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Danny Brown

Danny Brown

podcaster - author - creator

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Caring Across Continents – The Next Phase of #12for12k

12for12k social media charity

12for12k social media charity

“As I see it, there are two great forces of human nature: self-interest, and caring for others.” Bill Gates.

Say what you will about Bill Gates, the man has a great point. It’s the kind of thinking that drives me, and is almost a mantra for the whole 12for12k project that I started with the help of friends back in December 2008.

Since then, a ton of folks have become great friends and supporters, and taken the initial idea to heights I couldn’t have imagined when coming up with the concept.

Through your support, offline events and kindness, you’ve helped raise more than $100,000 for thirteen charities since 12for12k was born. Not to mention untold awareness for these charities and the folks that are trying to do good with them.

As mentioned previously, 12for12k took a bit of a back seat recently, but now it’s ready for the next phase.

Caring Across Continents

Targeted for Summer 2011, Caring Across Continents is something I’ve been thinking about for a long time. And with the global support community that 12for12k has, it’s the perfect platform for Caring Across Continents.

A week-long celebration of hope, change and belief, Caring Across Continents will see live events, fund-raising activities, social media get-togethers and much more, in every continent.

There will be lead cities, but there will also be smaller cities, towns and villages involved too. Whoever wants to be part of Caring Across Continents will have the opportunity to create something where they live.

Additionally, the charities supported will be specific to the countries involved, so you know that whatever good you do will not only be global, but local.

There’s obviously a lot of work to be done between now and next year. This is where you come in again.

Your support – either personally, or as a sponsor – has been amazing so far. And we want you to be involved again.

If you’re interested in hosting something where you live, email 12for12k (or leave your details in the comments below). Additionally, if you’re interested in partnering as a sponsor and you have experience with large-scale live events, we’d love to hear from you.

The 12for12k team will be putting together an info package soon on the event(s). We’ll then be reaching out to companies about partnering with us, so if you’d like to be part of something amazing next year, get in touch.

Through your help, 12for12k has been a huge success so far, and helped shape how social media can be used to raise awareness and funds for charities across the globe.

Let’s keep the good fight going – you in?

Follow 12for12k on Twitter, or connect on Facebook.

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