears, and don?t be afraid to speak. You’ll be pleasantly surprised at the conversations you hear.

If you enjoyed this post, please consider leaving a comment and subscribe to my RSS feed or via email to ensure you can enjoy the latest post(s).

Mashable Open Web Awards 2008 Open for Nominations

Mashable has opened up the Nominations for this year’s Open Web Awards. The awards recognize the leading innovations in social networking, with both applications and companies in the mix. The timescale of the nominations, online voting and winner announcements have also been released:

  • Voting timeline
  • Rules for Voting and Nominations

The categories for this year’s awards are as follows:

1. Mainstream and Large Scale Social Networks
2. Embeddable Widgets
3. Blog Plugins
4. Social News
5. Social Networking Applications
6. Social Bookmarking
7. Search And Social Search
8. Sports and Fitness
9. Photo Sharing
10. Video Sharing
11. Start Pages
12. Places and Events
13. Travel
14. Music
15. Social Shopping
16. Fashion
17. Celebrity and Gossip
18. Mobile Applications
19. Dating and Romance
20. Wiki
21. Politics
22. How-To
23. Environmental
24. Non-Profit Causes
25. Online Games
26. Niche and Miscellaneous Social Networks

You can vote nominate your company, application or preferred nominee using the Mashable voting form below:

Social Media Application BackType Announces New Upgrades

Ever since its launch I’ve been a huge fan of BackType. The social media application is one of the most useful tools I’ve seen yet, both from a personal and a business viewpoint. The way it works is simple:

  • Users set up an account at BackType and register (or claim) their blog or website URL’s. These would be the ones that you would normally input whenever leaving a comment on a blog. If you’re not a blog owner, BackType will provide you one when you register.
  • This then allows BackType to recognize you whenever you post a comment to any blog you visit. That comment will then be attributed to you for the lifetime of that blog post.

The benefits of this are two-fold. You can have an immediate visual history of all the comments you’ve ever left (as long as the same URL has been used by you). Additionally, you can revisit posts from years ago and see if your views have changed.

On top of that, you can also follow your favourite bloggers and see what comments they are making. This allows you a great insight into the mindset of the people you respect and read regularly. And as a tool for businesses, knowing what’s being said about your company can offer an excellent opportunity to gauge public opinion of you.

Now, BackType are adding to the benefits already offered with a slew of new features. In a newsletter sent to BackType users, the company made the following announcement:

We’ve been releasing a lot of new things at BackType over the past month; we thought a newsletter would be a great way to keep you up-to-date. Here’s what we’ve been up to:

FriendFeed

We’re proud to announce that BackType has been added as an official service on FriendFeed. Now you can easily add all of the comments you write to your FriendFeed account ? it will work even if you’ve already added Disqus and Intense Debate, so no need to remove those.

Alerts

BackType Alerts sends you an e-mail update (immediately, or in daily or weekly digests) whenever a subscribed search term is mentioned in a comment. You can also monitor your alerts via RSS or through the alerts tab in your BackType Dashboard. Think Google Alerts for comments.

Twitter

Lots of people have discovered BackType through Twitter; in fact, we have our own account @backtype that we like to use to get feedback and help you out when things go wrong. So we thought Twitter would be a great place to share the comments you write. Now you can setup auto-posting to Twitter in daily or weekly digests. You can also tweet any comment individually ? just click the tweet link beneath the comment.

Widgets

Several people have been asking for a way to display their latest comments on their blog, so we released three widgets ? to display your comments, your shared comments and search results, respectively. All widgets are stretch-to-fit, designed to fit in the sidebar of a blog. Try them on your blog and let us know what you think.

Developers

We’ve released a comprehensive API so developers can leverage our data set; in fact, there are already developers building applications with it. If you’re working on something cool, we’d love to hear from you.

Trends

We’ve been noticing some interesting statistics and trends with comments and comment behavior that we wanted to share. So one night we decided to build a small application called BackType Trends to demonstrate ? and we made it available for developers to explore via our API. BackType Trends lets you graph mentions of keywords and topics made in millions of comments.

