Forget Google, It’s All About The People

What do you use to track success? It’s one of the first questions I ask new clients when we sit down to discuss a new project or campaign. Most of the answers that come back are either Google Analytics, Yahoo Web Analytics or a similar platform. While these tools are excellent in their own right, they can take you away from the most important analytic source – people.

Where else can you get real-world feedback that actually means something?

Where else can you foster relationships and brand loyalty?

Where else can you discuss your errors and work towards a common goal?

We get so lost in technology and what it can do for us that we forget the people behind the technology. Does Google Analytics buy your products? Or subscribe to your company newsletter? Or attend open days at your place of business? Or recommend you to your friends?

People do. Every day of the week.

We market ourselves and our businesses as people persons. We target the people that are in our niche and who have the resources to add to our company’s success. We use mediums like social media and networks to connect with other people.

Analytic software has its place and does its job well.

But talking to your customers and offering true analytical interaction makes it better. Doesn’t it?

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