Any good marketing pro will tell you the most powerful marketing is the type that gets people talking.
After all, if people are talking about something then it means the marketing team behind the subject has done its job. Sometimes, though, the most powerful marketing is the simplest, and nothing is simpler than a picture in order to tell a story.
Which, at the end of the day, is what marketing is all about ? telling a story to sell an idea.
Witness Photography by James Nachtwey is a collection of Nachtwey?s photographs from some of the most destructive conflicts and social issues in the last 30 years.
From the Far East to Europe and beyond, Nachtwey?s photographs capture the human side of war and social disillusion. They often don?t make for pleasant viewing, but they do make for a powerful argument against the darker side of humanity.
The most powerful marketing is the kind that gets people talking. The most powerful marketing is also the simplest. If the futility of war and ineffective social politics was ever a marketing campaign, Nachtwey?s photographs would be the guaranteed seller.
You owe it to yourself to look.
Image: James Nachtwey