Over at Bonsai Interactive Marketing, we’re helping Toronto-based insurance broker The Shepherd Group (TSG) redefine the insurance industry.
Led by owner Neil Shepherd, TSG aims to be different from your usual run-of-the-mill insurance company.
Traditionally a very stuffy and old boys school industry, Neil wants TSG to lead insurance into a more modern approach.
This takes in buying insurance online (still a relative novelty in Canada) to how the insurance industry uses social media and online marketing, to connecting with the community and much more.
It’s a gradual process and one that we’re starting to see take shape now.
As part of the approach, we’ve introduced “Bryan” to The Shepherd Group – a gangly new employee with a heart of gold, but who often gets himself caught up in awkward moments.
This short video introduces Bryan to you. I’ll be sharing more videos, as well as a more in-depth look at how TSG is embracing “being different”, in future posts (either here or on the Bonsai blog).
In the meantime, hope you enjoy this introduction. Cheers!