In the Influence Marketing book, we spend a lot of time diving into the field of big data – specifically, text analytics, ontology, and predictive analytics (hey, we never said it was an easy read!).
For both Sam Fiorella and myself, these disciplines are key to running true influence marketing campaigns, and identifying real influential conversations as opposed to amplified noise through inflated social scores.
As more data becomes available to us, so the nuances of that data become more clear, and we can begin to isolate key terms, phrases and even slang to target the ideal audience for our brand messaging (not to mention those who can disseminate that message to an even wider audience).
A recent infographic, collated by the New Jersey Institute of Technology, shares a deeper dive into the mechanics of data mining and why it’s such a powerful toolset not just for influence marketing, but marketing and customer acquisition in general.
Which, at the end of the day, is exactly the message we share in the book when it comes to the direction influence marketing needs to take if it’s to reach its potential and move beyond the likes of Klout and its ilk.
Enjoy the infographic. And if you want to learn how to use the information in the infographic for your influence marketing strategies, simply click on the “Buy Now” book box at the end of this post… 😉
