Apple’s come in for a lot of stick over their new iPhone 4. From reception issues when held a certain way to discoloured screens and other problems, there’s no doubt Apple’s new baby isn’t all it’s cracked up to be.
And yet…
With one single advert, my view of iPhone 4 (as a consumer) is immediately positive again.
Yes, I know it has issues. I know Steve Jobs doesn’t really seem to care about us, as product users and advocates. I know that using all its features will set me back an arm and a leg for contract costs.
But seeing this advert last night makes me consider buying the iPhone. It makes me think that, despite all its issues, the possibilities opened up by this one feature alone make it worthwhile.
Funny how telling a simple emotional story can change our mindsets, huh?