David Copperfield convinced audiences that he walked through the Great Wall of China.
He also made the Statue of Liberty disappear and once flew above his TV audience.
Even though we know that walking through almost 20-feet of solid stone or hiding more than 300-feet worth of statue is impossible, we believe the illusion and wonder how he did it.
Magicians know the secret of perception. They know that if we want to believe something, we will.
How many magicians does your business have?
Yesterday saw the launch of the SRM Group, the socially responsible media company I co-founded with Troy Claus. Its aim is to do business right, with ethics over profits the thought process behind every project.
As well as offering strategies on social media and marketing, the SRM Group will also help educate businesses on the strengths and weaknesses of each social platform and where they fit into their marketing plans.
To celebrate the launch, we’re offering a social media makeover to a recommended business. It could be one with existing social presences that need a makeover, or helping establish a company online. And we want you to choose which one gets it.
For full details, you can check out the SRM blog post here. Look forward to seeing your suggestions.
Sometimes opportunity strikes from the most unlikely of sources.
Ideas come to fruition from adversity, and that goal of yours becomes a reality quicker.
So it is with the launch on Saturday May 1 of my new venture the SRM Group, a business I co-founded with a great strategy and marketing guy, Troy Claus. Our mantra is simple – ethics over profits.
Working with clients of all sizes, every single one will receive the same care, honesty, expertise and one-to-one attention that every business deserves.
No charging extra to the bigger clients “because they can afford it”, and no short-changing smaller clients with less of a service “because they don’t pay as much as the bigger ones.”
Every strategy that’s put in place will be ones that we would use ourselves. Every piece of business advice that we give will be advice that we would adhere to ourselves. Basically, we’ll walk the talk we give our clients and for one simple reason -? we care because you care.
And because our complete approach will be built around being socially responsible, we’ll be giving back with every project we work on. Whether it’s free non-profit workshops in our local community, or donating 5% of our profits to the 12for12k charity initiative, it’s our way of supporting the world around us.
Clients benefit too, by giving back automatically through project fees when working with us without the need to set up their own programs – something that our existing clients are really happy to be part of.
As I said at the start of this post, opportunity strikes from the most unlikely of sources. My recent ill health allowed me the time to assess where my focus wanted to be, and that led to the birth of the SRM Group. Thankfully, I have an amazing business partner and co-founder in Troy who shares exactly the same values and ethics.
There are many ways to do business, but to me there’s only one way to do it right. The SRM Group will always work to that mantra. If you’re interested in working with a business that puts ethics before profits and you before us, get in touch with us today.
It’s not just smart marketing – it’s simply the right way to do business.
This is a first on here – a guest blog by podcast.
Quite why I’ve never had more podcasts on here escapes me at the minute – but it’s certainly something I intend to improve upon in the coming weeks and months, along with more video posts as well.
The podcast itself is from Chris Favero, who I’ll let use his own words to introduce himself:
If you’re looking for honest reviews of the latest games and gear, GeekTechLive is the show for you. For over a year GeekTechLive has presented news, reviews, interviews and opinions covering the latest gadgets and emerging technology as well as delivering interviews of? well-known leaders in the realm of technology and social media. Oh and I am on Twitter @geektechlive as well.
Cheers, and enjoy the podcast (hover your mouse over the speaker icon below to start playback, or right-click to save and download).
Businesses spend thousands (or millions) on launching new products. Ad spend, PR, marketing, media blitzes – and that’s just the traditional approach. Then you have social media to add to the mix.
The bean counters look at the return and either class it a success or call for the promo team’s head.
What they tend to do, though, is get lost in the promotion commotion. Not all product launches are immediate successes.
Look at The Shawshank Redemption. A failure when it hit the cinema, but now one of the most beloved movies ever and frequently on movie magazines Best Of lists, not to mention normal viewers’ favourites.
Sometimes the product is right, just the timing is off. That’s not to say success won’t come. Plan to build for the long-term and stop watching the instant ticker tape results – you might just win in the end.