As I said at the beginning of this post, BackType was already one of my favourite social media apps. With these new additions to its service, maybe it will become one of yours too.

If you enjoyed this post, please consider leaving a comment and subscribe to my RSS feed or via email to ensure you can enjoy the latest post(s).

If Only Twitter Had an Interactive Status Bar

I’ll come right out and say it – I’m a huge fan of Twitter. I think it’s one of the simplest yet most effective networking tools anywhere in social media. Such a simple networking concept as well – 140 characters to have a conversation (Tweet) or recommend a blog, website, person, business or product. Yet like any popular application, Twitter has its downside as well.

This ranges from the people who follow you simply to spam you with pitches for their business or latest money-making venture, to the Twitter users for whom having the largest amount of followers is more important than the conversation.

This is a major no-no in my book – after all, social media is all about the conversation, whether it’s from a business or personal point of view. But there could be a solution…

I’m not a technical person by any stretch of the imagination, but I wonder how easy it would be for the Twitter programmers to make their status bar interactive? At the moment, it’s just the standard “What are you doing?” that greets all users. But what if it was tied into each Twitter user’s comments and updated accordingly?

You could the have an instant view of what that person is like on a scale of 1-10 (10 being the best kind of user who gives as much as takes, and 1 being the George W. Bush of the Twitter world). Some of the messages could include:

  • Why would you ever follow me? This would be reserved for the users who Tweet incessantly every minute and all about their own product, blog or business. Conversation for them died with women getting the vote. Why would you follow them indeed?
  • Why won’t you love me? Perfect for Twitter users who are simply in it for bragging rights to their friends about how many people are following them. The only Tweet you see from them is the “Who wants to be number 10 / 20 / 30?” and so on.
  • Why 8/10 Whiskas cats prefer my Tweets. This would be for those Twitter users that embrace the true meaning of social media. They share, they advise, they interact, they converse – simply put, they socialize.

Of course, you could have an infinite amount of status bar messages. The Tweets that people sent out would have their own analytic measurement – using keywords, links and hash tags – and the status would change accordingly.

Like I said, I’m no technical whiz. But I’m sure either the guys at Twitter itself, or one of the numerous and highly talented application developers using Twitter, could come up with something. What about you – think it’d catch on?

Competition Time with CommentLuv

One thing that I love to encourage here is conversation. While I hope that you visit my blog because you find it (reasonably) entertaining and interesting, nothing pleases me more when I see lines of conversation opening up in the comments section of each post.

This is where I feel social media really comes into its own, and accounts for the increasing maturity and quality of blog comments. Instead of the old-school “my dad’s bigger than yours” and “wareZ ruleZ!” type of comments, the majority of blog visitors are now engaging the other visitors in conversation and views. This offers an invaluable insight into not only your readers, but the world you inhabit in general.

Yet it also takes a commitment from blog visitors to comment on blogs – time from their day, time to post and often without recognition. I always try and respond to each and every comment made – I feel it’s the least I can do when someone makes the effort to communicate with me and share some of their day.

The good people at CommentLuv obviously agree. They’ve just announced details of a competition that anyone who comments on a blog can take part in. CommentLuv is an excellent blog plug-in, that shows the last blog post of anyone who comments (as long as they have a blog, obviously). It’s a great way of recognizing the time and effort someone puts in when leaving a comment.

(For anyone who’s commented on my blog, you’ll see what I mean at the end of each comment.)

The prizes are still to be determined, although it looks like it will be between some cool gadgets and monetary prizes – or even a mix of both. Participation is easy – all you have to do is register your blog at CommentLuv and your blog details/profile, and that’s it. Full details can be found on the competition’s FAQ page. The only real stipulation is that there are no Spam comments just to increase your chances.

I love this idea. As I said earlier, it shows commitment when someone leaves a comment on a post. It’s nice to be able to recognize this. Good luck, and happy commenting!

If you enjoyed this post, please consider leaving a comment and subscribe to my RSS feed or via email to ensure you can enjoy the latest post(s).

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