David Copperfield convinced audiences that he walked through the Great Wall of China.
He also made the Statue of Liberty disappear and once flew above his TV audience.
Even though we know that walking through almost 20-feet of solid stone or hiding more than 300-feet worth of statue is impossible, we believe the illusion and wonder how he did it.
Magicians know the secret of perception. They know that if we want to believe something, we will.
How many magicians does your business have?