Part of the Social Media Today family of websites, The Customer Collective is aimed at building a community for sales and marketing executives. To help enhance this, they’re currently running a video series entitled Access to the Experts.
The series sees various sales executives discuss today’s marketplace with three renowned sales experts to help individuals and businesses adapt to the digital sales field, as well as strengthen their more traditional approaches. Some of the topics include:
- Jumpstarting Your Sales in an Economic Slump. Josh Gordon, author of Selling 2.0, looks at turning negativity into sales and how to work with clients and changes in the organization.
- How Social Media Tools are Changing the Playing Field. CEO of Respond Media Richard Nacht talks about improving both your sales force and client/customer relationship via social media.
- Customer Loyalty in a Disloyal World. Jill Konrath, author of Selling to Big Companies , talks about becoming unique and irresistible to your customers, and redefining what customer loyalty means.
There are several video discussions with each expert, and you can register for them free over at The Customer Collective site. You can also download a Powerpoint presentation for each video, to take back to your own business.
Here’s a quick snapshot of the Access to the Experts series – if you enjoy, head on over to register for the full collection.
Disclaimer: The Customer Collective is a client.