Sure, just having the standard RSS feed is fine, and a lot of blog readers use this and this alone. Yet email subscription ? or the option of one ? is becoming more popular and offers your readers more choice ? always a good thing.
My personal preference is email subscription. I do use Google reader but I find I can miss some great posts, as well as get swamped in the amount of updates. Maybe I don?t use it effectively, who knows?
But here?s the thing.
As I write this, approximately 30% of my subscribers use the Subscribe by Email option you see at the top of my sidebar and end of my posts. If I didn?t offer that option, there?s a good chance I?d be missing out on not only their readership, but my chance to interact with them via blog ideas, comments and more.
The best of it is, setting up an email subscription option is pretty painless. Set yourself up with a Feedburner account and claim your blog. Then use the Publicize option to both set up your email subscription form and get the code to place it on your blog.
If you?re a blogger that doesn?t currently use an email option, think of it this way. Have you ever signed up for newsletters from your favourite business or brand/product? If so, why? I?d hazard a guess it was because it allows you to keep up-to-date with the latest news from people you want to hear about.
Wouldn?t it make sense to let your readers know more about you in the same way?
. . .