It can be. For example:
- If you don’t like doing legwork and want quick solutions regardless of quality, social media is a waste of time.
- If you don’t like knowing what your customers are saying about you, social media is a waste of time.
- If you think LinkedIn is a non-productive business platform for intelligent conversation and leads, social media is a waste of time.
- If you like spending thousands on marketing and advertising, and don’t care about results through measurement, social media is a waste of time.
- If you think the bottom line is all that matters, and relationship marketing to longer term success isn’t beneficial, social media is a waste of time.
- If you don’t want some of the most in-depth intelligence gathering tools about your marketplace ever produced, social media is a waste of time.
Of course, if you’ve gotten this far and smiled at the reasons above, then you already know social media isn’t a waste of time.
Welcome to your advantage.