Sometimes we look for the smartest ideas and the way-out-there jumping off points to tell a story. We look for the abstract to make people think that our products must be worth knowing, since they can’t be told in a simplistic manner.
And yet sometimes being obvious can be original too. Take a look at this picture of a parking lot opposite the Kansas City Library in the U.S. state of Missouri.
If you came across this building in the street, two things would be apparent – it’s a place tied into books. And it’s cool as hell.
Some other things that stand out?
- It doesn’t have artsy pretensions, although it’s definitely a work of art.
- It doesn’t shout, “Look at me!” but it does grab your attention.
- By going with the classic titles it lends itself to timeless quality.
Sometimes we look for the smartest ideas and the way-out-there jumping off points to tell a story. But as this image shows, being obvious can grab someone’s attention in the simplest of ways.
Something more businesses could learn from. No?
photo credit: jonathan_moreau