You may have noticed there’s been more emphasis on influence and the role it plays in marketing and social media on this blog recently. Well, there’s good reason for that.
Available next Spring, Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing will be my first print book – woot woot!
Published by Que/Pearson, and co-authored with Sam Fiorella of Sensei Marketing, Influence Marketing will go beyond social influence scoring and give you a start-to-finish blueprint for making influence marketing work in your organization.
With case studies, empirical evidence, digital workshops and much, much more, Influence Marketing is something both Sam and I are very excited to be working on, and we look forward to sharing a lot more info in early January.
In the meantime, you can take advantage of the pre-order offer on Amazon and get 35% off the full price – so hop on over and reserve your copy of Influence Marketing now. You can also pre-order on Barnes & Noble if you prefer to shop there, with the same 35% offer.
We look forward to continuing the conversation soon!
Note – above Amazon links are affiliate links.