Danny Brown

podcaster - author - creator

Archives for October 2009

Do Not Disturb

Your voicemail is permanently on (or your secretary is diverting calls). Your office is a no-go area except to the limited few. Your cell phone has dedicated ringtones so only three people get through (and they’re all “Yes” people).

You’re permanently in meetings that you’ve arranged that don’t need to happen – the earth won’t fall away if you miss one of them. Simply put, you’re so busy that your life is one big “Do Not Disturb” sign.

Your competitors, on the other hand, like to be disturbed. They like new ideas from the many. They like phone calls; emails; faxes. They like meetings that only happen when… well, when something happens or needs to.

In short, your competitors are busy being disturbed by customers. Isn’t it about time you unlocked some doors?

  • Note: This post originally appeared on my Posterous account. I?m still experimenting there and may remain using it, or move all posts here. In the meantime, I?ll be sharing the odd one here with you.

Bridge Builders

You don’t have to be a superstar. You don’t have to be the top dog. You don’t always have to be the number one.

It helps. It can offer kudos and creedence to your name. But superstars fade. Top dogs become old. Number ones can fall by the wayside and soon drop out the Top 10 altogether.

Stop solely concentrating on the numbers and positions. Instead, think about being a bridge builder.

We’re in a people business. Yes, people work from numbers but they really believe in the connection. You’re the bridge to that connection. The decisions you’re making today are being viewed by others, and they will come to you for their needs. Or the needs of their clients.

They may want you to help build the numbers for their company, but it still all happened because of your bridge.

Build the bridge right and the numbers will follow.

Happy Birthday and a Present for You

Day One Hundred Twenty NineSo as I mentioned in my previous post, it’s been pretty quiet around here this week as I’ve eased in to a new project.

So quiet, in fact, that I never realized that this blog’s one-year anniversary had come and gone on September 30.

To be honest, it doesn’t feel like a year. Not sure if that’s a good or bad thing, but it seems only yesterday I decided to go full-on self-hosted blogging as opposed to the Blogger and WordPress.com ones I’d run before. Guess it’s true that time really does fly when you’re having fun. And it sure has been fun so far!

Looking over the archives, the blog’s evolved since the very first post. So here, in no particular order, are some of the highlights of the last 12 months.

Stats and Facts

  • 354 posts (including this one) with 4,598 approved comments so far
  • At time of writing, 3809 subscribers either by RSS feed or email
  • 5 theme design changes, with the most recent moving from Thesis to Headway
  • Google Page Rank of 5 and Alexa Rating of 75,598 (at time of writing)
  • Featured in the AdAge Power 150 list
  • Syndicated through the iEntry, WebProNews, Newstex and Social Media Today networks

While I’m nowhere near the big numbers and lists that other bloggers have or are featured on, I don’t think it’s too bad a start. Besides, numbers are just to keep calculator makers happy. I’m also only too aware and grateful of how big a part you guys have played by visiting, reading and subscribing, so thank you sincerely for continuing to pop by.

Favourites, Funnies and Fights

Of course, a blog’s made up of three main things – posts, readers and comments and there sure has been an eclectic mix of all three over the last 12 months. Again, in no particular order, here are some of my favourites from over the course of the year. Be warned – some comments include fruity language!

  • Favourites. Probably one of my favourite personal posts was Pale Blue Dots. I’m always looking to be inspired and the video inspiration behind this post is a prime example. The same would go for Celebrating the Mountains, I guess, where I suggest we all encourage each other. I’m also really grateful for the conversation that opened up around Virtual Stalking – A Real World Problem. A viewpoint can instigate change and there are some great ones on display in that post. Speaking of viewpoints, the ones that were shared on Are You Abusing Your Social Media Voice? were brilliant, and another reason why companies need to look at the bigger picture in this space.
  • Funnies. Life can be a serious thing – we can be swept up in our work, personal issues, financial worries and more. It’s good to laugh now and again, and Sue Murphy offers that with You Know You’re Not a Social Media Guru When… Back in July, you could also take part in the Social Media Drinking Game (which could get you very drunk, very quick!). There’s also some decidedly obvious bullshit at play when someone says My Gift to You – Hurry, Offer Ends Soon! Be wary of the sales pitch…
  • Fights. I guess a blog isn’t a blog unless there are some scraps along the way, and this one’s no different. One of the first was when I asked Does Twitter Monitor Its Brand? The comments came flying in, and are (I feel) a good example of open comment policy. People have points of view – if you’re going against something, offer supporters of that something to have a voice too. The most recent was my Response to Barbara Talisman’s Misinformed 12for12k Post, which saw an amazing show of community for which I can never say thank you enough.

Combine guest posts from amazingly talented people, interviews about social media, videos, and even a Blog Talk Radio addition, and it’s been an eventful first year to say the least! So, where’s this present for you, I hear you ask?

To celebrate the first year (and hopefully many more), I want to offer a little thank you. As I mentioned, I now use the Headway Theme for my blog. I’d like to buy someone a copy for their blog (note – it has to be self-hosted and on WordPress). Just leave a comment why you’d like Headway for your blog and the best reason gets the theme – simple! I’ll also help you get it up and running on your blog.

I’ll leave this open for a week from today. Additionally, the second best comment will receive a copy of Chris Brogan and Julien Smith’s Trust Agents, and the third best comment will receive a copy of Mitch Joel’s Six Pixels of Separation.

Thanks for joining me on the ride so far, guys, I really appreciate it, and hope I can keep you coming back for more of what you’d like to read.

Cheers!

Creative Commons License photo credit: Dustin Diaz

Note: This blog no longer runs on the Headway framework. Instead, it’s a custom WordPress design by Lisa Kalandjian of SceneStealer Graphics.

Something New, Something Old

It’s been a little quiet around here the last few days. And, for that matter, on Twitter as well (not so much Facebook, as that’s not one of my more popular haunts). Anyone that knows me will know this isn’t normal fare – I’m usually much more vocal (although the silence may be preferable to some!). The last week or so has been hectic, hence the silence.

Here’s why.

Following some conversations with both Shannon Boudjema and Maritz Canada, I’m really happy to announce that I have accepted the role of Social Media Strategist for Maritz. This is an in-house project (contracted) for the next six months, and will see me help lead Maritz Canada forward into the social space, as well as help with client strategies and campaigns.

The role was held by Shannon, but she’s moving back to the UK for family reasons. Shannon’s been key in developing how the next six months will look as well as helping to put in place in-house set-ups to make the transition as smooth as possible. I can’t thank Shannon enough for all her help here.

So, what does that mean here? Not much, to be honest. I’ll still continue to write about the topics I feel can help you gain the most benefit from the space, whether that’s tools, platforms or, most importantly, people. I may add in the occasional example from my new gig, if it’s relevant and acceptable to the companies involved.

I guess the main change is updating some bio/disclosure information and ensuring there are no conflicts of interest. But that’s a given anyway, so hopefully it won’t come up too often.

Anyways… now that I’m settling into the role and the crazy hectic days of early role changeover is becoming less manic, expect to see me back prowling an online corridor near you. I hope we can continue to learn together and here’s to some fun and interesting times ahead.