There have been a lot of new definitions and suggestions coming to the fore over the last 12-18 months about what PR stands for. The traditional version is Public Relations, and has been since as long as anyone can remember.
However, solid PR folks like David Mullen suggest it should be People Relations, as does online marketer and social media guy Ari Herzog in a post from earlier this year. Often it’s called Press Relations or Print Relations. I had a little look at the topic last year and there are plenty more views out there.
But you know what?
Who really cares? Let’s take the emphasis off the P, and concentrate on what’s left – the R, or relations, because this is surely the one constant out of all the PR acronyms. For, without relations (and the conversations that spring from these relations), is there any point left to any of the P, whether it’s public, press, people or similar?
S. Neil Vineberg, President of Vineberg Communications, offers his take in a series of excellent little video snippets. What’s yours?