The great thing about blogs is they offer a great starting point for discussions. The blogger offers his or her take, and then the comments provide even more juice.
So I?d like to point you to two blog posts you should read today (both, handily enough, over at the awesome Spin Sucks blog).
Five Signs that a Social Media Star?s Reputation is Spin is a great guest post by the very smart Liz Strauss, and looks at how many social media heavyweights are beginning to believe in their own importance. Or, were never really genuine to start with (I?m sure we all know a few of these).
PR Pros: Stop Treating Bloggers Like Second-Class Media is by Spin Sucks hostess Gini Dietrich, and is a continuation of the conversation started last night when she guested for the #sbt10 Start Blogging Today chat on Twitter. The title says it all, and there?s a great conversation in the comments from both sides.
Both of these are great posts with terrific points both in the post themselves and the comments that follow. Check them out when you have a minute, and leave your take.
And then pop back here tomorrow when I share an example of a PR agency that got it bang on the money for blogger outreach.