One of the big talking points around influence – and, by association, influence marketing – is the question of context.
It’s all very well putting 10,000 influencers in front of a brand and selling them the reach of these numbers, but if there’s no context behind these influencers, what’s the point of partnering with them on your latest campaign?
This is just one of the topics we discussed today on our regular Google+ Influencer Hangout series, where we chat with the people behind the next evolution in influencer platforms.
Today, we spoke with Traackr founder and CEO Pierre-Loic Assayag and VP, Marketing Evy Wilkins about why Traackr isn’t your “typical influencer platform”, why context is everything, and what the future holds for businesses that both provide these services and those looking to use them for their marketing campaigns.
It was an extremely enjoyable discussion, with Pierre-Loic not holding back on his views of the industry as it stands today, and offering complete transparency around criticism of some of Traackr’s methods.
We hope you found it as enjoyable and as insightful as we did.
[youtube]http://youtu.be/07PcA7RWpg8[/youtube]