On May 15, one of our favourite influence platforms, Traackr, were the kind hosts of the official U.S. launch of our Influence Marketing book.
Held in downtown San Francisco, the event saw over 100 professionals from agencies, organizations and brands representing marketing, communications and PR.
The event was held in a relaxed, “fireside chat” format, and chaired by marketing veteran Chris Heuer. We discussed the core concepts in the book, and opened the floor up to questions from attendees, to make it a truly interactive evening.
You can watch the full chat in the two videos below, and our sincere thanks to Traackr, as well as partners Nimble and Eastwick, for hosting the event, with special thanks to Evy Wilkins, VP Marketing at Traackr, for making the evening such a success.
[vimeo width=”650″ height=”400″]https://vimeo.com/67246181[/vimeo]
[vimeo width=”650″ height=”400″]https://vimeo.com/67246180[/vimeo]