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Danny Brown

Danny Brown

podcaster - author - creator

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Archives for 2010

Don’t Be a Twat Pirate

Twitter chat hijackers are twat pirates

One of the great things about Twitter is the abundance of chats that the platform has encouraged.

From the likes of #blogchat (one of the best chats on Twitter, period) to #gno, #SMsafety and more, there are a ton of great weekly chats that see some of the best tips and exchanges of ideas anywhere.

Or, at least, mostly best tips and exchanges.

Because one thing that seems to be growing in abundance along with the popularity of the chat itself is the hijacking by certain Twitter users, who offer “tips” that turn out to be nothing more than links to posts on their blogs.

I call these folks Twat Pirates – TWitter ChAT hijackers (or pirates).

Now, don’t get me wrong. The great thing about Twitter chats is the opportunity for participants to meet new people, and therefore gain awareness of what their own stuff is about.

But at the same time, most chats usually offer a chance to promote yourself, either at the start or the end of the chat. So where’s the need to constantly throw in your own links and say, “Oh, this is a great article”, or, “You might enjoy this post, it’s really relevant”?

We all like to think we’re helpful. We all like to think we can offer advice to help awareness of us grow, while helping others at the same time.

But as Troy Claus (who made me think more on this) said, there’s a good way and a crap way to do this.

The good way is to maybe say, “Hey, I wrote a post about that, I can send you the link if interested.”

Or, you can be a Twat Pirate instead.

Choice is yours – which one do you want to take?

(Note: I had some emails asking if I knew what twat meant in slang terms. Being from the UK originally, yes, I do, and the choice of term was deliberate.)

image: ZakVTA

Help Nate Davenport Get a Job at iwearyourshirt.com

Nate Davenport iwearyourshirt

This post is slightly different, in that I’m helping a friend help a friend out.

Last night, I saw a tweet from Jason Crouch about helping his buddy Nate Davenport out. The gist of the tweet is that Nate is trying to win a job at the very cool iwearyourshirt.com, where companies pay to have their brand promoted on a shirt, in a video.

IWYS started as one guy in 2009, but is now looking to have five folks on the roster in 2011. Nate wants to be one of them.

Why am I sharing this video here?

Because I think it speaks of how we view and use social media, and the relationships built from it. I know Jason, and I trust him. If he likes someone enough to want to help, I’m in. Jason has “proven” himself time and time again, so if I can promote his “business” (in this case, Nate) then I will.

I think that’s a good lesson in how businesses could move forward with customers, no?

Anyhoo… Here’s Nate’s video. After watching it, why not pop over to Nate’s page at iwearyourshirt itself and give him a votes up if you like it? Maybe Nate can crack that addiction after all, and get his ideal job into the bargain…

Cheers!

This post contains a video. If you can’t see it displayed in your feed properly, you can watch it directly here.

Social Media is Like a Swinger’s Club

Social media swinger's club

At Bonsai Interactive, we’re big believers in helping our local colleges offer their students real-world business experience.

To that effect, we work with them to offer internships where business students from the likes of Mohawk College can put what they’re learning about into real-world situations.

More than just coffee order takers, our interns learn strategies, social media audits, marketing analysis and metrics, client pitches, media relations and more. We figure the students are already smart – all we want to do is help enhance and grow that.

Our last intern Hailey was awesome, and we’ll be helping her to connect with companies to take her fledgling career to the next stage. Today, we welcomed Daniel Wakefield to the fold.

Instead of me telling you all about him, we’ll let Daniel give you the lowdown, Bonsai-style.

Enjoy.

This link contains a video. If you can’t see it properly in your feed, you can view it directly here.

Overview of SEO Data Transporter from StudioPress

This post originally appeared at For Bloggers By Bloggers, but I’ve been asked a lot of questions about theme changes and SEO settings recently, so I thought I’d share it here.

For any self-hosted WordPress blogger, the SEO Data Transporter plug-in from StudioPress could be one of the most useful plug-ins around.

Compatible with some of the most popular premium WordPress themes as well as SEO plug-ins, the SEO Data Transporter does exactly what it says on the tin – transports SEO data.

Not only that, but it’s incredibly easy to install, set-up and use – what more could you want?

