Success is a funny thing.?It means you?re doing something right, and that people are enjoying your product, service or (possibly more importantly) your knowledge.
Success means people have?joined your tribe and they want to help you grow.
Success also means that where you started probably isn?t where you are now ? your garage band has moved into a recording studio. Your bills aren?t as daunting and your car starts in the winter.
Yet success also brings its own challenges.
You outgrow your goals and need to set new ones. That?s natural ? but the process can be anything but.
You begin to realize you have to scale, and you?re not sure how to do that.
Do you take your existing audience and hope they scale with you on your new path? Or do you jettison some, keep others, and find new audiences along the way?
If the answer is the former, does that limit your new growth before it starts or is your growth because of the very audience you?re questioning? If it?s the latter, will you find enough new eyeballs to cover the loss of the old?
It?s a fine line, and one that success causes you to face head-on.
Some manage the crossing, while others get stuck with the ferryman on the edge of the pier, staring into the mist and unsure of what lies beyond. The trouble is, the ferryman doesn?t pay the bills; he merely adds to them.
Building your audience is the easy part; what you do next is the real litmus test.
How are you rebuilding?