With a long weekend coming up here in this part of Canada, I’m about to take some downtime with my family and switch off for a few days. So, to end the week, I thought instead of a normal post here, I’d point you in the direction of three recent guest posts / Q&A’s elsewhere around the web.
I was grateful to be asked to contribute to three very different blogs in recent weeks – Canyon Communications, Salesforce and The Social Penguin – and the results can be found below. They cover different yet connected topics, so hopefully you’ll find use in at least one of them!
Cheers, and see you next week!
How Social Media Impacts Influencer Marketing
My guest post for the Salesforce.com blog takes a look at how influence is being skewed by the ever-growing noise and ambiguity of the social web.
By creating systems where noise and amplification is rewarded, and social impressions are currencies versus dollar return, are we creating an ecosystem where brands can no longer pinpoint who can help them reach, and meet the needs of, their target customer base?
Read the full article here.
Social Media Intelligence Isn’t Exclusive to Interaction and Participation
Over at Canyon Communications, the topic of discussion is determining business value and the return on investment for your social media efforts.
Often business are out off from entering the social space because of the “engage or die” mindset that often pervades their participation. This fear of scale, interaction, negative feedback, etc., stops many businesses from enjoying social’s benefits across multiple verticals.
This post shares three ways to overcome that fear and use social media intelligently – Social Research, Social Listening, and Social Influence. But more than just marketing examples, it shares how to optimize data insights, company culture, customer retention, crisis communications and much more.
Read the full article here.
Social Media, Digital, and the UK / North America Digital Divide
The last, but not least, post can be found at UK-based The Social Penguin, and is part one of a two-part Q&A.
While many companies are using social media as an integral part of their bigger business strategy, others are lagging behind or struggling to adapt. This can be for many reasons, all of which may have some validity but more often than not are simply used as a fallback.
In part one of the Q&A, I discuss why conflicting information and the fear of selling is social media’s biggest detractor; an example of a great social media campaign that delivered results; the differences between the UK and North America when it comes to digital and social; and why we need to break the silos of PR, social, SEO and content.
Read the full article here.
And with that, I bid you adios!