Since before we had even published the Influence Marketing book, my co-author Sam Fiorella and I were frequently asked the difference between “influence marketing” (our definition) and “social influence” (today’s definition).
With the book, we delve deeper into the difference (influence marketing driving business ROI versus social influence driving social signals and amplification).
This week, I was fortunate enough to be asked onto Max Minzer’s #MaxImpact show on Google+, to discuss this topic, how to identify the decision-making process of your target customer and their immediate circle of micro-influencers, and much more.
It was a great discussion, with some great questions all round. Enjoy. (And if do you enjoy this conversation, continue it by buying the book today – just click on the book box below this post!)
[youtube]http://www.youtube.com/watch?v=zEDZZI6bOjs&feature=share[/youtube]