A lot of social media evangelists and consultants will tell you that “traditional media” is on its way out and is being superseded by social media. They’ll say there’s no room for the old guard with the new arrival.
But you know what? Traditional media has a huge part to play in any social media-led progress. If you want a great example of old guard (video, music, arts centre) combining with the new (bloggers, Twitter, Youtube) just check out this video from my friend Susan Murphy and her brother Michael J. Thompson.
I’m a firm believer that the best results come from mixing what we know and what we learn. Looks like the National Arts Centre in Ottawa has the same idea, and they’re benefiting because of it, as Sue’s video shows.
Still think the only media worth a damn is social media?