In this video, I give you a quick overview of the SEO Data Transporter plug-in and its benefits.

You can either download the plug-in directly from the StudioPress website, or install from the WordPress dashboard using the Add New Plug-In option and searching for SEO Data Transporter.



This post contains a video. If you can’t see it displayed in your feed properly, you can view it directly here.

Why Facebook and Twitter Are Not Replacing Blogging

State of the Blogosphere 2010

A recent post over at Forbes claims Facebook and Twitter are replacing blogging. Written by Jeff Bercovici, it uses statistics from the just-released State of the Blogosphere report by Technorati, one of the leading blog resources on the web.

In the post, Jeff points out that Facebook and Twitter are replacing blogging with the argument that less people are spending time blogging, but more time on Facebook and Twitter. From Technorati’s findings, “pure bloggers” like hobbyists are blogging less as their time is allocated more to the micro-blogging sites.

While Jeff uses the Technorati stats to paint his position, I can’t help but feel he’s missing the bigger picture.

Technorati and Blog Claims

While there’s no doubt that Technorati is one of the leading blog resources when it comes to statistics, it also only counts blogs that’s registered with the service.

So while there might be 180 million blogs registered (I think that was the number from the last report), there are a ton more that aren’t registered. Chinese bloggers, for example, are restricted by the Internet laws in China – you can quickly add a few hundred million onto the numbers there.

So while it may appear to Jeff that blogging is going down (at least from the hobbyist angle), not having the full picture skews the results a little.

Numbers and Interpretation

It’s not just the registered versus non-registered numbers that are important, though. Dig a little deeper into the Technorati stats, and you’ll see a lot of information that Jeff either fails to mention, or conflicts with his view.

  • In Technorati’s introduction post, they mention that they spoke to 7,200 bloggers to put the report together this year. Look at that number again – 7,200. Out of more than 100 million blogs registered with Technorati. While not insignificant, can less than 1% of your audience be a reflective number?
  • Part-time bloggers (13% of the blogosphere) spend at least three hours per week on their blogs, with at least a third of them posting at least once a day.
  • At Forbes, Jeff mentions that less time is being spent on blogs since they’re content to post on Twitter or Facebook. Yet according to Technorati, 49% of part-time bloggers and 62% of self-employed bloggers are blogging more because it helps promote them and their business.

But here’s the kicker. Jeff mentions that micro-blogging is taking away bloggers, and giving numbers over to Twitter and Facebook instead. Yet again, look at the Technorati report, and their exact quote is:

The key driver of decreased blogging is an increase in work and family commitments, which is reported as a factor by 63% of respondents who are blogging less. Compared with last year’s findings, slightly fewer of those who are blogging less said that their devotion to microblogging (30%) and social networks (28%) has curtailed their blogging.

So, while micro-blogging sites are becoming more popular with ex-bloggers, it’s actually less than last year’s figures. So blogging is more popular this year?

Frequency of blogging

The Truth About Blogging

The thing about blogging is that it’s something that can’t easily be quantified by simple numbers (as shown here, with Jeff’s interpretation and my one, using the same statistics).

Additionally, you can’t always separate business blogging from personal blogging – the two often mix, whether it’s as a business owner or an employee blogging for your company. While you might be writing a business post, you could also be using the ideas in that for a personal one, and vice versa.

But here’s why I don’t think blogging will be replaced by either Twitter or Facebook anytime soon.

Control and ownership.

Twitter and Facebook are third-party sites, and as such you’re governed by their Terms and Conditions. If they want to change how their service is provided (and they often do), you’re screwed. You have to abide by their rules and how they want you to use the platform.

Twitter, while undoubtedly one of my favourite platforms, is still limited by its character count. Yes, you can be focused and make sure every tweet counts, but you still need multiple messages to carry a conversation; make a point; correct facts; and more.

Your blog is your property (at least self-hosted blogs are). You can post whatever you want, in whatever way you want, and not be restricted by length.

Until the micro-blogging platforms offer that kind of control and ownership, then blogging will continue to be the only way to share your message the way you want it to be shared.

Facebook and Twitter replacing blogging? Not for this blogger. You?

images: Technorati

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