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Danny Brown

Danny Brown

podcaster - author - creator

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The Could and Need Effect

There are two basic ways of deciding on a course of action – the Could and Need Effect.

Both similar. Both different. Both entwined. Both separate. But each one defines your success and longevity.

Ask yourself a question and approach it from Could and Need to decide your next step.

This bill could wait until next week. I need to pay this bill to keep my business open.

We could make a change in design if necessary. We need to start from scratch.

This could help our strategy. This needs to be in place for any of our strategy to work.

Similar paths, but very different forks in the road at the key junction.

So. Could you, or do you need to?

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